Meet the Woman Behind “Black Girls Who Blog”

And get ready to find some new bloggers to follow


@BlackGirlsWhoBlog — an Instagram account with 34.k followers, 85,881 posts under the IG hashtag and an endless scroll linked to the hashtag on Twitter — is one of those happy accidents that proves the unifying power of social media. What started as an afterthought is now an inspiration-based collection of the founder’s favorite bloggers.

Morgan Pitts, the woman behind the hashtag, quickly realized that Black Girls Who Blog was larger than a trending topic. It has become a place where black women who blog can support, promote and discover one another. She created a community.

Ready to meet her?

Tell me about how Black Girls Who Blog got started:

It was tweeted into existence. I shared a post to Twitter that I’d just published — I was still blogging at the time — and I included the hashtag #BlackGirlsWhoBlog. A second later, I followed up with an additional tweet expressing that I’d love to have a T-shirt that said “#BlackGirlsWhoBlog.” Lindsay Adams, the eventual artist behind the BGWB logo, asked if I thought an illustration should accompany the hashtag. It was never meant to be anything more than a tweet, but in that moment, I knew that this could be a thing…that I would have to make it a thing. People were interested in purchasing the tees before they even existed! They just saw our public Twitter exchange.

We took the conversation offline and Lindsay sent me the illustration of a black woman in a white top and black bottoms with a laptop in hand. The shirts launched on April 15, 2014. [I started] the Instagram to promote the shirts, [it] evolved into a place for me to highlight my favorite black female bloggers and here we are.

How has Black Girls Who Blog opened up your world, and how has it shifted your perspective in terms of fashion, blogging and writing?

I have discovered that SO MANY black female bloggers exist. It’s humbling to receive emails about how much these women appreciate what I’m doing. I’ve been able to make connections between women and see them form their own relationships with one another because of this hashtag. It’s really awesome.

My perspective hasn’t really shifted, though: part of the reason I kept the ball rolling on BGWB was because black women are still underrepresented in fashion and blogging. I created what I saw was missing instead of just complaining about it.

I would look at lists of the “best/top bloggers” or “bloggers you need to know” and see MAYBE one woman of color; she might not have even been black. But I knew many black bloggers who were just as talented and qualified. I would also see black girls who blog not getting the same kinds of endorsements, sponsored posts, brand collaborations, etc. as our counterparts. The blogosphere has improved from when I started BGWB in 2014, but we are still underrepresented. I’m hoping that by doing my part and creating something that I always wanted to see, black girls who blog will feel seen, heard, celebrated and validated.

What else can be done?

When “bloggers you should know”-type lists are compiled, black women should definitely be in the rankings…and not just as a “token.” When bloggers are featured in editorials, a black woman should be included. I don’t think the blogosphere has an issue with highlighting asian bloggers (think of Aimee Song, Nicole Warne, Susie Lau, Tina Craig and Kelly Cook), but black (and also latina) women don’t seem to get the same kinds of exposure and opportunities.

What are you most proud of?

Bringing black female bloggers joy. They are so happy, excited and appreciative when I feature them. Sometimes I’m like, “Wow, all I did was post on my little Instagram page,” but it really means a lot to my community when they get that exposure and a chance to shine amongst their peers.

Do you have advice for anyone who wants to start a blog or an Instagram account?

Be consistent; post often. Stay active and engaged. I know that posting frequently can be intimidating and difficult because you don’t ever want anything to seem or feel contrived. However, you can do things to help get into a rhythm: make a calendar/schedule, organize your ideas (write them down somewhere, create a spreadsheet or chart on your computer) and come up with daily themes or a weekly series that will help you categorize your content. Keep your eyes (and ears) open to inspiration; it can be found anywhere.

Additionally, remember that self-promotion is not a bad thing. If you don’t share your posts — especially as a beginner — how will people know they’re there?!

Finally, do it because you genuinely enjoy it and want to do it. Don’t do it for a huge following or money or fame (as cliché as that sounds) because you will never be fulfilled. It will never be enough.

Do you currently have a top five list of your favorite Black Girls Who Blog?

My current favorites, which coincide with BGWB daily themes:

Mani Monday (sometimes Mane Monday or Makeup Monday, i.e. great beauty tips and tricks): Adia Adores – @adiaadores

Tasty Tuesday (i.e. foodies, restaurant reviewers, recipe sharers): Bite Our Style – @biteourstyleclt

Wild Card Wednesday (a hodgepodge of topics): Mattieologie – @mattieologie

Travel Thursday (i.e. adventures [mostly] abroad): Peaches, Beaches & Urbanistas – @pb.urbanistas

And last but not least, Fashion Friday (i.e. #OOTD and all things style…the HARDEST category to choose just one!): Chanel Files – @chanelfiles

Photographed by Krista Anna Lewis.


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  • Mallory Harmon

    This is exactly what I love about blogs. Each one brings a community of people together that can relate, and writers bring so much joy to the community of readers that support the blog. I think what Morgan is doing is awesome, and she is an inspiration to those that follow her.

  • I love love love. Im part of this community online. it’s one of my favorites and a great way to learn of other bloggers and cultures that may not be getting featured on top dog sites (see who what wear) Anyway, love love her and love Manrepeller for bringing light to her community as well. xo

    We’re Not Exclusive

  • Great post, thanks for shining a spotlight on this! I agree that women of other ethnicities seem to make the “top blogger list” and very rarely is there even one black woman on the list. Black women have always had a huge influence on fashion, style, and hair but we rarely get the credit for it. It seems to only be recognized when a non-black person is seen rocking it and claiming that they “set the trend” BGWB rocks!

  • Thank you so much for this post! I absolutely love BGWB, and was so happy when I discovered this account on Instagram. It truly makes me feel like I do belong!

  • Britt Montgomery

    Great Post!
    Its there a facebook group or somewhere we can connect with other bloggers? I’d love to grow my tribe 🙂

  • Shaina McGregor

    I just found the Black Girls Who Blog Instagram account yesterday, and as a fellow black blogger, I’m so happy! It will be so nice to see other black women bloggers making it happen. -The Mindful Rise

  • Jaqui-Lyn Hope Cook

    Just found this group on IG & im so glad I did! Nice to join a community of women who are lifting each other up & I totally agree, we belong in the rankings, we’re not just a niche!

  • Caetera Moda

    I’ve been hashtagging #BlackGirlsWhoBlog for months on Insta without knowing anything about this, this is so interesting !!


  • Keke Olisemeka

    I discovered BGWB on Instagram a few months ago and hashtagging them ever since. I thought I was the only one who noticed that black girls were missing from these lists, it’s disappointing to see as there are so many black women with serious Style. I’ve got my eyes set on those lists and I will make them. Thanks for this post.

    Xo Keke

  • Arlene Garcia

    I just discovered this site and IG account a couple of weeks ago. It’s great to be a part of a community of bloggers who understand the struggle and can relate. In solidarity ❤
    Dr. Arlene Garcia keeps it real and writes about the the bitter, the sweet, and the ugly. BitterSweet: Realtalk.

  • Jacquelyn Lewis

    I am so happy I found this article.

  • Samantha Halle

    This is such a great community to be apart of. Morgan really hit the nail on the head when she referenced the lack of black female bloggers on the “Top” lists. But we are out here, and we are striving. Great Job Morgan. Keep Pressing Queens.

  • I love Black Girls Who Blog! I was thrilled when I found the IG page and refer to it often for inspiration. I love looking at the page and seeing so many stylish women who actually look like me. So great….

  • Cherry

    I have been hashtagging this community for months now and I am so happy to find a platform of this magnitude for black bloggers. Keep up the great work.
    IG: @shezspoiled

  • Ebony

    I am thrilled to have found this instagram account to be able to connect with my fellow bloggers! Are the t-shirts still available for purchase? I would love one.xx

  • Jayah Washington (thatssojayah

    I am in love with that Instagram page and have used as inspiration for when I finally build my blogging site.

  • I was truly happy to find this Instagram account!!! I also feel that black women are left out of those “top women in blogging” lists, and I’m glad we have a group that represents us! Are the shirts still available? I would love to purchase one!

    Amber S. |