A Face Massage is Like Pilates for Your Cheeks


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Do you know that one Snapchat filter that inexplicably turns your face into a giant, water-barfing tomato? Well, that is my face all of the time without the filter! I retain water and stress in my jowls. That I have jowls at 28 is, in and of itself, remarkable, seeing as this is a trait most commonly associated with bloodhounds.

The fun news is that just as one can delete Snapchat off her phone with the tap of a finger, one can also delete inflammation, dullness and fine lines off her face with her hands. By her, I mean any of us. Georgia Louise of the Georgia Louise Atelier on Manhattan’s Upper East side taught me how to give myself a face massage, something I never knew I needed until I saw the results. (It’s called the Life & Sculpt. I didn’t take pictures but please refer to this water buffalo for the before and then imagine the most beautiful person in the world as the after.) There are three main massages to focus on, as brought to me by the gospel of Georgia Louise (I am newly devout) and demonstrated by MR’s very own Erica Smith.

Raise your palm and say “aye” if you’re ready to learn how to massage your face back to the happy, plumped-up glow of yesteryear. Now apply a serum* to your palms, rub it into your forehead, cheeks, chin, neck and nose…


*Georgia recommends a serum rather than a lotion because a lotion absorbs too quickly, whereas a serum will allow your hands to glide and not drag the skin around. If you don’t want to spend on a serum, try coconut or argan oil.

…And let’s get started!

1. Effleurage! This massage de-puffs the face and engages lymphatic drainage. Repeat each move at least five times in the morning. If you have more time at night, repeat 15-20 times. (You will not want to stop. Promise.)


Start by smoothing out the lymph area under your chin and jaw, working upward. Always upward! Once you’ve done this five times, set your hands right below your cheekbones (palms resting on the bits of cheek that cover your side teeth) and repeat this upward movement again.

For the area around your eyes and tops of your cheekbones (where you’d swipe highlighter), maintain pressure but switch to your fingertips like Erica is doing below.


Move your fingers toward the back of your head and upward. Repeat five times on both sides.


Forehead time. Swipe up from the brow to your crown with a comfortable pressure.


To go one step further, try a tool that reduces puffiness, encourages lymphatic drainage and breaks up stiff tissue like her Butterfly Stone. I have one and it feels amazing.

2. Stimulate the pressure points on your face — a godsend to anyone with allergies.


Use your index fingers to press into the following areas (which Erica demonstrates above) for five to seconds, followed by alternate rotaries on each point. (So, press and rub your fingers in a backward circular motion as demonstrated below.)

-Right under the thickest part of your eyebrow

-Just below your nostrils

-On top of your cheekbones, just below the outer corners of your eyes

-Your temples

-The area that covers your gums, just below the apples of your cheeks

-And the sideburn area by your ears


3. Lift the skin, awaken the muscles and smack the toxins away! (This is a great way to energize your skin in the morning when it’s looking blah. Gets the oxygen going.)

Wipe your skin in a circular, patting motion on both cheeks. Again, up, up, up!


Repeat on your forehead, just between your eyebrows, and focus where you get little frown lines.


4. Finally, pinch! Pinch all around your eyes and cheeks quickly for 15 to 20 seconds in each area to stimulate the skin and reduce the appearance of crows feet, random stress wrinkles, puffy lumps and fine lines. Again, pinch UP.


Up, my friends! Erica is doing it a bit too downward here so take a look at this in order to master the pinching fingers and then say it with me ONE MORE TIME…


UP! UP! UP! Just like your mood will be after you complete your at-home face massage.

Follow Georgia Louise on Instagram @georgialouisesk and on Facebook. Visit the Georgia Louise Atelier at 114 East 71st Street, 1E, New York, NY 10021 and shop her products online here

Photos and gifs by Louisiana Mei Gelpi.

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  • Abby

    Yessss! This is how I’m spending my Friday night: mask, face massage, oil diffuser, early bedtime.

    • Ana Balenovic

      Me too! 🙂

  • Julissa


  • Well I know how I’m spending my Saturday night now! Thanks so much for the demonstrations, I’ve read so much about a face massages but never known what to do really because they weren’t half as clear

  • Suzan

    Ohh bookmarked! Thanks for the thorough demonstration! The gifs in itself are already very soothing *_*
    Looking forward to try these massage moves out, I recently purchased Jason Natural vitamin E oil as a night moisturizer and I have a feeling this will make a good combination!

  • Imaiya Ravichandran

    erica’s brows : !!!

    • BuffyAnneSummers97

      And hair!!

  • I love this idea! Although having dry skin is the worst (especially after a skiing trip), I love how putting on so much serum is a bunch of facial massages that I can give myself!!


  • Marie E

    Does it really work for puffiness? y/n

  • Meg S

    I’m super into the Korean skin care routine, and part of the reason why my skin looks so good is that a lot of massaging things into your skin happens.

  • Clara

    Lol yes I’ll just add that to my “how to be my best self” 48310 steps routine with the lemon juice, reading, meditating, yoga, etc :))))
    easy :))

    • Actually just created a pinterest board called “how to be my best self”. 😂😂😂

  • need to try it tonight <3

  • Holly

    Do you know whether this works with face wash instead of a serum? My serum actually absorbs pretty quickly and would lead to dragging the skin. Face wash would be perfect for me.

    • Kristin.

      I use oil. The Fresh face oil and a natural one I like. I’ve also used the José Maran one or the Nude Beauty one. All great.

  • Bea

    I do this since I watched a Lisa Eldridge video raving about facial massage. I think it does make a difference, especially on stressful days or after having had a bad migraine. I use Clinique Take The Day Off Cleansing Balm. Any cleansing oil or balm is good for this and cheaper than using a serum!

  • Kristin.

    I started messaging my face when I woke up with Bell’s Palsy one day.

    I’m convinced it helped me heal faster, with minimal permanent damage.

    Oils work best. I have a face oil from Fresh and one from Bio-Eternelle and you can then let them soak in before adding your nighttime cream.

  • Ana

    Totally doing this tonight

  • Willa Konefał Davis

    I just did this on myself using jojoba oil and followed a video by Olgatoja, one of my favorite YouTubers. It was lovely and lead to an entire night of fun little self care activities.