Normani
Normani’s New Music Video, Chace Crawford’s *Ahem* and Other Things I Saw on Instagram This Weekend
08.19.19

This weekend may have been fairly snoozy in the “newsy”-sphere, but I found a few things I’m pretty excited about/intrigued by via my dear friend Instagram. And luckily, I’m a magnanimous woman, so I’m here to share:


1. Justin Beiber Speaks for the People

Bieber posted this photo of Ryan Gosling last night with this caption for no particular reason I can discern beyond simple desperation. And I suppose I relate. It’s been a minute since First Man and an even longer minute since Blade Runner 2049, and now that I think of it, I am *parched* for a new Gosling blockbuster.

2. Normani’s New Video Slaps

Normani, former member of Fifth Harmony who has now gone on to a hot solo career, released a single called “Motivation” this weekend and the music video is chock full of incredible hip-hop choreo. In this IG post she said that in order to keep the song underwraps, the dance ensemble was doing choreography to counts, which is pretty damn impressive. Give it a watch.

3. Business of Fashion Shames Me

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Is Snapchat back in fashion? When the platform first broke out, all sorts of brands rushed to share their latest products and campaigns. But over the years, many have abandoned Snapchat, confused by how the platform works and discouraged by declining views. Today, Snapchat’s audience pales in comparison to Instagram, Facebook and even relative newcomer TikTok. But the brands that have stuck around are finding success as more users flock to #Snapchat. In its most recent earnings report, Snap Inc. said it had 203 million active users, up from 188 million a year earlier. Teens are driving those numbers — 90 percent of users are between the ages of 13 and 24. Revenue is also up 48 percent. Snapchat is bouncing back at a time when private messaging platforms are becoming the social media of choice. Snapchat has also found its niche for fashion advertising, since teens are precisely the demographic many brands are looking to target. The trick for brands to flourish on Snapchat is adapting to its unusual format. Former American Vogue editor Selby Drummond says, when she joined Snapchat as head of fashion and beauty last year, she was not surprised to hear that many brands had abandoned the platform. According to Drummond, many brands that left were pursuing a flawed strategy, where they posted the same content across social media. The most successful fashion brands on Snapchat avoid the glossy Instagram aesthetic. Gen Z has taken an affinity to Snapchat precisely because its metrics are hidden; the platform is not fueled by the number of likes, comments and views. It’s not just that teens prefer Snapchat; they are also highly engaged on the platform. It’s user demographic is extremely loyal to the platform; 92 percent of its users exclusively use Snapchat, according to App Annie. Learn more about Snapchat’s secret to survival at businessoffashion.com. [Link in bio]

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BoF is one of the only publications that will take their on-site content and condense it into a longer-form yet digestible caption on Instagram. I often find myself latching on with their good Instagram ledes, but this one in particular held my attention. Though not necessarily new information, it made me think about what MR could be doing for younger audiences on platforms like Snapchat and TikTok. Curious to hear what you think, too?

4. Speaking of TikTok, This One Is Genius

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There’s a video sweeping the internet right now that, in just a few seconds, manages to encapsulate the emotional range of Meryl Streep. It is, on the surface, a TikTok video of a young woman trying kombucha for the first time and making a whole bunch of faces. But it’s more than that. It’s not so much about kombucha as it is a perfect representation of any situation in life where at first you feel terrible but also good but then terrible but ultimately things are maybe okay. Writing a draft of an essay? This video is you. Making eye contact with someone in a bar? This video is you too. Tap the link in bio for an interview with Brittany Tomlinson, the kombucha-sipping artiste behind the video. 📹: Brittany Tomlinson

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I watched this full vid on TikTok a little over a week ago and was tickled by Brittany Tomlinson saying Kombucha smells like “a public restroom.” And I love that the final five seconds became a meme, because it can apply to everything. EVERYTHING. Me looking in a mirror. Me hanging out with my friend who loves to “go out” for the 3rd, 4th and 10th time. Me eating mussels.

5. Okay, I’m Mad At Chace Crawford’s Publicists

And also mad that Paper Magazine is able to post outrageous shit like this. I’M DEAD. Their reaction memes gets me in the getting place every single time—so funny. In addition, I’m mad that this promo image featuring Chace Crawford for the new show The Boys is even allowed exist? What overzealous team of publicists dreamed this up?

6. I’m on the Billie Eilish Train

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hamburg show tonight went vraazy🐉🐉

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With this pic alone, Billie made me want to wear a green sweatsuit, use the word “vraazy,” sit on a crate, and employ the dragon emoji, which I now realize is trusty and underused in the emojisphere.

7. RuPaul Serving Face and Body at 58

Evan Ross Katz is my source of all things good on Instagram. I like his content 10/10 times. As a religious Drag Race viewer, I found this photoshoot of Queen RuPaul for Interview Mag to be so good. The beat is ridiculously beautiful.

8. The Engagement of One Crystal Anderson!!!

If you missed it this weekend, Man Repeller’s own Crystal Anderson got engaged and though I was not there, I felt like I was with this perfect photo (and a snippet of audio from the proposal that I heard in her stories). My heart is singing with congratulations and joy for her and her fiancée (who you might have gotten to know through their viral Refinery29 video in April).

9. Lisa Frank is Quaking

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Only bad bitches know

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Remember these? I had 10. The erasers were horrible and useless. But boy did I think I looked CHIC with my pencil-turned-miniature-scepter. P.S. For those who are nostalgic, this account will feed you a feast.

10. Something Pretty, Just for Fun

I think I could exclusively watch videos of sunlight hitting BaleFire glass vases for the rest of my life. I’ve had my little eye on these unique creations for a million (read: 1.5) years and I highly recommend getting lost in their Epiphany Cups and Vases.