Rosie Assoulin’s Fall 2018 Is Sunshine on a Cloudy Day
02.17.18

Rosie Assoulin’s Fall/Winter 2018 collection was so sunny it left me with more freckles than I had when I walked in. This wasn’t a particularly cold, rainy or snowy February fashion week — I’ve experienced way gloomier, way stormier seasons in terms of weather. But the final few days of NYFW in February can feel a bit like a slog either way, and that was true this season after a rainy non-weekend where the whole industry worked ’round the clock.

But then there’s Rosie. This time, Rosie was — as Rosie always is — a particularly shiny, happy light capable of pulling the milling-about audience up and out of their days, into the swirl of her world.

In addition to the clothes (click through above to take a look; you’ll see this collection was a bit more experimental in terms of pattern, material and some silhouettes), Rosie’s presentation itself never fails to envelop all who walk through it in a hug. In line with her Spring 2018 collection, Fall/Winter was less of a production than presentations past.  It was about the clothes, which speak for themselves — though her fans do a lot of genuine Rosie promotion. (And while guests attended largely to observe and admire the latest happenings inside of Rosie’s brain, no one exactly minded the crepe station, the massive slabs of marbleized cheesecake or cups of floral tea that changed colors with squeezed-in lemon.)

What was different, I suppose, from past presentations, is that Rosie Assoulin has truly established herself. There was no need for lure-you-in gimmicks (not that they were ever needed). People would show up to Rosie come snow or high water, snack station or not. But it’s not totally selfless: They — we — also show up for the sunshine.

Photos by Edith Young.

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