What Was She Thinking: Sophia Amoruso

In a new series called What Was She Thinking, we ask people with style what they were thinking when they got dressed that day. Up first, Nasty Gal‘s CEO, freshly-minted author and resident, self-proclaimed, hash-tag-laden Girl Boss, Sophia Amoruso, as found on Crosby Street one Sunday in April 2014.

“I didn’t want to wear the outfits that I have planned for my book tour. Thats all I was thinking when I got dressed today. I actually only brought planned outfits for the things that I’m doing and nothing that’s normal that you’d just want to wear to brunch.

When I was writing my book, I really liked reflecting on the last 7 years, which is like, my entire 20s — I started Nasty Gal when I was 22. I was reflecting on all the stupid shit I did before Nasty Gal and how that actually mattered as much as all the smarter shit I did after I started Nasty Gal, and realizing there is no disconnect between, I don’t know, who I was and who I am even though it feels pretty different.

I’ve only been able to become who I am because of who I was, and I’m pretty much the same person. I just know more and navigate the world better than I used to.

My favorite anecdote is about how I had a hernia, literally a lump in my groin, and shaved everything around it except the hernia so I had this hairy bump in my crotch, which I was really proud of.

The chapter about magical thinking and the last chapter are my favorites. They’re the least didactic, and the last chapter really tells people to forget about my advice and to go figure it out for themselves which is ultimately what I am trying to give people permission to do.”

Best advice to give: “Don’t be lazy”

Best advice ever received: “Hire slow, fire fast”

On getting the most out of Nasty Gal: “We show customers where they can find the other pieces in looks, but I think my biggest piece of advice about style in general is make it your own. Even I buy stuff from Nasty Gal and it doesn’t look good on me, so do what works for you. Sometimes you have to return things to figure it out. Don’t be afraid of returns. We’re working on exchanges. We don’t have exchanges right now.”

Céline skirt, Siouxsie and the Banshees t-shirt from vintage dealer in New Jersey, Stella McCartney jacket, Lanvin and Dannijo necklaces, Prada shoes, Delfina Delettrez and Hermes bracelets. Buy #GirlBoss here.

  • ee_by_cc

    This is great, I just ordered her book last night. Can’t wait to read it.


  • Consciously Sartorial

    Definitely on top of my MUST READ list for this summer!
    Great idea for a series as well – love the title! Very intriguing ;o)


  • anonymous

    this would be more interesting if we could see the picture of the outfit!

    • Leandra Medine

      they’re back up n runnin!

  • i love how she says to go figure it out for yourself. Everyones journey is different what worked for someone might not work for someone else. May your journey take you to places that others haven’t gone too.

  • GapToothedGirl

    I can’t wait to read it! So fun!
    Xox, Gap

  • Hi Team MR! I am in love with this new column and cannot wait to learn more about the psyches and souls behind other cool outfits!

    Sophia, while I know she would dismiss the very act of having and idol, is very inspiring and fresh in the way she has approached her business. Like you guys, it’s serious business (be that actual monetary transactions or a vibrant passion for unique and emotional fashion pieces, or a really good essay), but delivered in a way that feels humble and doesn’t feel like those involved are taking themselves too literally or seriously.

    Once people start preaching, forget it. I’m out. Some sites and fashion outlets feel too much as if they are above their customers/readers, but Nasty Gal feels truly more like a dialogue from cool girl to cool girl. When businesses can share the things that money can’t buy with their customers (emotion, loyalty, trust, a sense of understanding, and most importantly a conversation), then economic success will, in most cases, just naturally follow.

    Thanks again for this awesome new column! Vive le #GIRLBOSS

  • monkeyshines
  • Bought her book a couple of days ago and read it in one sitting… dodgy ####### title aside, very inspiring. I was waiting for it to be released for months and it did not disappoint. Highly recommended.

  • Jamie

    I love this new series!


  • That necklace is FABULOUS!

  • Samantha H

    I just want to know who the vintage dealer in NJ is, that T is fabulous.

  • I really love this new series, When I read this I know that Sophia is very humble person. That’s made me more like her, she’s trully a GirlBoss. I can’t wait to receive her book and read it! and Leandra I’m excited to see other post for this new series 🙂