Analyzing the Popular Girls of Instagram

What a deep dive into Instagram’s Cool Teens taught me


I’ve always been intimidated by teenagers. Before I was one, while I was one and even now, as a 28-year-old with a pretty neat life (I think!!!). 2014 and 2015 were especially haunting, with profile on profile of Cool Teens. New York Magazine put a then-13-year-old Mike The Ruler on its April 2014 cover; The Fader profiled NYC kids at the aforementioned Mike’s grassroots streetwear meetup (organized with model Luka Sabbat and this kid who goes by the name Asspizza and has 60k Instagram followers); Complex covered Luka with in-depth piece dubbing him “the internet’s coolest teenager”; we became intimately familiar with the superior genius of Jaden and Willow Smith; and an entire crop of actor/model spawn came of Insta-age (Sofia Richie, Lily Rose Depp, Kaia Gerber, Hailey Baldwin and last but not least, the Jenners ‘n Hadids).

When I don’t understand things, my default is to research exhaustively and objectively. But the whole thing with “cool” is that it can’t be deduced to defined elements. The glue of cool is elusive, and that’s elemental to the draw. A firm decade out of my own teens, I understand the surge of confusion, jealousy, outrage and longing to belong that consumes me when I realize I don’t “get” something, and I’m never going to be on the inside of the thing I’m looking at with such analysis. As they say on Westworld, “The maze wasn’t meant for you.”

Cool Teens freak me out because, as an observer, it seems to me that they found a way to change biology and totally skip the garbage parts of being a teenager: the insecurity, the emotional volatility, the personal style trial and error (and all the photos of all the errors that live online f o r e v e r oh god). It’s like the fear that artificial intelligence will eventually learn faster than us.

But then.

I found myself deep in an Instagram hole of a slightly different kind of teen, discovered on the fringe of Cool Teens. A mashup of lithe bodies, great hair, unapologetically extreme eyelash extensions, chokers, ironic Hooters T-shirts, dad hats, Prada backpacks, septum rings, highlighter, Supreme merch, oversize jean jackets, selfies while masking, security camera selfies, white New Balance sneakers (pre-disgrace), and poorly disclosed teatox sponsored content. A balance of high E! culture and fine arts undergrad angst.

A photo posted by @sahar.luna on

If you followed the aggressive link trail above, you’ll see I’m anchored on two girls, @fatherkels (Kelsey Calemine, 1M IG followers as of publish) and @sahar.luna (real name… Sahar Luna?? 554K IG followers). I found them through Madison Beer, a singer slash beautiful person associated (professionally) with Justin Bieber. She has 6.7 million (MILLION!) Instagram followers. Her boyfriend is a Vine star. She was born in 1999. They all were born in 1999.

In April, Kelsey — then with a measly 300K followers — gained media attention when an image of her began circulating, captioned “if Lucy Hale and Kylie Jenner had a child it would look like this.” The actress (Hale) acknowledged the image with an astonished tweet.

Who these girls are — who their parents are, which part of LA they live in, how they know each other, what their professional aspirations might be — doesn’t really matter. As pretty, rich girls that other girls pay attention to, they’re popular kids, scaled to the size of the mobile internet (I direct you here to a great New York Magazine piece that goes deeper into this). Popular girls are a lot easier to understand than cool teens, because popular girls are reblogs, where cool teens are original content in a language that was just invented.

A photo posted by kelsey (@fatherkels) on

But just because they aren’t instigating newness doesn’t make them unimportant. Like popular girls of any decade, they are attuned to mass culture. When I was in high school, 2004 to 2007, this looked a lot different: belly button piercings on your 16th birthday, low-rise Abercrombie denim (bonus points for a whale tail), Ugg boots, big sunglasses with thick frames, a deep tan.

Despite evolving visuals (“fashion”), teens don’t really change over time. Decades pass, denim legs get wider and then skinnier just to get wider again, and girls yell at their moms with the same communication frustration that causes toddlers to turn red and scream-y. Teens forever straddle not caring and caring so, so much. The way teens express these extremes is reflective of the moment. Then: Uggs (“I just want to be comfortable”) and rhinestone navel jewelry (blatant, Paris Hilton-influenced youthful sexuality). Now: an Instagram of a snake eating a mouse (#nationalsnakeday tribute) followed by a bodysuit selfie (look. at. my. young. hot. bod). Same shit, different clothes.

But if popular girls are pixilated screenshots of Cool Teens, and I can see their innate teen struggles, then Cool Teens must have them, too. It’s comforting — validating? — to see that Gen Z doesn’t get to skip over the angsty tropes. So thank you, popular girls of Instagram. It is by your bare legs jutting out from oversize, ironic college hoodies that I have been freed. Youthful beauty will forever make being a teen look enviable, but nothing has changed. No one wants to be a teen twice.

Illustration by Maria Jia Ling Pitt; follow her on Instagram @heysuperstar.

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  • Teenagers scare me, I always feel insecure around them until I remember that Im a grown women, lol

  • cherrybombedd

    as a fellow 20-something also mildly obsessed with cool teens, I loved this! Looking forward to reading more of you.

  • I wouldn’t want to be a teen again cause all the insecurity moments, but I was damn happy then. What about adults life stress moments? Is this better than getting over-drunk and texting your platonic love something stupid?

  • Lola

    I’m a teen, and the whole “cool” girls of instagram thing kind of confuses me. What does cool mean? Because surely cool means different things to different people, right? Can anyone offer me some clarity?

  • Hannah Crosby

    I’m 16, and the popular girls of Instagram are scarier than the popular girls of real life. Beyond the initial “am I supposed to own highlighter and willingly work out” panic, I just start to feel bad for them- although I know they’re doing fine- because I can’t imagine having the dedication (or the tan) to go beyond 500 followers. I swear Willow and Tavi and Rowan are the only reason instagram hasn’t completely sucked my soul/brainwashed me into buying a thrasher hoodie.

    • Lola

      Thrasher hoodies, Brandy Melville, and Triangl bikinis…

  • The problem is those teens have WAY too much time on their hands. They eventually become adults and reality hits them like a ton of bricks…just like it does for all of us. The playing field will even out eventually.

  • Emma

    The last line… “No one wants to be a teen twice”… is SPOT ON!!

  • I feel bad ‘cos I’m not scared of teens, I just find them so annoying, and it wasn’t even that long ago when I was one! Especially the ones with the prada backpacks bought by their mummy or daddy… I wonder how they will fare in the real world? Or if they’ll even have to work hard like the rest of us because maybe their parents’ will continue buying them prada backpacks? I’m not bitter I swear…..

    Having said that my younger sister was born in 1999 and she is a sweetheart, as are her friends. I’m annoyed at them for being better at make up than I’ll ever be, they have beauty YouTubers to thank for that! I wish I hadn’t gone through the awful maybelline matte mousse chav-line foundation phase! Luckily she’ll do my make up for me anytime 😀

    Amber Love Blog

  • Sarah

    As a 21 year old, what would intrigue me would be to hang out with these girls in the flesh. Like, are they that cool/popular in real life too? Or are they too busy posing for photos to hang out. Style icons, I suppose… SUPER intriguing. Thanks for this article.

  • Julia

    I’ve just turned 20 and I find this whole phenomenon very fascinating, yet utterly unrelatable. The circle of friends I’m in and the larger social that surrounds us has never caught on to those types of people/trends. I’d say the average times a person I know posts on social media is maybe twice a week, and we we never put in much thought into it. If we stumble upon these girls on instagram we’ll obviously think they’re gorgeous, but I can’t say we admire them or find them intimidating. Maybe they have a bigger impact on teens a bit younger than me, maybe around 14 and 16… I don’t know. Very interesting article. I’d love to read more on the impact of young social media “influencers” on kids of our generation.

  • Olivia Dello Buono

    Cory Kennedy and Peaches Geldof were the “cool teens” of my day. Nylon Mag 4 eva.

  • “popular girls are reblogs, where cool teens are original content in a language that was just invented.”

    *two thumbs up*

  • Selina Moses

    My friends are I (late 20s) were discussing this last week. We were never that cool and it’s scary to think of the confidence these 14-21 year olds have in so many aspects of their life when we were never like that and still aren’t in some way. Maybe we are just deeply uncool? I think so

  • Janine

    I think Grrrrls need to take over Instagram. Where’s the Instagram version of Kathleen Hanna?

  • “No one wants to be a teen twice.” So true! Great post x

  • Hannah T.

    I find that the people who develop later in their sense of confidence seem to get a better hold of said confidence. And they age with a lot of depth. Cool girls, popular girls do also but I think that at some point their egos either get too big or they lose control.

  • Ines Vilares

    I sometimes wonder what I’d be like if I was a teen now, with all this exposure! I was so awkward and shy, I don’t think it would’ve been good for my self-esteem at all. I feel sorry for these teens who have so much pressure to look amazing and to have something interesting to share every day.

  • Anjali

    I met an Instagram popular girl once. She was completely glued on her phone, clicking pictures and snapchatting everything. Also, replying to her vast number of followers. Also, her makeup looked quite out of place in real life.