I’m one of those people who loves commercials. The emotional ones almost never fail to elicit watery eyes (Holy hannah, have you seen that one where the daughter is at college and she’s always video chatting with her dad and then you realize the mom has passed away? Gets me every time.), the catchy ones get stuck in my head, and the funny ones make me laugh out loud. Just yesterday I watched about five hours of beer commercials online for fun.
While browsing Style.com this afternoon, I saw a post they did about J.Crew’s holiday commercial, which may have seemed uneventful had they not pointed out that J.Crew has never actually done a commercial before. For their first one, the brand chose to partner with MasterCard. This makes sense considering the genius marketing changed the banking advertisement game with their “Priceless” ads.
The commercial is highly emblematic of the J. Crew ethos, which is to say cheeky and whimsical. It also made me want a whole lot of tartan like, this second. Most notably, though, it somehow rabbit-holed me into a slew of Crew videos from their website, where I then spent the next half hour learning about their color-creating process, surfing, and my personal favorite, “The Secret Language of Monogramming.”
J. Crew men’s sweater, $85.00. Watching a commercial online when I’m supposed to be working, $0. Realizing that everything Jenna Lyons does is perfect? Priceless.
(And copying a MasterCard commercial that has been parodied to death? Actually…that cost me a lot of money toward the Douche Bag Jar, but it was worth it.)