You guys wanna get friendship bikinis?


Instagram has changed the way we interact with style. Before you raise your hand to tell me that we’ve already covered this topic at least 100 times, consider this angle: where it was previously considered a breach of girl code to knowingly copy another cat, it is now acceptable and rampantly accessible.

In fact, it’s become so commonplace to tag your credits or jump to the immediate assist of she who asks, “Where did you get that skirt?” that it’s a breach of WOMAN code — the female oath legitimized — to keep sartorial secrets to yourself.

Perhaps the greatest proof of this is when it comes to the world of swimsuits.

To Insta-inquire-then-copy someone’s swimsuit is to copy an entire outfit. If you and Becky G show up to the same shower in matching bandeaus and bottoms, you’re both wearing the same thing. Never mind your shoes or hat; when it comes to swim, it’s that which covers your boobs-n-butt that matters.

Yet we social media swim voyeurs have developed a sort of sisterhood; a mutual understanding to the tune of: I’ll share mine if you share yours. Ain’t no shame in the game of claiming that you found out about Made by Dawn via a surfer you follow so long as you pass on the good word in your Instagram.

Found a Solid and Striped suit courtesy of Taylor Swift? Something scalloped by Marysia via your cool cousin? What about Lisa Marie Fernandez by way of Leandra Frito-bean Medine? Soulja girl, tell ’em. Your friends are listening.

You remember Kiini, right? The two-piecer that took the world by neon knit elastic storm? It proliferated because A) Kiinis are pretty and B) one girl posted her Kiini, another saw it, liked it, bought it, wore it, posted it, and the cycle continued. Women Code.

I guess it’s kind of like The Ring. Which is kind of how this whole Internet thing works. Virility; a digital sneeze. That feeling of, I gotta share this.

And because I don’t want that girl from The Ring to come after me on vacation, let me share this:


From bottom left to right: turquoise/pink suit: Bikyni (really affordable, by the way); striped/red: Boys + Arrows; orange/navy: Kovey; tie dye: Made by Dawn; baby pink with neon crochet: Kiini; taupe two piece: Aila Blue

See? Millennials aren’t selfish at all. We’re middle children, which makes, “Hey where’d you get that?,” I guess, our version of hand-me-downs.

PS: We know not everyone is the same size. “Stay tuned” (literally) for a swimsuit shopping story with Katie Sturino (you remember her, right??) in June.

Get more Shopping ?
  • I have to admit, I was in love with one of Leandra’s beach looks and played copy-cat. https://andreazoellner.files.wordpress.com/2015/04/img_6608.jpg?w=1272

    • Kenns

      Cute swimsuit Andrea! I am all about one pieces this season!

      • Amelia Diamond

        thi sis ososoosos cute on you. who is yours by?

    • Leandra Medine


  • i was just looking up a bathing suit top my friend found on instagram todayyyyyy. YOU GUYS READIN’ MY MIND?!!

    • Amelia Diamond

      yes sorry! i have that thing harry potter has with voldemort

  • BK

    Copycat confession: I immediately went on to Nordstrom and hunted down Leandra’s sassy striped Topshop turtleneck (you know the one Leandra, you wore it underneath glorious but depressingly priced Rosie Assoulin one-shoulder top a week or two ago) the second time I saw it (the first time I think you had a jacket on so I couldn’t see the soulful contrasting sleeves that, and I swear I don’t exaggerate, actually made my eyes light up).

    • BK

      PS sorry this isn’t a swimsuit comment, I wear a plain black one-piece on my once-yearly oceanic venture so I feel distinctly ill-equipped to provide commentary on such a topic

      • Leandra Medine

        SELFIE PLS

        • BK

          Selfies sent to Man Repeller: 1
          Nudes sent to boys: 0
          YOU’RE WINNING

          Unrelated: do they still make bronze statues of particularly honorary citizens, because if yes I nominate my hairdresser for today transforming my platinum silver to auburn (pictured below) in one sitting with mimimal effort

        • BK

          PS note the Ace Bandage wrist scarf situation after recently falling out of tree, spraining wrist and proceeding to forego medical treatment and instead play the piano accompaniment for The Messiah for my friend Phyllis’ singing recital because she’s 94 and I couldn’t let her down