Welcome to #Goals Month on Man Repeller

Where the word once used to stand alone in the name of setting and making targets, “#goals” — preceded by that important hashtag — has become the most sincere form of Internet compliment.


Your outfit is #goals

Their relationship is #goals



I love your outfit.

I want a romantic connection where sweatpants and pizza are foreplay, too.

You guys look fun, wish we could hang.

(It’s actually refreshing amid all of the mean stuff that gets thrown into the social media-sphere.)

But of course, the original meaning of those goals is “I want to achieve.” One sets goals to score — that promotion, those abs, that finally-organized closet, a savings account; it’s not meant for a hashtag to linger in the Inter-ether and then be forgotten like a party hat following New Year’s Eve the moment your friend mentions you under a new meme.


Real goals keep us focused. They help us prioritize.

Leandra and I talked about resolutions leading up to her most recent episode of Monocycle, and we asked each other: have you ever actually kept a resolution? My answer was no — that the large and lofty bars I’d set went un-jumped, sometimes limboed under but were most typically walked around. Throughout the year, however, things do get accomplished. Satisfying items are checked off the list of life to-do’s. Goals — both little and big — are achieved.

They just aren’t always written down in the New-Year-flavored permanent marker with a stop watch attached, ticking down second by second each day.

Which is precisely why we’ve turned January into #Goals Month at Man Repeller. December, the month of Little Indulgences, concluded with a post asking you what your Goldfish Resolutions were; what things will you aspire to achieve so that you grow and feel great as opposed to shrink in shame for not becoming the world’s youngest billionaire who also lost three pounds. Because life (and I promise you I’m telling myself this, too) is not really a ladder. Each wrung climbed is not another step toward the best and ultimate you. You’re already you. Life is way more shape-shifty. Wobbly. Fuck-up-able. It means your target can and will change.

In basically every sport, they tell you to zero-in and focus on The Thing ahead: the net, the ball, the spot on the wall if you’re a ballerina and spinning really fast. But that net, the ball, the spot on the wall — it changes every game. It changes within the game! So you just keep setting goals.

Pick a spot and aim.

Welcome to Goals Month.

Photographed by Krista Anna Lewis


Get more Brain Massage ?
  • Love this! I’m attempting to set some goals…

    Sophie x

    That’s Groovy blog

    • Dorothy Young

      I am getting a salary of more than 4500 dollars each week , that is awesome. Over a year ago I was in a horrible condition , jobless and Bank account with only few bucks . Thanks to one of my friends who showed me a way where I was able to gather myself and making average of 68 d/h. So it can change your life as it has changed mine.



  • Leandra Medine

    My short term goal for January is to not carry body odor. Think I can do it?

    • If you do find a way, then please do share it… So many could benefit from it… seriously…

  • I learned my lesson last year (2015, only a few days ago) and decided to set achievable goals (e.g. get my engine checked since the light went on) and I found that I actually met 9 of the 15 that I set for myself. This year I set 12, but they’re things that I can work for, like reading a book or travel by airplane at least twice. It’s helped motivate me, and I’ve already started planning for a NYC trip in May!

  • Chantel

    Great post.

  • Mae

    My resolution this year is that every month is #goals month! Based on Matt Cutts’ TedTalk in 2011 about trying something new for 30 days (https://www.ted.com/talks/matt_cutts_try_something_new_for_30_days?language=en) I have challenged myself to do that each month of 2016. A new goal each month should at least keep things interesting!

  • In 2011 I was exposed to the concept that humans are “born to run” in an anthropology class. I had always believed I didn’t have a body “made for running” after a lifetime of failed attempts at sports. I thought my childhood respiratory problems prevented me from developing any sort of athletic ability. My 2011 resolution was to learn how to run.

    I used to hate running. I used to hate running outside. I used to hate running in the winter. I used to hate running in Central Park. I ran a 5:31 mile in the sleet last week when I stopped checking my phone and anticipating a slow pace.
    Developing and changing my physical and mental strength has been both empowering and enlightening.

    My goal in 2016 is to qualify for the 2017 NYC Marathon. This will entail running (at least) 9 NYRR races and volunteering for one. I am currently training for my first half-marathon on January 24.

    • Wait WHAT GURL U R CRAY!!!! 5.31????? Omg. Best of luck to u. Furreal

    • Herd Nicholas

      you got this

    • woah

  • Ashli Molina

    Goal for the month: drink tea with lemon and honey every morning and read the news more often…lame

    • not lame! forming personalised rituals and staying informed – awesome!

      • Ashli Molina

        thanks! the news goal becomes easier with the tons of newsletters that exist out there…the tea goal is easy because its freakin’ delicious and the only thing that gets me off my bootay in the morning. whatever works, ya know?

  • Estee

    Love the humor! Also, goals are great!
    Estee from The Little Stylist

  • kevynryan

    My New Years resolution last year was to be naked more. I nailed it, and it was good for my brain. I also ended up doing a lot of other great things I hadn’t planned on. The moral: set fun and achievable goals and then you’ll be empowered to do more cool stuff. Eh? Was that linear? Nudity!

    • Leandra Medine

      oh! in 2013, i resolved to dance for at least 30 min each day, which was fantastic.

  • One of the few useful pieces of advise my mother bestowed upon me from a young age is that new years resolutions are BS. I’ve continued to follow that same advice over the years and still manage to get shit done over the period of 12 months. Waiting until the 1st of Jan just feels like an excuse to procrastinate on the things you should have started six months ago….

  • Nicole L.

    Inspired by ManRepeller to start my own blog! #bloggoals

  • Love the idea of achieving things month by month, rather than vague yearly resolutions that people merely dream of achieving. As a college student, I found myself creating weekly to-do lists or #goal lists and the more I accomplished, the more productive I felt my week had been! Happy #goals week

  • Alexandra Martins

    I loved loved this article!!!! Such an amazing way of writing. thank you!

  • I’m stealing the term Inter-ether, thanks bye 🙂

  • So The Voice came to South Africa last year (auditions were last year, first South African episode is on the 31st of Jan) and I was always someone who thought, ‘I could do that,’ but never did. I had just finished a great book (Daring & Disruptive by Lisa Messenger) and as an exercise in acting while fear lingered in the background, I challenged myself to do one scary bucketlist-y thing. So I auditioned. It was both terrifying and awesome. I didn’t make it to the blinds, but every time I think about how I felt walking out of that room, I feel like I can do absolutely anything. It was #goals, and I actually did it. 🙂

  • Michelle Gindi

    #goals for 2016 = get 6 pack abs, start a blog, have people actually read said blog, beat my husband in 1 set of tennis. @mgindi