horny graphic
The Best Social Media Strategy Is a Horny One
10.14.19

Culturally speaking, I’m pretty sure we can all agree that we’ve reached peak “horny.” Never in history has there been such a palpable thirst in the air. It practically drips—steams?—from our digital devices on a daily basis. Many have charted the moment’s milestone’s (from Phoebe Waller-Bridge’s recent SNL monologue to tweets about politicians who make us quake to hot mallards) and I have enjoyed each one of them. As Bridges pointed out, in 2019, it’s an era of lustiness that has allowed many formerly marginalized groups to send and receive a great deal of saucy energy.

Including, I’m pleased to say, social media professionals.

If you were loitering around the Man Repeller office, within five minutes you would likely hear me react to something posted by Paper magazine. In the past year, the brand has indulged in an identity that centers almost exclusively around horniness. Their particular style of lust is shock value: Not so much a wink as a slap. 

As my friend Harry Hill wrote: “Caption needs jail time.” Judging by their engagement rate, though, the content illustrating my id seems to be a successful model. 

Another horn-dog account I’d love to highlight is @pornforwomen, which occupies a different space from accounts like Paper and their ilk. PFW encompasses both traditionally “hot” individuals and the wide array of things that factor into arousal. Pics of Ronan Farrow, who lights up anyone’s sapiosexual receptors for his important contributions to journalism (and more, duh), is juxtaposed with a video of Jane Fonda getting arrested for protesting against environmental policy in D.C. and pics of Zendaya, obviously. “Porn for women” may be a tricky name, but it makes its point that non-cis-hetero-male sexuality is powerful and diverse and well-worthy of expression.

Horniness works so well as a humorous device on social that it seems to have spread infectiously to nearly everyone. It is relatable, it has shock value, it is refreshing. Though it has been epitomized by only a few, it seems to just be reaching its apex now, with everyone finding their place and interpretation of the steamy conversation. And nearly all contributions are being welcomed with open arms.

Why now? My guess is that in a truly wild political landscape, maybe being horny as fuck is the only thing we can all agree on. I certainly feel that way when my inbox continues to chirp exclusively with sounds of approval after I post my 6th image of Shia Laboeuf to Instagram stories (sorry, Mom).

How do you feel about the horn-storm of 2019? Who are the accounts that I’m missing out on? Have you taken to social media to comically or otherwise express your lust? Ready for your thoughts.

Graphic by Dasha Faires.