At four in the morning on May 25, 2010, between contractions that would lead to the birth of her first son, Joanna Goddard left a voicemail for her editor at Glamour.com: “I won’t be able to post tomorrow.” Her son was two weeks early, which meant her last day with the Condé Nast website was two weeks early, too. It was sooner than she’d expected to stop working for someone else and make her blog, CupofJo.com, her full-time focus, but life isn’t always perfect. And that’s kind of Joanna Goddard’s brand.

It’s either fate or a small industry that finds me sitting across the table from her in 2017: Cup of Jo was the first blog I ever heard of. A boss of mine, back in my intern days, was obsessed with her ability to engage readers. Meanwhile, I had yet to comprehend the power of the internet as a platform for writers, and for community. So I started reading.

That summer eventually led me to where I am now, writing for a website where it’s technically considered working to procrastinate by hanging out in the comments. It’s also what led me, I suppose, to this sunny room in a shared workspace in Brooklyn, face-to-face with Joanna Goddard, who has just offered me cookies. (I say no then regret it immediately.) We are “email friends” but have never met; she shares our site’s stories, we share hers. This is long overdue. Thankfully, when I pitched her an interview about her career as an early-internet-adopting “mom blogger,” she said yes. Also thankfully: for as kind and charming as she comes across online, in person, she’s even better.

The beginning

Cup of Jo began in 2007 as a pastime to distract the impulsive swaying of a broken heart. “You should totally start a blog,” Goddard’s brother had encouraged her back in 2005. “It’s a thing.” (Picture this: Twitter, Instagram and blogging were not.) He set up the name on Blogspot as a joke, mostly for the sake of the Jo/Joe pun. Two years later, it had become her hobby, the journal she kept for a small audience on weekends between her full-time job as editor at the quarterly lifestyle magazine, Bene. By 2011, she’d successfully parlayed her blog into a full-time gig, and Forbes named it one of the Top 10 Lifestyle Websites for Women.

Goddard’s path is proof there’s no one straight line. After graduating from University of Michigan and working odd jobs in Ann Arbor to raise money to move to New York, she started her magazine career at Cosmopolitan in 2001, first as an intern, then as a columnist. Her beat? To pose one question a month to “cute guys” on the street. In 2002, after a stint as an editorial assistant at Simon & Schuster, she went to NYU law school for a year (“A mistake,” she tells me).

Bene was next, then Glamour, where she launched their website’s sex and relationships blog. During that time she upheld a thriving freelance writing career. Meanwhile, on Cup of Jo, the readership continued to grow, and so did her team.

Growing up and out

Today, Cup of Jo is comprised of four full-time employees: Joanna, plus three others. “For a long time I wondered if we weren’t big enough,” she tells me. “The pressure to grow can be immense sometimes.” She’s since found comfort in her self-described “scrappy” team where each employee wears many hats. On November 28, 2017, Goddard announced Ashley Ford as the site’s newest contributing writer.

With more than five million monthly page views, one million unique monthly visitors and stories that regularly garner hundreds of comments — sometimes cracking over a thousand — Goddard and her team nurture a passionate and dedicated community. Numbers can be nebulous in the world of the internet, but I can tell you this: when Cup of Jo links to Man Repeller, our traffic spikes. It’s like the digital Oprah effect.

“One thing that sets Cup of Jo apart is our readers’ deep engagement with the site,” she tells me of the consistent bump we get on her behalf. “It’s a true community of friends. We put a lot of thought into the products and articles we link to as a result, so when we vouch for a product or a piece of writing on the internet — a huge number of our readers will click on it.”

She says they often sell out products, too (“I remember this black dress on Amazon selling out what felt like instantly”), and have caused smaller sites to crash from the influx of traffic.

Amassing a tight-knit community

One of my favorite things about Goddard’s particular brand of internet fame is that, though she gets recognized all over the world, from Mexico to Amsterdam, she’s approached most often in Madewell and the Chelsea Market Anthropologie. I imagine a woman dressed like a hip high school art teacher greeting Goddard over ceramics, opening with the line she frequently gets: “This is so creepy, but…” Then I picture Joanna (they’re instantly on a first-name basis) greeting the stranger with a hug. Turns out that image isn’t too far off. She’s made real-life friends, she tells me, with fans who’ve introduced themselves.

Goddard welcomes these interactions and chalks up the level of familiarity to the tight-knit community her website fosters, which mirrors the cozy intimacy of a best friend’s dinner party. It’s an environment plenty of brands attempt to approximate, but for Goddard, whether it’s her Michigan-Midwestern instinct or some inherent, always-had-it-in-her sense of maternal welcoming, creating a space where women feel comfortable to take off their bras and speak freely about the realities of womanhood is 100% organic.

Cup of Jo is a proper lifestyle blog, and was long before açai bowls were shot with high-def cameras and the word “curated” was used to describe a layout of lattes and avocado toast. What sets her site apart from her competitors, then and now, is the whimsical yet approachable tone, which makes it read more like a bible-forum-diary hybrid. The content is comprised of style, food, design, travel, relationships and mom stuff, but it’s that last category that Cup of Jo seems to command like no one else. Goddard led the motherhood charge, blogging about everything from breastfeeding to her experience with postpartum depression. She’s since expanded the content to include Q&A interviews with experts, personal as-told-to stories and features that shine the spotlight on parenting around the world.

In April 2017 on a post that asked, “Who Would You Want in the Room While Giving Birth?,” Goddard recalls a commenter chiming in that she was in labor at that very moment. “All of these [other] readers wrote back things like, ‘We’re rooting for you! You can do this!’ She commented again a few hours later and said, ‘The baby’s name is Samson Jude.’” It’s hard to imagine such a pivotal life event play out so personally in any other comment section.

A new kind of honesty

“There were people doing it before me, for sure,” Goddard says, when I ask her what it was like to be among the pioneers of the so-called “mom blogger” movement. (She cites Dooce as one of the very first.) Thanks to her early expertise online, Goddard knew the online stage expands for all sorts of mic stands; she was committed to exploring the lows of motherhood as much as the highs on a platform open to all who cared to read it.

“A lot of sites were talking how wonderful pregnancy, giving birth and being a mom was, but I was having such a hard time with my son through the work-life/balance stuff,” she tells me. “I felt depressed, but I couldn’t find anyone talking about it. No one was was talking about the day-to-day realities. I remember walking down the street in the West Village and all these moms carrying their babies were so immaculate with their brows done. I was just like, What is wrong with me? This isn’t just hard for me, it’s getting to be impossible.

In the blog post where she announced she would begin to talk about those day-to-day realities, she paraphrased a C.G. Jung quote: “Loneliness does not come from being alone, but from being unable to communicate the things that seem important.” So communicate she did, and it never stopped. Cup of Jo doesn’t just produce heartfelt content that women — mothers or not — can relate to, it provides a place for those who relate to gather, support, commiserate and encourage. As with Man Repeller, stories on Cup of Jo aren’t limited to the bylined writers; they are told in the comment sections and every vulnerable, honest reader thread.

Maintaining a private life, in public

When I ask if it’s hard to get space when her private life is so woven into the public, she pauses to think, as though she’s never considered her community to be anything less than a close confidant. She references Cup of Jo readers often throughout our conversation, including those who’ve left negative comments — “important, constructive, real-time feedback,” she says — that it’s clear she’s as much a card-carrying member of the community as she is the creator of it. She speaks of them as though they were her funniest friends, refers to them often as “wise,” highlights comments on the site  and posts their quotes to Instagram.

“I’m an open book,” she says with a shrug. It’s instinctual for her. “My mom used to always say, in the context of dating, that if you say something honestly, even if you feel lame or pathetic, no one will fault you for it. No one will think anything bad about you because you’ll just be relatable. It’s when you [fail] to say something in an honest way…that’s when it starts feeling weird.”

I realize over and over again that everyone goes through the same stuff.

That doesn’t mean she feels the need to reveal everything, nor does she think keeping parts of her life private means she’s lying or being fake, which I tell her I grapple with sometimes online, where it can feel like you’re only as honest as your last personal essay. “So long as what you are saying is true, whether you only write one story about a single minute in your life or you tell a billion stories about the whole thing, it’s authentic,” she says. For her, sometimes that means waiting a year to share a pivotal event, sometimes that means making the choice to keep an experience close to her chest.

When she does hit publish on sensitive pieces, Goddard says she usually wants to throw up, but never regrets it. “When it finally goes up and all the comments flood in where people say they’ve felt the same way, I realize over and over again that everyone goes through the same stuff.”

The “balance” myth

Cup of Jo was born when Goddard was single, without children, and able to devote all of her spare time to her passion. She worked nights and weekends, well-aware of the financial and career risks that come from starting something out of nothing. But as the site grew so did her life, which expanded to accommodate a husband and two sons. How, then, has she managed to “do it all?” How has she mastered that elusive thing called balance?

The truth is, she tells me, she still hasn’t.

“One of my big regrets is not taking a real maternity leave with either of my children, although it made sense at the time since we needed the income. It was such a hard, dark time in my life,” she tells me candidly, as is the Joanna Goddard way. She believes not taking off work is part of what contributed to her postpartum depression.

Balance, whatever that means, is still a work in progress for her. Although she often works nights, she tries to not work weekends anymore. She says that, for her, it’s about putting her foot down and reminding herself of what a friend once told her: “Take all your vacation days. It’s part of your salary. You’ve earned it.” But having two kids has helped her learn to work quickly and be less of a perfectionist.

“They say if you want something done, give it to a busy person, because they have to get shit done all the time without stopping to think about it. Parenting makes you strive to be more efficient than you ever imagined.”

A job is a job

Goddard’s words are a reminder to me that not everything is as it seems. (You’d think I would have this tattooed on my body after working online for all these years.) Her hours are long, ill-worded comments drain her, she’s responsible for the salary of others, and she and her team are responsible for putting out beautiful, entertaining, daily content. Those in the lifestyle biz experience a very real pressure to make things look effortless — or at least photogenic, be it a complicated recipe or an essay about a truly devastating personal event.

But then again, everyone’s job, no matter what it is, is hard. Goddard said as much when we talk about the public perception of her work. Everyone’s life is messy and complicated. Whether we live our lives out for public consumption or not, don’t most of us put on a brave face? “All those Pinterest quotes are so damaging,” she says, listing off clichés like, “Love what you do and it will never feel like work,” or, “You should want to do your job whether they paid your or not.”

“It’s called work; that’s why they pay you for it. It’s not always fun. If your goal is to be eternally giddy about your dream job, I’m afraid you’ll never find it.” That doesn’t mean she isn’t thankful for all that Cup of Jo has brought her, but there is a difference between gratitude and happiness. Gratitude carries us through rough patches, anxiety-ridden days and full-out downhill slides.

“I try to teach my little boys so many things (kindness, consent, how to eat vegetables), but one life philosophy I really hope they absorb is the concept of happiness versus wholeness. She recalls a quote she read years ago by Hugh MacKay:

We’re kind of teaching our kids that happiness is the default position — it’s rubbish. Wholeness is what we ought to be striving for and part of that is sadness, disappointment, frustration, failure; all of those things which make us who we are. Happiness and victory and fulfillment are nice little things that also happen to us, but they don’t teach us much… I’d like just for a year to have a moratorium on the word “happiness” and to replace it with the word “wholeness.” Ask yourself, “is this contributing to my wholeness?” and if you’re having a bad day, it is.

“This idea has been so profound for me,” Goddard continues, “especially in this Instagram era of everyone’s lives seeming so glossy and shiny. But the truth is: Life isn’t easy for anyone. Embrace all the messy experiences, good and bad, and know you’re normal and wonderful and right where you should be.”

Forging her own path

For as much as becoming a mom has informed her work, her work, in turn, has taught her plenty about being a mom. She explains that there are so many polarized opinions surrounding motherhood — natural birth versus epidural, sleep training, attachment theories, breast-feeding — that it can feel as though everyone is at odds, that if you’re not doing it like your neighbor, you’re doing it wrong. “When you’re first becoming a mom, it can feel like, ‘If you don’t get this one organic mattress pad, your baby is going to hate you forever, or die.”

But through editing various articles by her contributing writers and reading comments from readers all around the world, she’s realized you can pick and choose what works for you, that motherhood is personal, that different things work for different people, and ultimately, that “all the babies are happy.”

“There’s this statistic that says the average toddler laughs 400 times a day,” she tells me. “How cute is that?” (It split my heart into two, that’s how cute.)

Her definition of success

As Goddard and I begin to wrap up, I ask her something we’ve asked many women on Man Repeller: What does success look like to her? She tells me that, in addition to continuing to run Cup of Jo as a lucrative business that serves her beloved readers (while also keeping the team small, save for a few more full-time writers), she hopes to one day hold hours that resemble a proper 9-to-5, with lots of outdoor playtime before and after with her kids. It’s a dream I share, and one I often fear may not be possible when working on the internet, the digital city that never sleeps.

“There are so many ways to define success, in New York specifically, that it’s hard not to be affected by how so much of it is about money, status, rank, position,” she says. “It’s around you all the time. People always ask what you do for work, and there are so many people who are at the tippy-top of their industry here, so it’s really, really easy to get caught up in that rat race.”

I’m learning. I don’t really know how to wrap it all up in a bow.

But she recalls a couple she used to share a workspace with at her old job. They were from Amsterdam, and seemed to have a profoundly anti-New York way of working that stayed with her. “They worked super hard, they were super talented, and they would always knock-off work early. They were always laughing and chit-chatting and sort of making out in the office. [She laughs.] We ended up talking one day about life in general, and they said that in the Netherlands, at least among their crew, success was defined as having control over your own time.”

In the years since, she says that conversation has helped shape her value system when it comes to work. “We could hire a bunch more people, really spin Cup of Jo out and do eight million different projects, but I love the site as it is. I love the tight-knit community that surrounds it. Is making it bigger worth not spending as much time with my kids in this golden age that they’re in right now?”

She is quiet for a bit, which creates a comfortable silence between us — the kind that usually comes with old friendship, rarely in interviews. “So anyway, I’m still trying to define that for myself,” she says. “I’m learning. I don’t really know how to wrap it all up in a bow.”

And thank god she doesn’t. Those untied ribbons continue to give her fans something tangible to grab, something on which to tie their own banners. Something that makes them feel understood.

Photos by Edith Young.

Get more Pop Culture ?
  • Abbie

    Man, I thought I couldn’t love Joanna more but now I officially do. Thanks for interviewing this lovely human.

  • The Cup of Jo comments section is my favorite place on the Internet. It’s the exact opposite of what most online comments sections are. It’s not full of vitriol and trolling, but real, thoughtful, human people actually speaking to each other. Cannot recommend the blog (and its readers) highly enough.

    • Yes, I completely agree. I visit Cup of Jo daily and the comment section is probably one of my favorite places on the internet too!

  • Harling Ross

    JOANNA!!!!!

    • Edith

      I second this

  • Jo

    Love cup of Jo, I always read the comments, they definitely add to the great content she does x

  • Grace

    This was completely excellent.

  • Stella

    YAY, Jonana!!!!!! Lovely piece, Amelia.

  • Autumn

    Cup of Jo’s series ‘Motherhood Around the World” is my all-time favorite blog series. It’s perfectly charming and wonderful.

    • Rebecca

      I came here to say the same thing, that series is incredibly interesting, enlightening, and thought provoking. A true delight!!

  • Sarah

    I paused while reading this on my phone, during a much-needed break in my own workday, to screenshot at least 4 different quotes. This was great.

  • Abby

    Great interview, Amelia! I’ve been reading Cup of Jo since Anton was born and this article only furthered my love for Joanna (and Man Repeller!).

  • Cynthia Schoonover

    I read Cup of Jo every day, and I especially enjoy the comments.

  • Man Repeller and Cup of Jo are my top two websites and my favorite comment sections, so this was a treat to read. As a new mom before my friends have started having babies, I’ve especially treasured Cup of Jo’s motherhood content and the great comments. This was just such a sweet interview- thank you!

  • JOANNA GODDARD IS MY OPRAH

  • CS

    This is exactly what I needed to read right now. I’m struggling to finish my finals (which wrap up tomorrow, thank goodness) and Joanna’s words have long had the ability to offer me a sense of comfort. Her honest writing conveys that while things won’t necessarily be perfect or come together the way I envisioned them, it’ll still be ok. It’s crazy to think that I’ve been reading Joanna’s work since I was in middle school, circa 2007, back when she was at Glamour. I was certainly not her target audience: she was writing her relationships column! Yet somehow hearing about all of her adventures in such formative years (meeting her boyfriend, then fiancé, now husband Alex, having kids, quitting her day job, etc.) gave me this sense of reassurance that all the stuff I worried so much about would be ok in the end. She’s like that fun older sister that I never had. And hearing about all her favorite NYC places helped me explore some incredibly cool things the year I live there and felt so lost and alone. Ok, I’ll get off my Joanna soapbox now. It’s just crazy to think how much I admire someone I’ve never met but followed from afar for 10 years.

  • Basil

    Two of my favourite places on the internet combining?! This is a truly magical day

  • This was such a wonderful piece, and on my favorite blogger to boot!

    I’ve always said Cup of Jo feels like a hug. It’s a warm, comforting space, which is, indeed, a rarity on the Internet.

    p.s. This hit me like a ton of bricks: “Success was defined as having control over your own time.”

  • OH my god, yes! Two favorite worlds colliding. my love for joanna (and alex and toby and anton) runs so deep. i sometimes read over and over this one post she had where her and alex put together a low key dinner party with kettle chips and alex put on the tunes and she lit tea lights and i was like wow i can’t wait to be just a little bit older, that sounds so lovely.

  • Emily

    Yes! Cup of Jo was the first blog I read, and before that I read Jo on Glamour (back when I was in middle school!). I think of her as a fun aunt of sorts, and I love the kindness, thoughtfulness, and inclusiveness of her blog.

  • Basil

    I started reading CoJ when I was off work with a broken leg (lots of spare time), and also going through infertility. I read her entire back catalogue of mothering Monday posts, being very optimistic that someday it would happen for me. She comes across as such a caring mother (and wife) and I love how non judgmental the site is. There was one post a couple of months ago about giving birth, saying that people should stop using the term “natural birth” and that all ways of giving birth are equally valid (and it’s ridiculous that this is even a thing). When I fell pregnant with my second child, I commented on a post she did about that, and Jo personally responded with links to other articles giving advice (which really helped!). It was like if Oprah was dishing out personal advice

  • Madison

    I have only two blogs on my bookmarks bar, both of which I read religiously every morning. Any guesses as to which those are?

  • DOES SHE REMIND ANYONE ELSE OF LAUREN GRAHAM? I feel like they look so much alike!

  • I don’t know what other way to articulate it, but Cup of Jo is SO ON POINT. I rarely comment on her blog (I don’t know why) but the content her and her team put out immediately makes me feel at ease whenever I land on the homepage. Her background in the magazine world really shows itself as every post is the perfect blend of a personal blog and well-researched, carefully written piece. Even the sponsored posts (which can sometimes be a bit cringe-y on other blogs) feel very organic and thoughtful. I feel like she invented a category on the internet and still is just dominating it, so hard (in this graceful, beautifully designed way). I’ve also been following another gal who used to write for Cup of Jo, Caroline Donofrio and she’s been carving out her own space in the writing/blogging world… she’s very much worth paying attention to as well — if anyone’s looking for a new internet fave: http://helloimflawed.com/

    • Lindsey

      Yes! I loved Caroline when she was with CoJ, and when she left I felt like a friend was moving away. Been following her since. Joanna really has such a good intuition with her contributing writers. So excited for Ashley!

      • I agree! All of Ashley’s pieces so far have been wonderful, can’t wait for more. Also glad I’m not the only one who audibly groaned at my desk when they announced Caroline was leaving.

  • Beth Langton

    “success was defined as having control over your own time”… love this!!!

  • Kayla

    Joanna, if you’re reading this, I just wanted to say I’ve been a Cup of Jo reader for a long time (before your kids, maybe even your marriage) and I love that the core layout and vibe of the site has stayed the same. I love your series (especially motherhood around the world, even though I’m not even close to being a mom!). Thanks for creating this community and not going too “magazine-style” as blogs seem to be doing nowadays, just keeping it simple and consistent and intimate. It’s the only blog I’ve kept reading religiously since my very beginning days of reading blogs.

  • Lucy

    Thank you for this piece! Cup of Jo feels like the early days of blogs (in the best way possible!)–relatable and written by a real person who’s living a real life with the same ups and downs as the rest of us. Her posts are things that I actually use in my life, like the one on how to write a condolence note and her 3 ingredient spaghetti sauce recipe. I have a hard time reading many blogs these days because they just feel like advertising platforms, but Joanna has done a beautiful job of keeping her site fresh but still true to how it started. And her contributing writers are also wonderful! Kudos, Joanna, and thanks for a great piece, Amelia!

  • Moly

    I love how Joanna says ‘if you’d like to see/read’ when she posts photos or personal stories. No presumption at all. Her blog is one of a few (including this one) that have stayed in regular rotation. You just know you’re going to get something thoughtful and gentle every time you visit.

  • Michelle

    Man Repeller + COJ = the BEST!! Love both of these communities

  • Seriously loved this. I don’t comment often enough. Cup of Jo writers (including Joanna) and everyone here at Man Repeller inspire me daily. Thank you so much for your beautiful and thoughtful content. And I have to ask… Where is Joanna’s sweater from?!

  • Mariana Medeiros

    I LOVE THIS!! YEY JOANNA!! <3 <3

  • kathyt

    Although I am not a Mom…Cup of Jo is my favorite blog, and Joanna’s intelligence, good humor, and grace draw me in every time. She inspires me to be my best person! Thanks for the interview MR.

    • So true! She is graceful and gentle. She doesn’t always get it 100% right, and she has her struggles, but she expresses them with grace and accepts criticism and tries to do better. It’s so awesome to see, rather than the defensiveness of some bloggers.

  • cj

    This was such a pleasure to read as I’ve been a daily Cup of Jo reader from very early on. Joanna Goddard is seems so relatable and wonderful and though I don’t know her personally (of course) she just seems to shine so naturally though the work without being boastful, showy or self indulgent like so much of what’s out there these days. It’s in the little details… like when she shares personal photos on her site but always adds ‘if you would like to see’.

  • 1) I’ve never heard of Cup of Joe, and am looking forward to reading this!
    2) WHERE IS HER SWEATER FROM?

    • Millie Lammoreaux

      I also want to know about that perfectly 70s sweater!!

      • Lucie Leake

        it’s from madewell a few months back!

    • Lucie Leake

      madewell!

  • Kat

    I love Cup of Jo, it always feels like such a lovely part of the internet to inhabit…

  • wowow that ending kinda made me want to cry. I love her blog so much. I save it for when I have my cozy time, and want to really extend the warmth of those moments.

  • Megan

    Yes, Jo!!! She’s doing such great work in building an inclusive, feminist site. I know she has readers from everywhere in the country and I can’t help but think she’s starting important conversations with women who don’t identify as liberal, progressive, etc without offending

  • Amanda J Hornby

    Cup of Jo has meant so much to me over the years! Thank you for the insightful interview about my favorite blogger!

  • Magdalen Trela

    That ending! Guh <3 " Those untied ribbons continue to give her fans something tangible to grab, something on which to tie their own banners. Something that makes them feel understood." Love ya both dearly and feel lucky to be a part of this awesome community.

  • Elizabeth Ayoub

    This is fabulous! I’ve been reading Cup of Jo for years, and I love getting this little peek at Joanna from someone else’s perspective!

  • Belinda

    Really loved this interview – thank you!

  • I’m so excited about this fabulous interview! I read Cup of Jo everyday and Joanna is someone I look up to as inspiration for my own writing and blogging. Her thoughtfulness seeps through the screen and her readers and comments are unlike any other.

    I love this idea about “wholeness” over “happiness,” I think this will give me something more tangible to grasp when I’m feeling down.

    http://www.shessobright.com

  • ashley

    Beautiful article Amelia. I️ love the last two paragraphs and ending with the Amsterdam couples’ philosophies hanging in the air

  • jenn lynn

    I have been following her for so long! I love reading her blog. She is such a great person I feel as if I know her! She is a must read and follow. I wish her so much in the future.

  • negin

    This was wonderfull!!!!!!!!

  • Mun

    Cup of Jo is a must read for me 5 days a week. Kudos to Joanna and her team for making a desirable nook in the messy world of internet.

  • It is so inspiring to read this woman’s story! I love her level-headedness, or at least it seems that way, and her genuiness! What a great post!

    ~Lilly
    http://www.theoccupiedoptimist.com

  • Emily

    Man, I’m so excited that my two favorite bogs came together! Joanna is a sweetheart, and very wise. By the way, there’s a typo in the “A Job Is a Job” section; I think you meant to write “you” instead of “your.” Not trying to tear down this amazing story or be rude, I just thought you’d like to know if you wanted to fix it 🙂

  • Sarah

    I will buy anything this woman tells me to. Jo is a queen.

  • Jill

    My HEART! My two faves!

  • juliagulia924

    “she’s approached most often in Madewell and the Chelsea Market Anthropologie. I imagine a woman dressed like a hip high school art teacher greeting Goddard over ceramics, opening with the line she frequently gets: “This is so creepy, but…” ”

    LITERALLY ME. AT MADEWELL IN SOHO. AND IT WAS WONDERFUL.

  • Jeannie Henderson Swanson

    Cup of Jo was the very first blog I followed, and compare every other lifestyle blog to. Love it.

  • Cup of Jo is one of the first blogs I ever followed. Joanna’s warmth and honesty hooked me immediately. I’m older than her demographic, my children are now 17 and 20, but I still happily devour posts on her kids’ birthday parties and just about anything else she writes about. She’s smart to resist the pressure to grow too much. Interestingly my older daughter is a fan as well from the time she was 16. Loved this interview, thank you!

  • I love this “wholeness” over “happiness” notion. So beautiful. And thank you so much for highlighting Jo. She is an amazing person and an incredible role model– not just for women or mom bloggers, but for anyone creating a business (or a brand), anyone creating content for the internet (being more real, how posting on a corner of the internet is like talking with people in a room, instead of sell & consuming), and her commenters are role models for anyone sharing on the internet (thank you Cup of Jo comments section for being so thoughtful, respectful and human!). Honestly, following her blog since 2010, Jo has made me shift how I think completely––– and how she continues to do that every year, I mean it’s amazing.