“SORRY IT TOOK US SO LONG.” That’s how Reformation announced its first size-inclusive collection last week. As I scrolled through the site, examining each piece of the capsule, which was designed in collaboration with model Ali Tate Cutler, I almost couldn’t believe my eyes. It felt revolutionary to see apparel that could be worn by anyone who fits a size 0, a size 22, or anything in between.
Though the capsule is stocked with dreamy sundresses, perhaps the most necessary takeaway Reformation offered is this: A brand doesn’t have to change anything about its designs, character or ethos to be inclusive. Just provide more sizes. It’s that simple.
There are few things more sartorially disappointing to me than seeing a brand I admire release a plus-size collection (an industry designation that means it caters to sizes 12 and above) that barely resembles its straight-size one. Is it so hard to believe that shoppers size 12 and beyond are just as interested in clothing that features cute buttons and delicate ties?
The good news is, more and more brands think not. As a committed online shopper and constant moderator of cool up-and-coming brands, I’ve started to collect a handful that are doing it right. I’ve documented five of them below — all of which are size-inclusive or cater to costumers who are size 12 and above. Most importantly, all of them know better than to restrict their customers to lackluster babydoll silhouettes and elastic waistbands.
Carries sizes: 14-28
I can thank my ultimate style inspo and girl crush Paloma Elsesser for introducing me to ELOQUII. And by “introduce,” I mean that her post about starring in the brand’s new swim campaign was the first thing I saw when I opened Instagram a few days ago (it’s always nice when the algorithm does right by you). Beyond having impeccable casting taste, ELOQUII has a delicious candy-colored assortment of cool suits and patterned apparel with playful silhouettes. I’d personally love to get my hands on this frilly cropped cardigan. I love how it straddles the line between preppy and pre-K, essentially demanding to be worn with a few fun hair clips.
Carries sizes: 10-28
When Universal Standard hit the scene a few years ago, it hit me like a ton of bricks, in the best way possible. It went against everything that I had known plus brands to be: Universal Standard was simple, cool and chic. For this reason, I was super psyched when the brand booked me for my first paid modeling job a month ago. Having worn a good chunk of Universal Standard’s line, I feel confident in saying the brand is a go-to for essentials with a twist; its pieces are the perfect canvas for your boldest jewelry and shoes. This is not to say it doesn’t have killer accessories, though: I’ve been eyeing this leather belt and midi pochette, a.k.a. the fanny pack’s refined older cousin.
3. 11 Honoré
Carries sizes: 10-20
#LuxuryWithoutLimits — what more can I say, people? A lot, actually: First, I’d like to thank MR’s Visual Manager, Emily, for notifying me about 11 Honoré — an e-commerce site that offers designer apparel in sizes 10 through 20. Second, a tip of the hat to Marchesa, Christian Siriano, Zac Posen, Cynthia Rowley, etc., for being inclusive. Third of all, how great is this crisp white Michael Kors blouse with exaggerated tie-sleeves?
Carries sizes: 0-26
Another one of my crushes, Diana Veras, brought Fame and Partners to my attention. Ever since, I’ve been hoping that one of my friends would just get married already so I could have an excuse to order The Kye Dress. I mean, hello, tick, tock… While I wait: Not only is the brand size-inclusive, but it’s super ethical, as all of its pieces are made to order. When selecting your garment, customer height is requested to guarantee a perfect length, and strap and neckline customizations are an option, as well.
Carries sizes: 12-30 (0-6)
I recall stumbling upon Premme on Instagram maybe a year ago; it was instantly thrilling to see super-trendy apparel without the fear of it not fitting me. Though these Glitter Wide Leg pants are evidence that Premme has a handle on swoon-worthy clothing, the thoughtful approach goes beyond design: The brand has crafted its own sizing conventions that avoid all of the alienating X’s that are typically included on “plus-sized” clothing tags.
Though these brands are evidence that size-inclusivity is on the rise, there’s no denying that there is still so much work to be done. Please use the comments section to share some of your favorite brands that are leading the way.