Alexander Wang for H&M

Alexander Wang has pulled what will henceforth be known as The Beyoncé and went rogue via Instagram to make a major announcement: he will be next in the line of top fashion designers to collaborate with power-retailer H&M. (The two were seen canoodling at H&M’s Coachella party and have been inseparable ever since.)

The announcement makes sense for Wang’s brand considering his success at Balenciaga, which leaves him even more room for commercial growth at his own namesake company. And judging by the success of Isabel Marant’s H&M collab-nation, it can only take Wang deeper into this new breed of designers that have managed to become household names while retaining their status among the downtown-cool set.

Alexander Wang x H&M is set to hit stores on November 6 (culled from Wang’s semi-cryptic video ‘gram) so start setting up your campsites now — the lines are sure to be around the block. Save us a spot?

[H&M Taps Alexander Wang via WWD]