As with clothes, the way you decorate a room expresses your personality. In its most ideal form, it signals to guests how you interpret yourself. In this round of Real Cool People, Real Cool Apartments, we check out the apartment of Amirah Kassem, baker and owner of Flour Shop. Our intentions behind the creeping: to — what else? — learn what she’s all about.


Amirah Kassem



# of rooms:

Two bedrooms but I turned one into a closet

What do you do?

I’m a flour-ist! Baker and owner of Flour Shop

How long have you lived here?

Since February

Who do you live with, animals included?

My dreamy husband, Ross Harrow. Oh, and my giant teddy bear!

What do you like about your hood?

I can walk to my bakery opening this fall. Well, that and all the great pizza spots in Soho.

What about this apartment?

It’s great for entertaining. I love hosting dinner parties, and the ability to squeeze 12 chairs at the dining table is a huge plus.

What’s the worst thing about the apartment?

It’s a walk-up. Every day feels like a workout.

What’s the best?

The garbage disposal. I know that sounds weird, but as a chef I really appreciate it, and it seems to be rare in New York.

Do you ever work from home and if so, what’s that like?

I work from home most days. Since I need to be in the kitchen to do my job, that’s technically my home office.

Did you have an overall vision in mind when you started decorating?

Not really. Most of the things in our apartment were purchased randomly over time. It almost feels like we are never done decorating because we are always adding and switching stuff around.

The whole apartment is very whimsical. I would say the color palette is rainbow with a touch of gold mixed in, plus black and white. It’s a combination of my playful style and Ross’s refined touches.

What are your favorite apartment “scores” and where are they from?

We refurbished a set of Slim Aarons photographs that we instantly loved. I also found an old Robert Longo print he signed for me a few years ago that we got framed.

Tell a story about one thing in your apartment.

Our dining room art! We brought two pieces from my art installation I did for the Brooklyn Museum honoring Takashi Murakami. I recreated his iconic smiley flowers made out of gum balls. It’s one of our favorite pieces in the apartment because it’s so happy and colorful.

For someone young and trying to nest, what are your top three tips?

1. Mix and match.
2. Fresh paint can bring things to life.
3. Only spend money on a few nice items that will last you a long time, such as a couch or a rug.

What about a total amateur in putting a room together — any tips?

Don’t be afraid to take chances with color.

What does your dream room look like?

It would be covered in edible wallpaper, but only Willy Wonka seems to have that.

What’s the one thing every apartment should have?

Ice cream.

Anything else you want to add?

Come check out our bakery space in Soho when it opens!

Photos by Emily Assiran; follow her on Instagram @emery_is.

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