Hello, Mary-Kate and Ashley!

A look back on what’s changed, and what hasn’t.


Mary-Kate and Ashley Olsen turn 30 today. It’s upsetting for two reasons:

1. It’s a poignant reminder that the Olsen’s last movie, New York Minute, was released over a decade ago.

2. At age 30, Mary-Kate and Ashley are swathed in more cashmere throws than I’ll ever know what to do with.

The Olsen evolution has been an exciting one to witness. Once the century’s poster children for rubber chokers and Blockbuster weekend rentals, they are now the emblem of cool. With two successful clothing lines under their belt and enough croc-embossed luxury goods to raise Steve Irwin from the dead, the Olsens have made the ultimate 180.

Or have they?

Mary-Kate and Ashley have always been retailers. Among the things they sold me were Malibu Style Eau de Toilette Spray, dirty blond highlights and matching denim overalls with which I had no twin to share.

I owned their Travel the World boxset before I could navigate a remote control.

In the year 2000, you were either a Mary Kate or an Ashley; both options were available at your local Walmart.

Indeed, our favorite set of twins have graduated from grandmother’s house. They’ve since traded in their spaghetti straps for bohemian-bourgeois silhouettes. Their pouts may have grown slightly more sober but nonetheless, their expressions seem to say, “We know we’re cool. But our lips are sealed.”

So hello, MK & A, you chic warriors of modest hemlines and shuffling flats. We’ll continue to watch you on your journey and loudly support you as you grow.


And even if it’s not Thursday, TBT.

Feature Image via CFDA

Perhaps the now-streamlined style of the Olsen Twins will inspire you to wear a black slip dress or acquire a pared-down uniform to call your own. Or you, know, maybe you can help us caption this Vine of the twins that NYT’s Vanessa Friedman captured. And speaking of sisterhood…

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  • HAPPY BIRTHDAY TO MY TWO BEST FRIENDS WHO DON’T KNOW I EXIST. LOVE YOU FOREVER. I hope your birthday is a can’t eat, can’t sleep, reach for the stars, over the fence, world series kind of day.

  • i looooove the outfits on slide 11 and 15. UHG

  • Sam



  • Allie Fasanella
    • Amelia Diamond

      this was my favorite olsen movie ever

      • Allie Fasanella

        same tho #soulmates

      • Allie Fasanella
        • AlexaJuno

          Used to act out this scene on the side of my house with my friend and make our mothers come sit in lawn chairs and watch it. We also made Playbills. I now work in theater.

          • Allie Fasanella

            hahhaha thats amazing i would pay to sit in a lawn chair and watch you pretend to be ashley olsen

          • AlexaJuno

            Mary Kate. Always Mary Kate.

          • Allie Fasanella

            my b

  • Allie Fasanella
  • I grew up watching these two on TV and in every single movie they released, and boy have they changed. But I’d definitely say for the better. I’ve got a lot to accomplish in 4 years to keep up with them though..

    Josh | The Kentucky Gent

  • Wow I distinctly remember buying curlers and TRYING to make my hair look like slide 3. Their movies gave me dangerously high expectations for finding love every time I travel to another country. LOVE THEM THEN & NOW.

    • Esther Levy

      I’d travel with my family and be like, wait, why are there no local hotties offering to take me into town on their motorcycles?

  • I used to wear bucket hats because of them! They were style icons in the 90’s and will be forever more.

  • Andrea Raymer

    I was such a devoted Olsen fan as a child that I named my first two goldfish after the other Olsen siblings. Thats right, naming them Mary-Kate and Ashley was too mainstream, I named my fish Elizabeth and Trent. I was such a hipster at 6 years old.

    • lucky. i got two fish that were adopted. sounds so odd to say now. they were named Barbara and George as in Bush. maybe that’s why I hate republicans. LOL JK.

  • Did anyone read their mystery books? Ugh, I was so obsessed with them in fifth grade. And Holiday in the Sun was a beautiful coming of age story I don’t wanna hear anything otherwise.

  • Elizabeth Tamkin

    I just love them so much I’m crying.

  • ヴェルサーチ通販

    Love everything you’re wearing – and I love those extra photos!

  • Happy birthday to them! My childhood and early teens were defined by watching Full House, So Little Time and most of their movies. They were my first style icons, and the only ones that I’m not ashamed to mention today! Their evolution is incredible!

  • adagio

    am i the only one who thinks theyre totally creepy … ?

  • Mabishki Castro Madrid

    Mary Kate’s Bohemian style forever! It’s her fault I embraced my wavy hair 🙂

  • Stella Marie

    Hey Guys , you know where i can find glasses like she (one of the both) is wearing in picture 16 ? I try so hard to find some of these !