What to Wear This Week: Ruthie Friedlander

Outfit inspiration courtesy of ELLE.com’s deputy editor


What do you ask yourself when getting dressed in the morning? Whether or not you’re inclined to admit the impetus of why you say what you do with the clothes that you wear, they make a statement. You make a choice about how you will present yourself, to wear a thing that will pick up slack where words might fail you, or conversely, surprise the onlookers who become your audience. It’s an intellectual choice whether or not you’re willing to see it and everyone participates in its power.

In today’s edition of What to Wear This Week, Ruthie Friedlander, the Deputy Editor at Elle.com, breaks down the mechanics of what she wears and why.

What are you thinking when you get dressed in the morning? Do you ask yourself any questions?

When I get dressed in the morning, I pretty much think: What won’t I hate by noon and what won’t I really hate by eight. Of course, what I’m wearing totally depends on what I’m doing that day. If I have meetings, I’ll probably wear something a little nicer and a heel. Perhaps it’s because I had a dress code in high school, but I’m a firm believer that you should always dress up a little. It makes me sit up taller and work a little harder. No leggings outside your house!

Do you start from the shoes and work your way up, or clothes and then down — do the pieces you choose to wear aim to say anything specific?

It’s always jewelry first! Especially since I’ve started investing in real pieces (like my Of Rare Origin earrings). Those birdcage earrings are very specific creatures that can’t just be worn with anything.

Foolproof styling trick?

Layer, layer, layer. Layer over, under and all around.

The one garment that never lets you down?

A great blazer. For the past year it’s been my Ellery blazer with gold buttons.

The one that always lets you down?

Anything in my sister’s closet. I want all of it but it never fits right.

Your best shopping tip?

Don’t shop hungry.

When did you start working at ELLE.com and what made you leave PR for the digital/editorial side of things?

I started working at ELLE.com just over two years ago. I made the shift from PR at The Row for two reasons: 1) my boss, Leah Chernikoff, and 2) ELLE as a brand itself.

Leah is such an inspiring person to work for, always pushing us to think bigger about our ideas and what the site can be. And ELLE — what a behemoth of a brand! Our Editor in Chief, Robbie Myers, encourages us to talk not only about fashion and beauty, but about politics, women’s health, culture, books, music…I think that we cover everything, and everything equally. And that feels exciting and challenging every single day.

What’s your favorite item right now (i.e. loafer, puffer coat, capris, etc.)?

My boyfriend’s Gucci silk bomber that he doesn’t let me borrow.

What does the perfect outfit look like to you?

People these days don’t pay attention to fit nearly enough. It’s not necessarily about fashion math (blazer + bright color dress + perfect heel) as much as it is about things fitting beautifully. The perfect outfit looks like it was made for your body.

Ruthie is the Deputy Editor at Elle.com; follow her on Instagram and Twitter @ruthiefrieds.


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  • Jul Mara

    I really truly wish I had been reading this article 2 hours ago…and also that I could zap those jeans immediately into my closet

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  • Allie Fasanella

    RUTHIE!! >>>

    ELLE.COM ! >>>

    yes i love all these looks spesh the third. i need those celine platforms in my life and those birdcage earrings are simply delicious

    v inspiring ty

  • Amelia Diamond


  • god those jeans are everything that 13-year-old self wanted to express in a poncho + denim, combined. instead I looked like a pan flute player that was lost in Limited Too

  • Nicki

    If you guys like Ruthie’s style I think you’ll like curriculumshop.com too.

  • Ruthie Friedlander


  • Love Ruthie! Her elevator selfies are hilarious and the outfits are always on point.

  • Stephanie Landry

    Contemplating the Loewe Puzzle OR the tote w the knots. Is this worth the investment for an everyday bag? Or am I better off w Saint Laurent, etc for the $. I do love the Loewes… #deepthoughts

  • Don’t shop hungry, Yes yes yes. This is a real thing.

  • Jem

    It’s funny that she talks about the importance of fit when her Ellery blazer is just too big (and not in a good way).

  • Jem

    I find it ironic that she talks about the importance of fit when her Ellery blazer is just waay to big.

  • Cassie

    No Leggings?? Get with the program, Ruthie!