A List of Things I Buy Solely For the Packaging

Before I begin, I feel like I need to start off with a disclaimer: You do not need to enjoy the taste or smell of something to love it. Right? Think of every friend and family member you hold dear, whose essence you are very glad to not have distilled into a lip balm. Think of your favorite dog’s scent. You are fine, I would imagine, to not have it in lotion form? I say this because it is how I justify a very severe purchasing habit that revolves solely around packaging, one that more often than not results in products I don’t actually use.

1. Smith’s Rosebud Salve

If there’s one thing I have in common with at least 38 other flag designers, it’s a fondness for the combined colors red, white and blue. I suppose this is what led me to purchase my first tin of Smith’s Rosebud Salve. I was in high school, and I assume I found it at Sephora in those little bowls that distract you from how long you’ve been in line and magically bump your total up to at least $40 more than you thought it would be. I bought it purely for aesthetics (hipster Victorian, in retrospect); I thought it might look nice on my nightstand.

I hate the taste of rosebuds, as it turns out. Reminds me soap. The salve itself soothes chapped lips in moments of desperation but I dislike the oily constancy (though it’s great on cuticles, per one of the label’s suggested uses). Yet somehow, I’ve made sure to have one on every bedroom nightstand and work desk of mine ever since.

2. L’Occitane Shea Butter Hand Cream

You know how some people have resigned themselves to a life of burning the roofs of their mouths because they will never have the patience to wait until cheese pizza cools? In similar or not at all fashion, I have resigned myself to a life of travel size L’Occitane Shea Butter hand cream tubes that haunt my various purses and tote bags. I buy them often — usually at the airport, when I have time to wander to the fancier terminals (I love an airport L’Occitane. Want a free trip via your imagination to Aix-en-Provence before your flight to Tampa takes off? You’re welcome.) — and then I remember later how much I dislike the smell. I will probably get you one for a Christmas stocking at some point in our relationship if we’re friends. Take it as a compliment, I promise. It’s about the packaging.

3. Marvis Toothpaste

This purchase has nothing to do with teeth and everything to do with my completely unoriginal appreciation for 19th-century fonts. I was so embarrassed when I went to buy it; I felt like a sitcom’s antiquated depiction of a husband sent out on a tampon errand: checking over my shoulder to make sure no one was watching, padding it with other items at the cash register. It is so expensive. The good news is that no one’s allowed to use it, including myself, so I’ll never have to buy another tube.

4. Swedish Dream Sea Salt Soap

Innocent accident here: Without looking at the price, I grabbed two bars of Swedish Dream Sea Salt Soap. I was heavily influenced by the brand’s hinted promise that mere purchase of said soaps would turn my bathroom into a Scandinavian port, and thus my lifestyle would tilt to reflect the change in atmosphere, so as you can imagine, I didn’t realize how much I’d spent ($7.50 a pop from a small antique store in Rhode Island; you can buy them in packs of three for a slight discount on Amazon) until I was at the cash register and it was too late. I’d already zeroed in on my dream. They now decorate a shelf that holds a few towels.

5. Bag Balm

My mom used to use Bag Balm on her hands and I always found the tin charming. When I saw it later in life, I bought it, but it made everything greasy, so I only used it once. Some things are meant to stay sacred to a cow’s teats, as they say.

6. Aesop hand soap

I actually love this product (it makes washing your hands not just hygienic, but luxurious). Caveat is no one is allowed to use it in my bathroom because I don’t want to have to buy another bottle. I’ve heard a hack whispered ’round the Community of People Who Buy Stuff for the Packaging, which is to buy one and refill the bottle with cheaper liquid soap once you run out. But that seems a little excessive. I’d rather have this sit untouched forever on my sink and hide the ugly liquid soap in my medicine cabinet instead. Feels more authentic.

7. OGX Coconut Milk Shampoo and Conditioner

Tale as old as time, really: the shampoo and conditioner I packed in my checked luggage exploded, so I bought this as a backup because it matched my vacation aesthetic. Made my hair kind of oily but I will say, it smelled amazing.

8. Macarons

I don’t dislike macarons, I’d just rather have a doughnut. However, I buy them for the generally beautiful boxes they arrive in, which later serve as pretty storage containers for miscellaneous items.

9. Dress Your Family in Corduroy and Denim by David Sedaris

I bought this book in an airport bookstore because I liked the cover (don’t judge me) back in 2005. It took me a year to finally crack it open, but I’m happy I did because, hello, it is by David Sedaris, who I’d yet to “discover” back then. Took me a while to get there, but I guess it ultimately paid dividends by lending a line to this story.

10. LaCroix

Obviously. I like the taste, but I have finally admitted to myself I don’t love the taste. I much prefer the crispy unflavored bubbles that come from Perrier’s glass bottle (an opinion that is only minimally packaging-related, which I know because I did an at-home-plastic-versus-glass-taste-test to see how idiotic I was being) or plain Polar Seltzer from a can.

…But I still keep LaCroix in my fridge because the cans are pretty.

11. Every bottle of alcohol ever, but particularly when it comes to wine

Sometimes you get lucky, sometimes you don’t and the host gets quietly upset with you for ignoring her (impressively) specific request in the name of your own selfish visual pursuits.

12. Epic Bison Bacon Cranberry Bars

Damn this meat bar’s beautiful illustration of the noble bison. It distracted me from reading the label — whose fault is that, really — and sent me instead into an “Ooo, cool” trance that made for a very hungry morning when I later glanced at the ingredients, noted the meat, did not like the sound of meat in the morning (which I am aware directly contradicts my standard bacon consumption; I’m a complicated being) and sentenced the bar, probably forever, to a life of purgatory in my desk drawer. It looks very nice every time I open it.

13. Martinis

Ever the dedicated aesthete, I order these, sometimes, when the atmosphere of the evening and my outfit seems to call for it, but I hate the taste. It is like sipping rubbing alcohol, no matter how you shake it.

14. Cremo Shave Cream

The goddamn 19th-century font got me again (plus a Strategist review, sure). I thought it was good but not great given the strength of hair on my legs. Maybe it’s better on faces? Still, I love the tube.

15. Rodin Olio Lusso

I am still not so sure if I’m meant to be putting this on my face or what its true skin purpose is, but it does an excellent job looking beautiful and smelling like a Shakespeare poem.

Now it’s your turn. (Tell me I’m not alone.)

Collage by Emily Zirimis.

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  • smillipede

    this blush is not my fav but the polly pocket factor gets me everytime… https://uploads.disquscdn.com/images/40c9a7a3b413315d1c1648b86e696027307bb1c05e8ab9dce91bbfc4414d31ee.jpg

    • vss

      OMG love it!!!

    • I want to eat them

    • Amelia Diamond

      sooooo prettyyy

    • Bmo

      I HATE too faced products but they have great packaging.

  • Katedujour

    Dr Bronner’s Liquid Soap is beautiful and makes a great bathroom reader when one’s phone has been forgotten. Also, I love it. https://uploads.disquscdn.com/images/7fc15f5d4e2ed24f0f94a7c8fb8a9bb170c69bba2575fdb42e8c75c445d7babe.jpg

    • Yes, best soap ever. I dilute mine in a 3:1 (water to soap) ratio and it lasts forever/doesn’t dry me out this way.

      • Caroline

        I need to try this! I am totally dried out by this soap and that may be why.

        • I wouldn’t be able to use it if I didn’t dilute it, it also makes it last 3 times as long!

      • Roxana

        Then, put it in a foaming soap dispenser bottle and BAM! Looks/feels fancy AND lasts forever. I really like to think I came up with this genius idea all by myself.

    • Olivia Lauren Hawk Moore

      this is one of mine too! Bought it because I think its got a strange beauty in that its so simple and kind of medicinal looking but dang I ended up loving it. that peppermint scent makes me want to shower 3x a day

    • Cristina

      Bathroom reader hahahah. ::pretends I haven’t memorized mine:: lol!!

    • Amelia Diamond

      i want all of these for beauty alone

    • Keisha

      Love Dr Bronner’s!

  • Finally someone who doesn’t like L’Occitane soaps or care for macarons … sigh. I did throw the soaps away and never bought another, though.

  • mcroman

    Boy Smells!!! Boy Smells is my downfall! Thank goodness it actually smells pretty gdang good (unlike most boys)

    • Omg, I was a sucker and bought two boy smells candles because they are pretty but they ended up being so smokey and then one EXPLODED in my bathroom and shattered glass went everywhere. I’ve since quit Boy Smells.

      • mcroman

        lesson learned here is NEVER TRUST BOYS!!!!!!!!!!!!!!1!!

  • Sarah Abraham

    Put a bow on it and I’m sold. Face products, expensive flowers in brown paper that die a day later because I have a black thumb, and any water in a glass bottle. You can sell me anything if it’s pretty.

  • Nia

    I also fell for the bison bar packaging. Turns out I hate the flavor, but I do really like the chicken sriracha bars. I like eating them instead of regular energy bars, which tend to be high in sugar.

    I have a hard time resisting makeup in pretty packaging. Right now I’m really into the Fenty matte lipstick packaging. I like the rose gold. It’s kind of dumb since I store my makeup in my armoire so it’s only visible when I’m using it, but oh well..

    • Cristina

      I honestly don’t think I would trust anyone’s tastebuds who looove Epic beef bars. It’s like… a beef jerky flavored bullion cube! Blech!

  • Maja J.

    You’re SO right about Aesop. Love the hand soap but too much money for soap. Creams look soo good on shelves but too much parfume for my face! Haha

  • vss

    This is mine. Sparkling wine in a pink can with a pink straw. Not the tastiest, but so cute and so transportable.

  • That rosebud salve is the worst, damn its packaging!

  • T-Fierce

    Ohhhh but put the bag balm on your chapped nostrils when you have a cold and you will be healed overnight. Trust.

    • Amelia Diamond


  • Emily M


    A zodiac notepad from Anthropologie via the artist Danielle Kroll. I have the Pisces one. I do not follow or even really believe in all of that astrology stuff, nor did I need ANOTHER notepad, especially one that takes more work to open than a good ol’ post-it note does, but did that stop me from buying it and placing it on my desk, straightening it every so often? Nope. I never use it, either. But all my coworkers now know for sure that I’m a Pisces so that’s something I guess.

    • these are really good.

    • Amelia Diamond


      • Emily M


        I got mine from Anthropologie a few years ago, but Danielle Kroll is the artist! It looks like she doesn’t sell them anymore :/ but here’s the link to them on her site if you want to ogle some more! Her work is great.

      • julia


      • julia

        You can get Coasters and Table mats with the same illustrations from Avenida Home!

    • These are so pretty!

    • i own the sagittarius one! it’s still waiting for a desk to live on

  • cz218

    I bought a bottle of this in Paris. It’s actually just cheap stuff from Monoprix and I have no need for a rosewater toner but god damnit do I love seeing it on my bathroom shelf every morning. https://uploads.disquscdn.com/images/d4786105e3f47b64434c4271d0575f5379711d965e85235c1faa0594c3a323dc.jpg

    • coffeebee

      Those are adorable! I’d buy it, too.

    • Amelia Diamond

      so pretty i’d buy

    • Spandangle

      I would drink that it looks so good.

  • Jelena Milosavljević

    I’m the same with OGX Coconut Milk Shampoo and Conditioner, I bought them because they looked and smelled so nice, knowing that they will make my hair oily. 😀

    • Spandangle

      I bought OGX because Caroline Hirons recommended it and it gave my son raging scalp dermatitis. Still got it sitting in my bathroom though, those bottles are noice!

  • Halina

    Have you tried gin martinis with extra olive juice? They can be pretty good, plus I tend to not wake up with a headache the next day.

    • Kelly

      I find that it really depends on how good the gin is. I hated martinis until I had one with really good quality gin.

      • Amelia Diamond

        i don’t lke gin 🙁

    • Kiks

      Super dirty Hendricks martini was my go-to at the time my husband & I started dating. I like to think it’s one of the reasons he knew I was a classy and stylish lady.

  • Olivia Lauren Hawk Moore

    1. Thayer’s Witch Hazel Rose Water Toner- I have rosacea so I can’t actually use anything with witch hazel, but it looks so pretty on a bathroom vanity.
    2. Mario Badescu facial spray- pretty much just fancy water but I love the clinical look of them, and they make me feel fancy when I spray them on my face and hair ten times a day

    • Olivia Lauren Hawk Moore

      also face masks. i’m a super sucker for a sheet mask with directions in a language that I don’t speak or read, as long as it looks pretty and expensive.

    • Literally just purchased both of those for #goodskin2018 and for the aesthetic. Maybe they’re improving my skin? Or maybe I just enjoy using them.

  • Gigi

    Anything baby pink has my attention.

  • Cristina

    This is awesome! The products, but mostly the admission of buying things only for packaging. That’s like.. the entire premise of Skincare Spike 2017.
    I hate La Croix too, out of all sparkling water, it sparkles the least and wtf. I’m really sad you guys don’t have Topo Chico up there, I promise it blows Perrier out of the water (although I lean more toward San Pellegrino if given the choice).
    And MAN isn’t Rosebud Salve like actually terrible? I’m almost mad about it, but obviously not mad enough to stop buying it because it makes me feel like I belong on the UES for some reason, which is probably a total lie.
    I would have to say The Ordinary packaging is amaze. And luckily it’s cheap.

  • Tess

    packaging gets me every time.

  • carrie

    I love the rosebud salve, but prefer the C.O. Bigelow rose salve. Pretty tin too. Love good packaging.

  • Julie
    • Amelia Diamond

      omg i cannotttt get into fridge territory with the labels oh god i wish i never saw this

    • xtine

      I really did not need to know that they make things other than mayo. Dammit!

    • Lorange E

      Their dijon mustard is so good tho. Like, buy it just for the flavor and enjoy the packaging too.

    • It’s so well designed! I went to University with one of the founders and he has truly good taste!

      Eva | http://www.shessobright.com

  • Elisa

    you know you’ve been part of the MR community for a while now, when you’re able to just read an article’s title and be like, yup Amelia wrote that.

    • Serena

      I try to guess usually. I think my success rate is like 85%. Sometimes Hayley or Harling just pull the rug from underneath me.

  • Elizabeth

    It had not occurred to me to refill my Aesop soap (that I got for christmas) with cheaper soap when it runs out but now I am going to do it #excessive

  • DelphineGarnier82

    I never really buy anything only for the packaging, but when something comes in really good packaging, it’s a really nice bonus. In my ideal world, I’d have reusable beauty packaging that I get to design myself. There’s actually a mid 1970s Klorane shampoo ad I found an image of online that looks a lot like packaging I remember my mother using when I was a toddler. I would like that exact packaging design for my hair products.

  • Lol. Gotta admit I purchased the Aesop Hand Balm just because I wanted to see what the packaging looks like. Glad to know I’m not the only one…

  • Jolie

    I’m dying because as soon as I read this headline, my first thought was “Smith’s Rosebud Salve.” Although I buy it in a tube (from the Sephora bins!) and have grown to love the smell of roses on my face. I love all retro/old-school packaging so I keep buying things like Dr. Brown’s soda and old candy from Economy Candy downtown (when was the last time you had an Oh Henry bar?) because they’re old-fashioned and amazing. I fully support this, Amelia.

  • Steph

    Oh yes, Loccitane packaging is beautiful and I’ve fallen for them too. But that hand cream makes my hands itchy and parched. Opposite of what hand creams should do LOL

  • coffeebee

    I loveeee the smell of the L’occitane cream. Powdery, old fashioned talcum goodness. I bought the Aesop hand cream in the peach tube and couldn’t believe how disappointing it was. Passed it off to my sister so it can look pretty on her nightstand now.

    I’m always tempted to buy Ivory soap bars because it just looks so clean and wholesome. So simple. Perfect, rectangular, soapy smelling bars.

    • Amelia Diamond

      it is powdery i think that’s what i don’t like??

      • coffeebee

        Probably so – it could pass as baby bum balm. I’m a fan of the classic pink Johnson’s lotion, too, so this is like…fancy baby lotion.

    • For some reason I kept bars of soap in my underwear drawer as a child…Similar to a sachet, maybe?? One was pink and slightly curved and reminded me of a telephone.

    • rien de rien

      I feel the same way about Ivory soap! This might be kind of weird, but sometimes when I’m traveling and I know I won’t have access to a laundromat, I bring a bar of Ivory for handwashing underwear. It’s not what you’d want to use all the time, but for short term, it’s pretty good.

    • Serena

      I actually love that Aesop hand cream! I’m a sucker for citrus.

  • Grace Piehl

    Every product from Buly 1803 too!!

    • Amelia Diamond

      on all my wishlists

  • kforkarli

    Oooh this is such a fun comments section! So pretty. May or may not have a bottle of Aesop in the kitchen that is full of Aldi hand soap…

  • this this this!! the amount of money I’ve wasted on things I knowingly don’t like just for the 𝒶𝑒𝓈𝓉𝒽𝑒𝓉𝒾𝒸 makes me want to crawl under a rock

  • Grace

    Such a sucker for Aesop hand soap! Also anything glossier.
    I also do it with food- found some beautiful looking chutneys, but it turns out I still get chutney even if it looks nice

    • Bmo

      I’m a total sucker for glossier

  • oooh and Briard ❤️

  • gashgoldvermillion

    Might I recommend the swedish dream sea salt CANDLE? I never use bar soap but I love the smell of that stuff, so the candle lives in my bathroom.

  • belle

    I love a metal tube so I bought that stupid David’s toothpaste on a whim and realized after a few weeks of using it that it’s fluoride free. Was a good lesson in reading before spending…

  • rien de rien

    Packaging is a big factor in a lot of my alcohol purchases. I’ve definitely gravitated toward buying beautiful bottles of amaro, Armenian brandy, and other liquors over the last few years. Luckily those are things that I really love to drink, so I enjoy the gorgeous unique bottles as much as the contents. But every now and then there’s something like Chambord, which is good, but I probably wouldn’t have bought it if it weren’t for that gorgeous decadent bottle. It makes me think of a bottle of Shalimar but, like, specially designed for the Pope.

  • you are not alone.
    further to point no.9: this dictates whether I buy a book or rent it from the library.

    • Kiks

      Seriously if I really want to read a book but it has an ugly cover/binding, it just makes me second-guess the whole thing.

  • KikiPeach

    Milk Makeup. Minimalist dream come true. Beyond packaging, the brand’s whole aesthetic is A+

  • Amy

    All the Kiehl’s. I love the apothecary style of packaging and it makes me trust the products too. It always seems to be beauty products that get me.

    • Serena

      YES! The Kiehl’s… That’s what got me intrigued and hooked in the first place, my senior year at college I splurged on all the things

      • Rosemary

        ok are they worth it??? I feel like after college I want to “graduate” to them as my big girl skincare but I want to know if they really work lol

        • garnishmywages

          Most of their products are scented, which can be ok, but Kiehls label lists their scent as “perfume”, extremely artificial smelling. Another company that used to be good, but has changed for the cheaper ingredients.

  • Despina

    Wild Rose Face Oil with real rose petals! Endearing, yet amazingly fit for a skin that wants to be brighter, but hates to be shinier.

  • Very good list, I usually consider buying a new wallet

  • Serena

    YOU ARE NOT ALONE!!! The Marvis… OMG. The Aesop. The Occitane. The Macarons!!!! What about Diptique?! Nothing screams “I’m sophisticated, look at me” more than a Diptique candle in a guest bathroom. Here for all of it. Also we could totally see a kitchen edition. See: TWG tea. Maldon salt. Also I bought a box of Cadbury’s chocolate solely for the purple tin box it came in and I have NO REGRETS.

    • Okay but Maldon salt makes all food better so it’s actually useful as well as classy.

  • Rockrenee

    Macarons and Martinis are our weakness too!!! Mediterranean body cream from Aerin is just an eye-candy!! Can´t get enough of their packaging!
    Rock Renee Blog

  • Renee

    Lol, I have a tube of Marvis solely for display as well. If I have company coming over I chuck my Crest 3D White in my cabinet! But I will say, Marvis a terrrrible toothpaste in terms of both fresh breath and whitening. It just doesn’t work or perhaps Crest is just much more effective.

  • Olivia

    Regarding La Croix: Spindrift water actually tastes great and actually like fruit AND the packing is really cute

  • tuberoseandvetiver

    I bought bag balm because of the packaging too (Vermont rustic country store). Yes it’s greasy but it works. Healed my extremely chapped winter lips and hands overnight.

  • probably a Diptyque candle. They smell incredible and look chic when I repurpose them but damn are they expensive.

  • Ciccollina

    I don’t wanna rock the boat but….Glossier, sometimes! Gorgeous packaging, products are mostly meh. Especially the serums and the daily moisturiser. And the portions for all Glossier products are so small that they run out in like five minutes. The cleanser is amazing though, and defs has the prettiest packaging!

    • Rosemary

      Yesss so true! I love about half their products and haven’t bought the other half because I don’t think I need them, and I’m probably right. The cleanser is my favorite both for effectiveness and packaging! I love the Cloud Paints too actually and they last me a surprisingly long time, which makes me happy because the tiny tube packaging is to die for.

      • Ciccollina

        Oh you’re totally right, the Cloud Paints are delish. I love Boy Brow too in a way, but I find that when I use it for the first few days I have Groucho Marx eyebrows and the rest of the time I’m scraping the product out of the package 😭 I was also devastated that You gave me a life-destroying headache.

  • Rebecca

    using rosebud salve as i read this.

  • Kate

    Agree with a lot of these but Cremo shave cream is the only thing I’ve used that doesn’t make my legs feel like they are on fire after shaving. I do have very sensitive skin, so this may not be an issue for the rest of the population.

    • Kiks

      I was obsessed with it for that reason too. They stopped selling it where I live 🙁

  • Autumn

    Any snack that comes in a cute package at the grocery store, specifically drinks. I love a cute bottle.

  • Carolin Schmid
    • Rosemary

      Whoaaa I love these

  • Tori Johnson


    The way you feel about La Croix is how I feel about Topo Chico! Whenever I come across it i immediately buy. It also tastes as good as it looks.

  • You’re not alone! I have a thing for beautiful packagings. I bought Lebon toothpaste (I haven’t used it, yet) because the tube is beautiful. I have Marvis, too, in my cabinet. I bought lip balms I never used (included Tony Moly, the one in the lips-shaped small box), everything that comes in a tin box is a temptation, for me.

  • Annie B

    The Bag Balm is actually something my family swears by and the scent of it is very distinct to my childhood. We’d use it for various cuts and scrapes and I think my grandmothers has used it on her elbows where she gets psoriasis but also I’m not a doctor so not sure if that’s ok. Anyway, it smells really weird but works wonders. I especially like it as a foot mask. Slather some on your feet and put some socks on and in a couple of hours smooth heels! Like I said, smells weird, but works really, really well.

  • Elizabeth

    Very guilty on the Wolffer Estate Rose Cider, I’m not even sure if I like cider but the design of their case and cute little bottles gets me every time. https://uploads.disquscdn.com/images/2264e56d428c89c56577929ee058d36a7b3edc034a98110a39a09d35c39adac5.jpg

    • I generally hate cider, but also beer, and when I’m hunting for quick picnic drinks in the summer I *always* end up with these! I just close my eyes and pretend it’s rosé!

  • Anchovies. I’m trying to teach myself to enjoy them just so I can buy the cute tins. (and I feel like eating tiny fish is chic) https://uploads.disquscdn.com/images/f19d16662a83250c7b434a4a52f3d206cf4b5987408f6bca9483f60b5065fcd9.jpg

    • Amanda

      Yes! I hate anchovies but I love buying them 🙂

  • Alycia

    This is how I feel about my Mason Pearson brush…

  • rachel

    I feel like the Marvis toothpaste and the Aesop soap are your version of my grandma’s plastic covered couch which I am pretty sure she was literally saving for the pope.

  • Emily

    AMELIA!!!! I’ve had this suspicion for a while now that we have the same brain/aesthetic and this article confirms it. I recently bought my first smith’s rosebud salve in line at bed bath and beyond, have a l’occitane lotion that i literally bought in the jfk terminal, tried the OGX hair stuff (it made my hair oily, too) and have looked at/dreamed about so many of these well-designed things!!!!

    I just bought an artisanal bath soap in the hudson valley that has a marble pattern and is WAY too beautiful to use frequently — I also frequently buy candles that come in nice colors/packaging. The other thing in my life that I shop for in this crazy way is rose/berry tinted lip colors.

  • Urbanange

    The Tom Ford book…graced my coffee table for 6 months before I got around to actually reading it.

  • Andy
  • L Winfree

    Yup buying things for the packaging is one of my shameful habits. I got my BFF a travel set of all the flavors of the Marvis toothpaste one year because IT WAS SO PRETTY.

    Every time I walk into an Urban Outfitters, I have to talk myself out of getting this Mermaid Hair shampoo. I love the packaging but I can’t stand the smell. Have seriously considered buying it for the sole purpose of emptying it and refilling it with a better smelling shampoo.


  • I agree I think the packaging of things, makes it better to own and to display!

    I love the bag balm in! It’s amazing on lips, especially in this winter! I can see how it would be greasy on your hands. I love the L’Occitane hand cream for both the packaging and the cream itself. They do make the best gifts!

  • Heidi Cole
  • I too have been afflicted with the lure of packaging. If it looks pretty I need it in my possession. I think what ruined me was working at Ulta in high school, too many pretty packages not enough dinero

  • This is so funny and true! I totally bought Rodin Olio Lusso because of the packaging and hype and was sorely disappointed – plus it smelled TERRIBLE!

    Eva | http://www.shessobright.com

  • molly_maureen

    oh god i relate to this so much… Zoe olive oil comes in a gorgeous tin container and I think it’s actually good quality. win-win! https://uploads.disquscdn.com/images/4df71564f0ea2503fb925701ebc153835ba57d74cb74aa7123c3137fc0dcb1e7.jpg

  • Alexandra Samit
  • Bethany Alexa May Peterson

    I asked for (and got) a tube of Marvis in my Christmas stocking. It looked so silly next to my Oral-B that I immediately ordered wooden toothbrushes from Amazon to complete my quaint bathroom vignette. The jasmine mint tastes so good that I’m ruined and can never buy Crest or Aquafresh again, but I guess that means that I didn’t get it solely for the bougie packaging.

  • Taylor

    Along with their hand soap, the Aesop pink hand balm is a staple that sits beautifully on my night stand but is never used.

  • Laura

    As a person who designs consumer packaging for a living, this stuff rules my life! My husband constantly makes fun of me because I will pay more for prettier packaging but dang sometimes you just gotta. Also maybe it’s my Midwest roots, but I’m a sucker for classic beer packaging: Grain Belt, Budweiser & Hamm’s. Not pretty per se, but beautiful in how classic they are.

  • Jay

    @amelia Try the L‘occitane in Mango. I really like that. But I like Mango. (And the packaging is still very nice.) Or get the Burts Bees one. That is a really good hand balm. And the package is sooo cute.

    Now, on my own vices…

    I buy Elle. In like three languages.
    And Vogue. In two languages.
    And that is only for the „packaging“. The content I already know. From you guys of from @thecut which of course I diligently follow.

    And I’m with you @Amelia, I like buying really fancy liquor (the pricier the better and the more better looking the more excellent…) without being a liquor drinker… (dont do more than wine… haha…) https://uploads.disquscdn.com/images/a67ce7f11c677e9daf5f1089961528549462cb11bdd8498a5115c1d540f8820c.jpg

    • Jay

      Oh, and having lived in Brussels for years, I really dont get what people like about macarons. @Amelia, have your doughnut, I‘d go for a lox bagel or a decent cupcake (S‘mores – and no they dont have to be magnolia – give me that treats or Melissa’s

  • Allyson Leigh

    Aēsop products 100%. Glossier for the pink bag. Outdoor Voices for the tote. So…Anything with a free bag. Certain coffee brands, re: Messenger and Stumptown. Pocky. The list goes on.

  • theprimadonna

    I’m surprised no one has said Diptyque candles yet! I’ve considered it but my current fancy candle splurge is Nars candles.

  • Mun

    Lucas’ paw paw ointment. I use it as a lip balm although it does nothing to soothe it.

  • Brooke W

    Marin Kombucha. I saved the bottle and re-use it on the reg. The label makes me happy and the contents are long gone.

  • Louise Rhodes

    I’ve found my people!
    I have been known to treat myself to a little something from Jo Malone when I’m gloomy, not least because I love watching the assistant packing the beautiful things into an elegant box and tying perfect bows and then it’s like I have a lovely present to open when I get home.
    Also, as an ex-barmaid, I’m a big fan of spirit bottles. My most prized is a 2-foot-tall Galliano empty that I acquired from my old pub – the landlord thought I was crackers but it’s so elegant and deco-ish. Plus would make an ideal weapon in the event of burglars…

  • Gisèle

    Kusmi tea!

  • My entire skincare shelf is COSRX products. I was directed to get two products by a lovely skincare chemist friend, and then bought the rest because I just really wanted it all to MATCH.


  • Rachel G

    Anything made by Herbivore. Love the packaging. There’s a Rosé I love that I buy solely because it has chickens on the label. And on the other side, I’ve not bought products because I thought the packaging was ugly. I moved to a dryer climate, I’m delving into the world of heavy night creams and the packaging is for old ladies. Even when I’ll be an old lady, I can see myself wanting something that targets old ladies…. you know? Ew