Fashion Bloggers Aren’t the Problem

There are more issues at play.

09.27.16

On Sunday night, Vogue.com published a story in which four editors shared their highs and lows from Milan Fashion Week. Highs ran the gamut from Bottega Veneta to Prada but the low was unanimous. Sally Singer, the site’s creative digital director, blasted bloggers (influencers, street style stars, Instagram famous people — whatever you want to call an individual who gets paid to wear clothes) for changing multiple times in a single day, lamenting that they were “heralding the death of street style.”

Fashionista then covered the responses from Susie Lau of Style Bubble (“Bloggers who wear paid-for outfits or borrowed clothes are merely doing the more overt equivalent of that editorial-credit system”) and Bryanboy (“I’d have a bounty for my head if I name-checked all the editors who told me they only go to certain shows because they’re advertisers”). But the reason I bring this up is neither to substantiate nor refute the involved parties. I was in the middle of writing this very story, Have We Reached Peak Style?, when I read the Vogue piece. And it got me thinking about my thesis: that we’re in a state of hyper-stimulation and because of that, we see these clothes through the lens of indifference.

The story’s conclusion was still a moot point when I started to write. Whose fault is peak style? Is it anyone’s fault? Is it really so bad? But maybe this isn’t peak style so much as it is trying to understand why we try too hard. (I wrote that sentence before I read the blogger takedown in Vogue.) It was born out of a culmination of feelings (or a lack thereof) that came up during and after London and Milan Fashion Weeks.

At the end of the New York season, I wrote a story called “Street Style Feels Authentic Again.” I further went on to write this, describing my own fashion week outfits as less contrived and more me. So maybe, I surmised, this newfangled sense of authenticity — still valid in London and Milan — was no longer contributing to the wow-effect of street style slideshows past and that’s why I wondered if we’d reached peak style.

Viviana Volpicella (by GIUSEPPE CACACE/AFP/Getty Images)

Then again, though, there are the people whose style never gets old. Look no further than proof-of-concept Viviana Volpicella above, with her red bandana and gold pants. She so implicitly understands herself in this delightfully satisfying, I-just-am kind of way.

So let’s rule out death-by-authenticity. That seems unlikely.

Instead, let’s go back to the trying-so-hard bit, but try not to knock it and instead understand it. Yes, there are full looks at fashion week. Yes, people get paid to wear clothes (disclosure: I do not get paid to wear clothes during fashion week), but if brands want to pay people to serve as human billboards, what harm does that cause you or me? What trouble does it really incite in the grand scheme of getting dressed? How are bloggers who show up at shows in full looks any different from, say, celebrities who do the same? They’re just doing their jobs! So let them live.

We are lucky in that we have access to so much information, but are perhaps unlucky in that we haven’t figured out what to do with all of it yet. This is particularly true in fashion, and with street style photos. We don’t have to love them all. We shouldn’t expect to feel delighted by every photo that pops up in front of us. Imagine the internet as a grocery store and you are the shopper. You’re not going to buy produce you wouldn’t eat, right?

It never has been, and shouldn’t become, our prerogative to turn fashion media into a takedown, so let’s not do that.

I’m going to rescind my question; we have not reached peak style. We just haven’t figured out how to edit our feeds. Until then, though, I’ll say it again. Let them live!

NYFW-SS17

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  • Dior Bediako

    Literally tweeted that I was waiting for this…

    So basically this new kid starts school, a few people like her but as soon as Vogue likes her, her popularity sky rockets! Now Vogue is over it, comments like “She thinks she’s all that” get passed around and “I made you, don’t you dare think you can claim my spot” – a bit like bullying, a lot like bullying.

    The (cool) teacher walks over and says “Let them live” and that’s the end of it! Everyone goes back to their lesson (and lane) and life goes on!

    • Lauren Watson

      I love your analogy.

      • Ditto. Does it say something that this is literally the plot of Mean Girls?

    • M Rae

      And kudos to MR for being the wise (cool) teacher. Teachin and preachin.

      • Dior Bediako

        Always!

    • It’s definitely bullying! Especially since celebrities have been paid to wear clothes for years and nobody has cared.

      • Alex Manigat

        facts!

  • Natty

    I felt that parts of the Vogue article were utterly condescending. As a fashion industry outsider and heavy consumer, I LOVE seeing endless stream of inspiring and interesting “looks” from the bloggers/writers/”influencers” who I CHOOSE TO FOLLOW on social media. Maybe the privileged front-row insiders who are constantly inundated with an unedited stream of outfit changes and full-on-looks are frustrated enough to turn their noses up at it all, but I’m sure the millions of women and men such as myself who are finding inspiration via their smartphones thank these bloggers for letting us in on the fun. This is just fashion, after all. Can’t we just let it be?

    • I agree with Natty. Sheesh. Let’s just all choose to follow whomever we want, and enjoy the show.
      Except maybe we should stop calling the shots of people in “paid for” outfits on their way into big events…street style… just because the pictures happen to be taken on the street. “Street style” photos in my view are shots of the outfits that people choose for themselves, for their real life. That’s what’s inspiring for me… and my own real life.

      • Jessica

        a thousand times yes!

    • Jessicaaaa

      Gonna be honest, I find a lot of “bloggers” really annoying, obnoxious, boring, uninspiring, naive, my god…
      I’m not in fashion, I’m an “outsider”, but I don’t identify with them – I don’t see that many/most of these supposed “outsiders” are at all interested in giving an “outsiders” perspective. Obviously, you’re completely spot on, you don’t have to follow them. I don’t. But they are a part of the cultural milieu, I don’t see why we should take a position.

      • Natty

        Totally agree that taking a position is necessary. But delivery of that position is equally important, especially when you are an editor for Vogue, the most respected name in fashion journalism. I didn’t like they way they slammed bloggers with the tone of high school girls (comparison to strippers; “find another business”… really?), considering that the reason these bloggers have found success is because we, the consumers, have made them relevant by choosing to follow along and buy in

        • Jessicaaaa

          Hey you are totally right. Snaps. And thanks!

  • Max

    Bravo Leandra. Always thoughtful and uplifting.

  • Aydan

    “LOOKING FOR STYLE AMONG A BOUGHT-AND-PAID-FOR (‘BLOGGED OUT?’) FRONT ROW IS LIKE GOING TO A STRIP CLUB LOOKING FOR ROMANCE. SURE, IT’S ALL KIND OF IN THE SAME BALLPARK, BUT IT’S NOT EVEN CLOSE TO THE REAL THING.” <– this is a ridiculous and upsetting analogy

    • ESW

      And, frankly, it calls into question, what is ‘real’ romance? Like, romance can be performative, too, you know?

  • Isabel

    Can I bring up Oh Boy’s episode featuring Sally Singer? I loved her feature, and as a digital marketer, I was really inspired by her. Something I distinctly remember is her talking about Vogue’s brand – specifically that they do no bash or participate in gossip of any kind. The Vogue Editors’ Milan write-up was exactly that though, fuel for gossip and now I am a little confused about Sally’s discussion about Vogue as a brand. Three editors who represent Vogue have similarly negative views about bloggers, and made them very apparent. So were they speaking off-brand and trying to stir the pot?

    • Beatrice

      I was thinking about this too! This trash talk fuel is NOT VOGUE.

    • Anne Dyer

      Such a valid thought, I listened to that episode but had forgotten about that. Seems like Vogue would have higher standards than to even comment on bloggers….

    • I actually triple-checked that the Sally Singer from the Oh Boy episode is the same Sally Singer who wrote something so judgemental and condescending. I guess she’s ok with gaining exposure through a podcast produced by the same people who need to ‘please stop’ and ‘find another business.’

    • ESW

      Is it too obvious to speculate that Vogue just feels threatened?

  • Vickee

    Oyy…Fashion. smh.

  • Zikali CasiCielo

    thanks for your very specific point of view… i’ve been a follower of your blog and some others for some years already, and before the internet or blogging world got so involved in the topic i remember reading magazines that incorporated street style in their fashion articles. I agree with fellow commenters who say that the source of inspiration is awesome and absolutly agree with your point that with that over sattuation of fashion one can see all the options that are out there, and channel and embrace the style that is actually more “you”. But maybe that is just my comfy self getting older and sometimes just loving spending a day in a onesie.

  • Lauren P.

    I’ve actually never commented before, but that Vogue article was so unsettling to me. First, analogizing that Vogue is in the business of promoting consciousness about what is going on the world is silly. Fashion is fashion, and its an escape on purpose. Moreover, I would argue that being in the business of convincing people to buy expensive and superfluous items is the opposite of encouraging an awareness of reality, but that is another topic entirely. More to the point, I would highly doubt that any of them simply walked into a closet and put on the first thing that popped into their head. In my mind, people who are the most fashionable are those who understand it and live it. The article seemed to me to be an attempt to be something they are not, which ironically seems to be what annoys them about bloggers–or at the very least that bloggers are interpreted to be something they are not.
    Where Vogue was in the business of them versus us, bloggers seem squarely within the “us” in a lot of ways. Providing greater access to designers, fashion and ideas has stripped Vogue of their elitism that they clearly enjoy by bringing it to the masses. (Side note – I often wonder whether the society’s newfound access to all things high-end (in part by knowing where to buy certain items instead of just imagining them in Paris) has contributed to the increasing prices of those items. In other words, where before it was being an insider and knowing where to find certain pieces, it may now be that the line between in and out is simply a number in a bank account (or on a credit card balance)). At the end of the day, what really is the difference between changing outfits for different shows during fashion week and the “trend alert” pages that preface so many of the issues.
    I could understand if what actually offends them is that some bloggers create an environment for mimicry and not inspiration (but I don’t think that’s right). Both I and my bank account can admit, there was a period of time where it felt like a disparity of certain items automatically put me on the “out” and therefore I felt obligated to purchase things to fit in. I still don’t have Helmut Lang leather pants and it still makes me feel insecure. My Isabel Marant wedges are now hidden in the closet, but they still hold some glory to me, because they felt like a key to the in crowd for a brief moment in time. But, as you’ve noted lately and as it is with fashion, that time period of checking the box may have passed naturally and refocused us (consumers) and bloggers on what feels more authentic and current. It may be that there is too much to potentially focus on and the only real option these days is to focus on yourself.
    Lastly, their distaste for bloggers in this world of instagram supermodels is laughable. I don’t think that warrants further comment, but certainly makes that article out of touch on another level.

  • dk

    Ok, I am calling it: Slide 11, Anna dello Russo pulled a Leandra 🙂

  • ReadER451

    Two of those Vogue editors work for Vogue.com. Maybe I don’t understand because I don’t work in the fashion industry, I’m just a fan, but what is the difference between what they do and what many bloggers do?

    I go to Manrepeller to read smart and interesting posts about the state of fashion, art, culture, etc. and I go to Vogue.com for the same reasons, regardless if Vogue happens to mention the Kardashians more often than not.

    And if I remember correctly, one of those Vogue.com editors used to work for Into The Gloss – a blog. Their comments were rude and petty.

    • Molly D

      It’s the Kardashain-esque phenomenon gaining more ground on Vogue these days that causes me to read their site less and less. Truly, I couldn’t care less about “Why [insert celebrity here – i.e., Emily Ratajkowski, Jim Carrey, Choupette] is Making the Case for [insert anything here – i.e., black tights! wet bangs! eating cereal! dogs as pets!]” Props to MR for keeping it real and thoughtful.

      • ESW

        This made me lol

    • I was thinking the exact same thing! I was actually never a fan of Alessandra’s work on ITG, but it certainly seemed like someone who came from a blog wouldn’t be so condescending. I guess that’s what happens when you’re working at Vogue.

  • Anna Kalmbach

    To me their comments are so hypocritical because of the fact that Vogue plasters the new “generation” of Insta-models throughout the magazine, online and social media. They support models who rose to fame through Instagram but not bloggers? Over it, and over Vogue.

    • pamb

      Because models by definition support Vogue, while bloggers take away from Vogue. Even though Vogue is trying with the Kardashian/Jenners to capture that millennial reader, Vogue is still their mother’s magazine.

  • Hear! Hear! Let them eat cake!!!!

  • Annette

    I too have never commented here before or on any fashion blog for that matter. I have to say in the last few years Vogue and Vogue.com have held less and less interest for me because of their pandering to vacuous celebrity culture and certain designers, which I guess they felt was necessary to stay relevant in the digital age. But after reading those snide blogger-shaming remarks by the editors in the Vogue.com piece, Vogue has definitively revealed itself to be a stale, out of touch relic from a different time in fashion. Their lashing out was obviously a defensive posture and reeked of sour grapes. To your point about authenticity, I know I would much rather look at street style these days – real people, real bodies in real clothes chosen by the wearer and not a magazine stylist that has to use this season’s Vetements, Monse, etc. That’s what’s interesting to my eye right now. (Of course, there is always some street style that doesn’t look very authentic too.)

  • Hudson Berry

    Calling young entrepreneurs “bloggers” is reductive, and so is Vogue’s haughty take on the evolutionary business of the digital feed. MAN REPELLER and FASHION TOAST and PEACE LOVE SHEA are all major influences on young women who are creative producers, like me. Proud to see the younger generation stand up for your work, which cannot be overshadowed by the ever-intimidating Vogue. Keep doing your thangs !!!!!! xx

  • Anne Dyer

    I’m so confused. Are bloggers moonlighting as models and all wear sample sizes? I looked at these pics and thought “off duty model” about all of them… Do bloggers feel pressure to be a certain size? I’ve never thought about it… I hope not!

  • Claire

    the off-white wrap sandals in slide #1, so funny, i have been pondering their purchase all day haha. and now they appear here on the first photo! to really compare and make sure they are the same zara ones that i have my eyes on, i screengrabbed to be able to zoom : )

  • Lauren

    Vogue’s voice was totally condescending in this instance. **eye rolls all the way back to Suzy Menkes’ 2013 slightly-less-demeaning dissertation.**

  • I had always admired magazine editors. Honestly. And I find it unbelievable that professional adults resort to that kind of behaviour. Maybe saying that they planned this to get ALL the big bloggers to retweet and tag them would be giving then too much credit. Right? … Well, if that is not the case all that is left to be said is that Vogue needs to refresh its team. They clearly need younger, more creative and forward thinking individuals on board. And I mean thay with no spite nor as a dig, just an onjective observation. I really recomend the daily mail (uk) post on the topic (On my twitter) You can also read how Reality is hitting the fashion industry on my bkog http://www.flight of spice.com ✨ And as far as bloggers being responsible for revenue loss on lux goods, i recommend Forbes Mag. They make an analysis on why luxury good sales have gone don after the ressesion (it doesn’t take an economist to figure it out. Really) . Also on my twitter. Anyway. All the best to those vogue editors. Hope they start their own blog soon and find fulfillment.

  • Peep

    Blah blah blah millennials blah blah blah always-on-their-phones blah blah blah they don’t care about shit blah blah blah not authentic blah blah blah they have no idea what fashion even is because they weren’t around in the good ole’ days blah blah blah I’m afraid of the hierarchy changing even though I work at VOGUE (which probably has a great chance of having the last word in fashion for a very loooooooooong time) blah blah blah

    Let’s all relax and enjoy looking at photos of people having fun with clothes! Yay!

  • Jessicaaaa

    Totally agree that the Vogue piece was snobby and dumb, but I have to wonder, how and why do you consider yourself distinct from the “bloggers” mentioned? Don’t get me wrong, I actually do consider you (both Leandra and Man Repeller) distinct too, as do many of the other commenters here, clearly. But there seems to me certain other tier in this hierarchy and I think it’s worth thinking about your position… Why the need to tell us parenthetically that you don’t get paid to wear clothes to FW? Shouldn’t we think about this? There isn’t no neutral position of objectivity on this issue.

    • I don’t think Leandra considers herself “distinct” from other bloggers, but I imagine she mentioned the not getting paid mainly because people were thinking about it. So she probably felt the need to state it, regardless of whether she cared or not.

      • Anni

        I personally do consider there to be different tiers of bloggers at fashion week – I consider voices like Susie Bubble and Leandra to provide, interesting informative context, especially with new designers and the fact that they dress in experimental ways is very inspiring for me, and doubled so because while they are both gorgeous women, they don’t have that conventional model body or always dress to accentuate that model body.

        I feel like there are a glut of other bloggers who tend to be more conventionally attractive (read: have body types, faces and height that could easily substitute as a model), who tend to wear nice, head to toe designer in ways that make the body look the best and often in a ripped-from-the-runways look and that’s fine too, but for me – it’s like looking at a mass market ad for designers. There’s clearly a place for them (see someone like Chiara Ferragni who I think is a gorgeous human being but often lament that if I her money I would buy more conceptually interesting pieces), but I don’t think they actively contribute as much to the conversation about fashion, or necessarily champion new talent as much as bloggers (who may dress just as flamboyantly) that sort of focus on the intellectual side of fashion.

        Just my two cents as a fashion nerd.

        • I thought your two cents was very interesting. I used to follow Chiara quite sometime back but I don’t bother going to her blog anymore. I like bloggers with more relatable style (like Brooklyn Blonde) or those that actually have a lot of substance (Suzy and MR). I think you explained something I have been thinking for sometime!

  • You are so right – Why can’t we just let everyone.. do what they do! We may not enjoy every photo we see, we may not enjoy every article we read, but why not empower one another to be the best that we can be rather than making snide comments as though we are in a high school cafeteria.

    I don’t think that every single person at Vogue agrees with what was said in that article.. I just think that it’s sad that bloggers were targeted in this way. Some people may really relate to them and some people don’t but that doesn’t mean we should just put each other down this way.

    • ESW

      Right? Is there not enough room on the internet for both?

  • Ottavia Pesce

    There is a big difference between street-style as in original, personal, real style and people who wear outfits they do not own for money. Bill Cunningham knew this and always refused to take pictures of famous people as he said “they do not own those clothes”. Sure it’s a free market out there, there is demand for “paid-for” street-style”, and it can be fun to watch too..But boy do I miss looking at real people coming up with original ideas within the constraints of their “fashion outsiders” lifestyle and budget. After all this are the challenges most of us can identify with.

    • Leandra Medine

      You can still find that in soooo many places though. The medium has changed, and there is much more clutter to cut through, but for all the heat we give to Instagram, it is incredible platform of honest style discovery

    • Sushee

      That’s it exactly. This feels contrived and impersonal.

  • Really enjoyed this post…couldn’t believe the Vogue article – so hypercritical. Thanks for this! Lauren – http://www.theyoproedit.com (latest post: ‘The Secret Lives of 12 year old Instagram Tycoons’)

  • This Vogue piece was really unsettling, these are intelligent women that work in fashion that felt the need to express their dislike for bloggers, and they are allowed to not like them, but their arguments are simply hypocritical and condescending for the readers and blog followers. Let us make the decision of who to follow, who to read. Don’t tell us that they are don’t have integrity because they receive money, are magazines nonprofit organizations? This simply shoes how these comments from them were so petty… and like Brian Boy said, a form of bullying definitely! Also, and probably the most serious comment from the editors, when they say that there are more important things going on right now. It’s true, but isn’t that what everybody that doesn’t get fashion says about the industry? It’s always a lesser industry, a lesser career path and now Vogue editors are perpetuating these judgments. #letthemlive

    staygoldbyjv.com/vogue-versus-fashion-bloggers-or-how-to-be-an-hypocrit/

  • What’s so interesting about the Vogue recap is that Sally, Sarah, Nicole, and Alessandra aren’t just Mean-Girling bloggers, they’re also essentially lambasting any designers who work with bloggers, as well as all readers who consume bloggers’ content.

    I could fathom such jealous prattling from a celebrity or “internet personality,” but to see such immaturity from a group of professional journalists working with one of the largest fashion publications in the world is inexcusable. Welding your power and your voice as a primitive tool to denigrate competitors says more about the pessimistic state of Vogue than about any targets of their ranting.

    The whole bit reminds me of a group of toddlers who haven’t yet learned to share their toys with others.

    • Sushee

      But the bloggers lack transparency. They (some) represent the worst excesses, most cynically driven click bait in the fashion sphere. They aren’t bastion of personal style or viewpoint, just a walking sponsored advertising board.

      • One could say the same of (some) of the editors, journalists, and entire publishing houses in fashion.

        Claiming that, because *certain members* of a profession don’t follow FCC guidelines, aren’t creative, and don’t care about helping people and making the world a better place, *the profession* is the worst, is a non sequitur — it doesn’t follow a logical argument to lump everyone into that same category.

        And under that faulty logic you’d have to also conclude that because *certain editors* operate in the shadows, *the profession* should be thrown into the same boat you just tossed all the bloggers.

      • Nouf

        This lack of disclosure with bloggers used to bother me a lot. Then I realized, after working in marketing, it worked the same way across almost every sector besides fashion (especially magazines.) I figured I buy magazines in which more than 70% of the content is paid for, in which more than half the content does not interest me. So I now think of social media influencers are personalized magazines – If I like their content I can choose to follow them,and if I don’t like their content, I simple don’t follow. It is customizing what you are exposed to, all free of cost (as apposed to buying these magazines). Also, I find (with the exception of the biggest bloggers) the products these girls wear are way more attainable, replicate-able, and relate-able than what I see in Vogue.

  • So basically Vogue, a magazine with hundreds of pages worth of advertising, paid editorials that don’t look like ads, and a constant “Kardashians did/wore this” are better than bloggers. People solely doing what Vogue people do but without an editorial name (like Susie said) to back them. Also, pretty sure Anna dello Russo has done multiple outfit changes in one day before, and she’s from the Vogue family.

    Again, another case where people have their heads up their butt and are too obsessed with that other people are doing with their lives. The snarkiness comes from the fact that Vogue is not the first source of fashion inspiration anymore. The internet is. That’s what bothers them. I want fashion inspiration, I don’t go to Vogue.com I go to Google images or MR.

  • pamb

    And then yesterday the CEO of Neiman Marcus blamed bloggers for her company’s business losses!

    I think street style has gotten out of control, especially from those who want their 15 minutes of fame, whether it’s a movie star, blogger or hanger on. Putting on crazy clothes that have no basis in reality hoping to get your picture taken is a measure of how sick our society is: ‘I do not exist unless I am seen on social media’.

    More transparency need to happen, both from magazines (I always love the credits for perfume. Like we are supposed to believe a model was wearing that particular perfume at the shoot) and bloggers (tell us you are being paid to wear the outfit and if you got to keep it. It’s an ad, so tell us that it is).

    There’s no putting the genie back in the bottle, there are too many websites, blogs and stores for the public to obey the masters at Vogue and NM.

  • Midol

    I don’t know what to make of the Vogue article just yet – it was so overt an item, so co-ordinated that it seems pre-meditated. The industry has changed, how people consume fashion media has changed.

    I generally like the contribution that bloggers bring. And in the beginning, it was because they had personal style and a unique point of view. It was how they made their mark – they stood out as adding value. Now that value and the unique contribution they made has been turned into (to quote Suzy Menkes), a circus. There is no quality control. It’s a free for all. If people are troubled by the sponsored wardrobes, it’s because they feel the personal offering of the blogger (which was the advent of their being at the table in the first place) is being subsumed and screwed by marketeers. So what followers are are following is not authentic and does not reflect the personal brand or personality of the bogged or influencer.

    Vogue and the like are transparently a product of an advertising aegis. Many bloggers lack that transparency and frankly it feels a touch fraudulent. But then, as I said, times have changed.

  • Dawn

    When bloggers or editors wear fashion by designers for which they’re being paid, or have been gifted, are they required to disclose that? If someone is paid, in whatever form, to go to/review a fashion show, is that disclosed? In the end, doesn’t authenticity win out, the audience smelling a fraud a mile away?

  • Jean Carlo Lenzi

    Great article!!!!

  • Elle

    Same goes for blogging. It’s all fun and games till you start monetizing and posting sponsored posts and then followers disappear or post “sell out” comments. We all have to make money somehow. Doing what you love and getting paid for it shouldn’t be a crime.

  • ThisPersonSleeps

    Some of the outfits in these photos… lol

  • Elizabeth Sankey

    The thing I find the most strange – they knew completely the reaction their comments would receive, they knew exactly what they were doing, this wasn’t an accident. They approved it, these aren’t quotes in an interview taken out of context, this is a very conscious and deliberate attack on bloggers/instagramers. It’s so unsubtle and I’m surprised they thought it was a good idea. I can’t believe they made their feelings so blatant. I guess they must feel confident that a lot of people will agree with them, but it just seems so strange. It’s such a non-Vogue way to operate.

    • Read what Hadley Freeman says in the Guardian about this. You are right – this was way too unsubtle to not be purposeful?

  • dani

    Love this article. I wrote an article in response to the shade toward Bloggers. Read it here:

    http://mermaidwavess.blogspot.com/2016/09/in-support-of-bloggers.html

  • LaModaCocktail LoreM

    I really feel like this is a conversation we should be having, Vogue just clearly showed how it is NOT supposed to be discussed, and my only question is this : should we start categorizing bloggers? because it is true, or at least feels like it that there is a brand of blogging that just feels like real life modeling, is this the problem? should we see this bloggers who pose, get paid and change frequently as a new breed of models, and just that? is it just a matter of giving the right credit, I feel like some of this bloggers that are being attacked never claimed to be more than people wearing clothes and showing them to the masses, which is what they still do, on an upgraded designer basis. Should we just start thinking of these paid for outfit bloggers as an extension of the modeling/ads industry?

    • I actually thought the FCC now makes posts on social media disclose when it’s paid advertising, but I never see a blogger calling that out?
      On a side note let’s not forget celebrities are paid to sit front row. What’s the difference?

    • theellyedit

      I feel authenticity is the next evolution of influencers/bloggers, as this is clearly what consumers want. The proliferation of unmarked paid posts and outfits has meant it’s become ‘the norm’, and as digitally-led consumers always looking for something new, the norm doesn’t hang around long! It may not be an instant progression, but I feel those bloggers/influencers/digital stars who are truly open and authentic about their outfits and sponsorships will become the most valued. (Which will probably annoy Vogue and their editors even more because Vogue has never operated on an that model and will further lament those who do and are therefore draining their popularity and significance).

  • Totally agree. Comments were $hitty and not necessary to the article.
    Just Curious Man Repeller….was this is a set-up between Aimee, Garance, Stacy and you? Seems very ironic that only in the last few weeks this conversation happened on both podcasts? Maybe purely coincidental.

    • Leandra Medine

      Sorry, can you elaborate on your question!

      • Heyyyy girl, of course!
        I recently listened to Oh Boy: Sally Singer interview and Pardon My French: Aimee Song + Kat Irlin

        Sally Singer interview you asked a few times Sally’s take on bloggers. It almost sounded like you kept asking the same question differently.

        Aimee Song broke down about being bullied for not being “part of the cool fashion crowd” because the front rowers didn’t include her in a photo op (It’s in the last 6min 30sec). Then she posted a heartfelt detailed insta about the Vogue comment on ‘bloggers’.

        All of this seemed so coincidental but maybe it’s just a sore spot for both ‘Editors’ and “bloogers’.

        • Leandra Medine

          Definitely coincidence

  • Agree comments from Vogue editors were $hitty and not necessary to the article. Just curious Man Repeller…was this a set up between Aimee, Garance, Stacy and you? This conversation started in the last couple weeks on both podcasts. Maybe purely coincidental.

  • I heard snippets about the Vogue article over the last view days but hadn’t had a chance to read it until now. I totally agree with everyone else saying how the article was incredibly condescending. But the bit that got me really red in the face was the part where Alessandra Codinha says ”…It’s all [bloggers doing what they damn well please during any FW] pretty embarrassing – even more so when you consider what else is going on in the world. (Have you registered to vote yet? Don’t forget the debate on Monday!)” Like, what? Why even put that in there? It feels to me that they are trying to dumb them down. It’s like they’re trying to say why would these bloggers be interested in things outside of fashion or have any kind of intellectual ability because they’re changing their clothes and checking their social media feeds? Oh please! People can be concerned about world affairs and wear great clothes at the same time. Have they seen the hillarystreetstyle Instagram account? Obviously not. Their frame of mind is exactly the kind of one I wish to avoid. As you said Leandra, let them live!

  • Nicolas Aram

    I think vogue is scared of influencers. Lets face it, there are a lot of influenciers with more power than Vogue to advertise because they have more followers, post reach, views, more interaction with people and the most important thing: People is looking another people to know about fashion, trends, outfits, ideas in more creative ways.
    And Vogue has nothing to say because it is a magazine that everytime have less articles and more advertising, less verbal more visual, less content more the same 30 labels.

  • gwendomouse

    I think the VOGUE editors are a bunch of hypocrites. As if that magazine ever endorses anything that isn’t a paying advertiser. (And I know that editors get freebies, legit ones or ‘borrowed’ stuff they don’t return). I’ve nearly completely turned to blogs for inspiration, information and entertainment, because the big fashion mags, especially VOGUE, are so predictable and snobbish.

  • this all feels very much like that peacocking article that suzy menkes wrote, when are they gonna get over it? this all just stems from jealousy as the people at vogue must feel that there is only one route to get to the high places fashion can take you and they seem to be only willing to accept this one route otherwise known as the route they took. GET OVER IT GUYS, the fashion world has changed, accept it. and ps haven’t read your street style article yet but tab is open and will read in a sec but it doesn’t i am not that surprised that it might be authentic, i hardly ever look at streetstyle blogs now but they used to be all i looked at a few years ago….maybe this is the same for others too?perhaps this reduction in interest has caused a decrease in the number of people wanting to be photographed so all that we have left over are the people that just dress for themselves? i dunno…i’ve never been to a fashion show!!

  • Thanks for writing this. I also wrote a response to the Vogue editor’s blogger takedown: http://gabrielleco.co/dont-be-a-bitch-be-a-boss/