Welcome to SO WHAT Month
08.01.17

Welcome to SO WHAT month on Man Repeller.

There are two ways to say, “So what?” The first is the passive aggressive, apathetic, eye-rolling rhetorical question you might have posed as a young teen when someone called you out for something. It’s an alternative to the more succinct “And?!” — the subtext: “Your point being?”

That is not the theme of this month!

It’s the second kind of SO WHAT that stands proud as our August mascot, a special blend of DGAF mixed with a healthy dose of Let Me Live.

SO WHAT is about letting stuff (whatever “stuff” may be: stress, sweat) roll off your back so that you can grab ice cream by the cone and enjoy the juice out of summer. This season tends to get shortened by mass panic that summer ends when August begins, but that could not be further from the truth: Summer ends at the end of September, or whenever you order your first hot coffee and feel great about it. August so-whats are meant to stretch that mentality and calendar farrrr.

So what if your summer’s not as “epic” as you planned?

So what if you hate denim shorts even though everyone else has declared them “the summer uniform”?

So what if you don’t get the dewey skin makeup trend?

So what if everyone can see your panty lines?

Etc., etc.

So what!

You know that I could play this game for hours, but rather than hold you hostage, I’ll let you get on with your summer as you look forward to a long-ass month of August here on Man Repeller.

Photography: Edith Young
Creative Direction: Emily Zirimis
Production: Ana Tellez & Louisiana Mei Gelpi

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