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The Highs and Lows of Being an Influencer
11.20.17

In partnership with Katy Perry Collections

Much like “binge-watch,” “listicle” and “unfriend,” the term “influencer” is one of many to sprout up in the internet’s lexicon of words that no one could have predicted would exist a decade ago.

The definition of what constitutes an influencer is still evolving, and with it, our understanding of what an influencer actually does. There’s an air of mystery that surrounds the designation by nature of its newness — a sense of delight and curiosity about what it would actually be like to spend a day inside an influencer’s head, or Google calendar, or shoes.

In partnership with Katy Perry Collections, we sought to facilitate all of the above, literally and figuratively. Scroll down for a peek behind-the-scenes at a day in the life of three influencers wearing heels from the new Katy Perry fall collection. One thing is for certain: When it comes to the question of what an influencer actually does, the answer is rarely singular.


Cyndi Ramirez-Fulton

Cyndi is the NYC-based founder of Taste the Style and Chillhouse, a cafe-spa hybrid destination.

There’s a whole spectrum of people who are considered “influencers” these days. How do you make yourself and your content stand out?

Does it stand out? I sometimes wonder! I suppose the way I run my Instagram is sort of similar to the way I run my life and businesses: quick, and to the point. I don’t have too much time to get hyper-creative these days on my personal channels. I try to save that for my businesses.

I’d say about 50% of my work with Taste the Style and Chillhouse requires creativity, whether I’m working on a new launch, a marketing initiative or a collaboration. Just this week alone, we’ve had two new launches at Chillhouse: a collaboration with Absolut Art and the release of “Chill Blends,” our new adaptogen-based wellness powders.

The mix of content I put out on the social platforms for both of my businesses is partly informative (i.e. keeping followers in the loop) and partly inspirational. On my personal accounts, it’s purely about me: what I’m doing, what my businesses are up to and what collaborations I have in the works. I think the fact that I’m a female entrepreneur juggling multiple projects is what draws people in and keeps them interested. There’s always something exciting going on.

What is the most challenging aspect of your day-to-day responsibilities? What’s the most exciting?

The unknown is probably the most challenging. No day is the same, and even when I try to stick with my to-do list and calendar, something is always bound to interrupt. That being said, the unknown is also what makes my job exciting. I love not knowing what might land in my inbox or what I might need to problem-solve out of nowhere.

Sometimes that means dealing with sticky situations, like when the Department of Health shut down our cafe until we built new walls. Just as often, though, the surprises are positive, like the other week when a very special person reached out about partnering with me on Chillhouse.

Is there anything you know now that you wish you knew five years ago?

That Trump would become president. I would’ve gotten into politics. That or moved to Pennsylvania to skew votes.

What’s the one question you’ve always wanted someone to ask you?

“May I grant you the wish of eternal health and happiness?” To which I’d say, “Yes, please.”

Photos of Cyndi by Aaron Richter


Rose Lazard

Rose is an NYC-based photographer, designer and the blogger behind Dadou~Chic.

There’s a whole spectrum of people who are considered “influencers” these days. How do you make yourself and your content stand out?

I don’t put too much thought into it, honestly. I just do what I like. I’ve always tried to do the opposite of what everyone is doing. I guess I’m a rebel by nature, so that makes it easy to stand out.  I don’t do it to be difficult — I’m just averse to following the rules. If you want proof, ask my boyfriend.

What is the most challenging aspect of your day-to-day responsibilities? What’s the best/most exciting?

The most challenging aspect of my day is choosing which task to focus on or prioritize. I maintain a blog and a YouTube channel, do photography part-time and design clothes for my brand. On top of all that, I have a full-time job. I’m always questioning what aspect of my career deserves more attention.

My photography has picked up so much this year that I haven’t had much time to do any designing/sewing and promotion for my brand. I feel guilty sometimes when I only have the bandwidth to focus on one thing. I constantly think about that quote, “Jack of all trades, master of none.” I have so many interests, and it’s hard to know if I’m making the right choice trying to pursue all of them.

That being said, the thrill I get whenever I hit the publish button on a new project makes the ongoing balancing act worth it.

Is there anything you know now that you wish you knew five years ago?

I wish I knew that we create our reality through our beliefs, and I wish I knew about the magic power of gratitude. All my life, I’ve been trying to figure out why some people are successful and some aren’t. I’ve finally learned that we become what we think about most. Worry begets worry and positive thinking begets positive thinking.

What’s the one question you’ve always wanted someone to ask you?

I’ve always wanted someone to ask me what my favorite subjects were in school. Studying literature, art and history shaped my life significantly and ultimately drove me to pursue an artistic career. I wanted to be a painter, but I soon realized I was not blessed with Caravaggio-esque talents. I was crushed until I discovered photography, which inspired me in the same way that painting did, except instead of using a brush I used a camera!

Photos of Rose by Edith Young.


Adriana Convers

Adriana is a Colombia-based publicist, fashion editor and the founder of Fat Pandora.

There’s a whole spectrum of people who are considered “influencers” these days. How do you make yourself and your content stand out?

First of all, I don’t let the term “influencer” go to my head. I know many people in media who obsess over accumulating followers and likes. I prefer to focus on generating quality, original content that organically attracts people to my profile — followers who identify with me and want to interact in a positive way.

What is the most challenging aspect of your day-to-day responsibilities? What’s the most exciting?

The most challenging thing is constantly toggling between my responsibilities as a journalist and my responsibilities as a blogger. As a journalist, there is an expectation for me to publish objective, accurate content devoid of personal opinion; as an influencer, the opposite is the case: I’m encouraged to be totally subjective and express my personal opinions. I am very careful about drawing a line between both sides of my job.

Is there anything you know now that you wish you knew five years ago?

I would have loved to be a little more confident five years ago, especially regarding my body. At the time I was thinner, and yet I was full of insecurities. Today, five years later, I finally know how to confront my shame and doubt so every morning when I look in the mirror, I can tell myself, Not today. Today I’m going to be happy! This ability took a lot of time and a lot of maturity to develop. I just wish I’d found it sooner.

What’s the one question you’ve always wanted someone to ask you?

I would rather have people stop asking or referring to me and other fat women as “real women.” It implies that thinner women aren’t real and are therefore a fantasy or an ideal, which goes against the democratization in fashion I am striving for as a plus-size influencer. Weight does not define “realness.” All women are real women, regardless of size.

Photos of Adriana by Andrés Espinosa.

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