All the Designer Names That You Can’t Pronounce + Video Tutorial!

Last week, we published a fashion glossary that highlighted 17 terms frequently kicked around among the somewhat polarizing fashion week reviews that make you feel like you need to know a lot more than how to address a gut feeling in order to properly determine whether a collection is good or not. What, after all, is a yoke? Why is it spelled differently from yolk? Do you eat a paillette (pie-yet) or do you wear a paillette? And what’s the deal with box pleats? Not mentioned in that story, however, was what feels like the enumerable names of designers that are difficult to pronounce.

Take Loewe for example — the Spanish fashion house that Jonathan Anderson of J.W. Anderson took over in 2013. You might want to call it


or Loyyyy

Maybe Lau?


In actuality, it’s pronounced low-eh-veh.

Dramatic, right?

This happens regularly with Junya Watanabe, the Japanese fashion house, as well.

The J is not silent and Watanabe sounds like this: wah-tah-nah-bey.


The list goes on — Hermès does not sound like “herpes” when enunciated out loud, for example, and the “sch” in Moschino makes a “sk,” not “shhh” sound — but in the interest of saving your time and catering to exactly the names you need to know how to say, let me cut to the chase: type your fashion qualms into the comment box below and we will reply with a dramatic reading in video form which you can watch on Facebook or Snapchat (we’re man_repeller) or in the comments section below at your own volition!

Isn’t that nice?


Collage by Emily Zirimis.


Get more Fashion ?
  • Desiree01

    Ann Demeulemeester 🙂

    • Leandra Medine

      anne demyoolmeester

      • Becky Cogdill

        When I saw the draft of 6245 dollars,,,yuc I accept that my friend’s brother was like really generating cash in his free time with his PC. . His aunt’s neighbor has done this for only 10 months and by now repaid the loan on their home and bought a new Car .

        To Know More Click Here

      • Lauren Stephenson

        When I looked at the draft of 6895 dollars, I have faith that brother of my friend was like really generating cash in his free time with his PC..yiv His aunt’s neighbor has done this for only 11 months and by now repaid the loan on their home and bought a new Car.

        For Details Click Here

  • Desiree01

    Olivier Theyskens

    • Leandra Medine

      oh-livi-yey teyskins

  • Desiree01

    Comme des Garcons

    • Leandra Medine

      comb dey garsone (emphasis on the “sone”)

      • Catherine Olivier

        and the “n” is silent but deadly! aka nasally.

    • erin

      And then sing this song replacing “Cause” with “Comme” and feel 1000% cool. Or is that just me who does that :/

  • Kelsey O’Donnell

    It’s like you read my mind. These are great, thank you.

    • Leandra Medine

      mariuh corneyho

      prabal (emphasis on the pra, as opposed to bal — to kind of like “trouble”) goo-rung

      cushknee ett ox

      and actually, public school is pronounced is pronounced egfbgfdhdggfhswir. weird, i know!

      • Kelsey O’Donnell

        Thank you! And freakin’ Public School, so weird.

  • Desiree01

    Yohji Yamamoto

    ps. Thank you for replying before! I admire you SO much. Greetings from the holy land 😉

    • Amelia Diamond

      Yo-gee Yah-mah-mah-toe

  • AshleyOlivia

    Lanvin and Balmain (is Nikki Minaj saying it right in Anaconda?)

    • Amelia Diamond

      Leandra’s better at french pronunciation than I am but I say “Lon Vahn” but as though you have a cold that’s making the upper back part of your throat sore so that you don’t want to really pronounce the N.

      Bal mahn, same way.

      Nikki’s not really saying in right in Anaconda but she gets full artistic license.

      • AshleyOlivia

        Of course she does 🙂 But, it would be so much easier if she were saying it right, because then I could probably remember how to say it on account of watching that video 100 times…

        The explanation of Lanvin is so very helpful!

        • Aggie

          Being French, explaining this to foreigners is sooo hard! This is pretty spot on, the ‘n’ sound is actually non-existent. The only other I could explain sounds like ‘vin’ and ‘main’ is when you hear the beginning of rap songs which always start with some sort of ‘uh’ ‘uh’

  • Steph

    Yigal Azrouel
    Elsa Schiaparelli
    Giambattista Valli
    Nicholas Ghesquiere 🙂

  • Katherine Koenig

    Thierry Mugler

    • James

      T-airy Moo-gleh

      • Stéphanie RDM

        He’s from Strasbourg, close to the German border, do it’s closer to Tyairy Moo-glair

  • Leandra Medine


    • Tess

      Would it be possible to film this and post it on fb or youtube as well as snapchat? In part because my snapchat is down rn, and also because it would be nice to have something more permanent to be able to go back and reference.

      • Leandra Medine

        Yes ma’am.

        • Tess

          Thank you so much Leandra! I really appreciate it. xx

          • Yvonne Dunlevie

            It has ARRIVED!

  • soniadelvalle

    Monique Lhuillier!

    • Amelia Diamond


  • Tess

    Sonia Rykiel
    Ralph Lauren is just LAUR-en not La-REN, right?
    Reem Acra (is it Reem like dream, or Reem like them)
    Rodarte (is it Rodarté?)
    and lastly Rosie Assoulin

    • Amelia Diamond

      LAUR-en ! fun fact his real last name is Lifshitz.

      Reem like dream!

      Rodarte like hey

      Watch our Rosie chatroom! (Rosie Asoo-lin)

      • Hannah Purcell

        I work at Ralph Lauren In Australia and this pronunciation is the bane of my everyday existence

    • Amelia Diamond

      Oh and Sohn-ya Ree-kay-el

      • Tess

        muchísimas gracias!

    • Tess

      Post fb video I feel like I should clarify, I know how to pronounce Lauren. I asked because I often hear it pronounced Lah-ren (in a semi-frenchish accent) in what I assume is just an effort to sound more fancy. I just wanted to confirm that the classic pronunciation is, in fact, the right one.

  • Caro

    How do you say Demna’s last name?

    • Annie Mumladze

      Gvasalia – just read as you wrote it, emphasising on “Gva” and all “a”s are pronounced as in Anna, not in Apple… Georgian pronunciation is pretty straightforward! 🙂

  • Kalei Buczek

    proenza schouler

  • Esty Turner

    Funny story: When MR first started, before I’d heard Leandra say her name, I thought it was pronounced “lee-AHN-dra”

  • Sami Rae

    Proenza Schouler. Giambattista Valli. Prabal Gurung. Lanvin. Comptior De Cottoniers. 🙂

  • starryhye

    I knew all those years of watching Fashion Television and working in high end retail were good for something! Also knowing some French and Italian helps 😉 But you know what name always trips me up?? Nicolas Ghesquiere!

  • You know what’s funny? That all my friends now know how to pronounce Balmain correctly. The fun part is that I live in Romania.

  • Hayley Clark

    DEMNA GVASALIA!!?!?!11

    • James

      Deem-na Vuh-sah-li-uh


    please tell me how to pronounce Courrèges?

    • Stéphanie RDM

      It’s almost like courage, but without the “d”-sound and with the last syllable stressed: coo-REHGE

  • Hannah Purcell

    shakuhachi – Amazing Australian brand with a name made of pure evil

    • Claudia Tetreault-Percy

      I’m Aussie/French Canadian. Love Shakuhachi!

      Sha-coo-HA(like when you laugh)-chi – like in chia seed

  • erin

    I always say Hermes the correct way and people don’t know what I’m talking about until I say it the wrong way. I think I need better friends.

  • Claudia Tetreault-Percy

    I’m french so i’m usually pretty good at these… But Proenza Schouler. Help.

    • Hallie

      Pro-ENZA SKOO-ler

  • Tia

    Beaufille confuses me. If it’s the French way, then shouldn’t it be Bellefille? Which makes me think that it is anglacized maybe. But mostly I’m just confused, and tend to cough while saying it so as to minimize exposing said confusion.

  • Natty

    well now i feel like a total DOOFUS because i have been introducing my new Loewe bag to my friends as “Low”

  • Sara

    British people say Nike wrong.

  • Kathy Ebel

    So helpful! So necessary. And/but, with all love: is not Lanvin a pronunciatorial cousin of Balmain? Like…Lahn-VANH? Not Lawn-van. The proper verbalizing of these venerable houses really and truly can be rocked with French pronunciation in the course of casual all-American chit-chat without sounding douchey…if you believe. It’s really no different from sporting a dressing gown as an alt-blazer.

  • India

    ok i feel stupid for asking this but… raf simons? like i get the raf is raf as in rif raff but the simons throws me off. I’ve heard it like simon as in simon says or french like see-mon, and a lot of people say “simmons” as if there’s 2 m’s when there aren’t?! idk !

  • Sally Phillips
  • diane

    Does anyone know who makes the plaid jacket that Leandra is wearing here?

  • Kathryn Sanderson

    Christian Loo-boo-TAN! (Not Loo-boo-tahn or Loo-boo-tawn.) Even better if you kinda swallow the final N.

  • Pia Sophie


    • I heard Yves Saint Laurent with my own ears pronounce it “roh-SHAHS,” with the “s” at the end not silent. Though it may seem counterintuitive, the French actually do this quite a lot with proper names, especially for class distinction. Same thing with “Saint-Saëns,” for example, where you also pronounce the final “s”.

      (Some of the other pronunciations in this video, though, aren’t right.)

  • Yonzon

    Sorry but prabal gurung last name is pronounced as “guur” “uung” not gur “rang” which obv is incorrect.