Happy Earth Day, fellow dwellers! In celebration of today’s 45th anniversary, we’re sharing sustainability tips from some of the fashion, music and health industry’s eco-conscious influencers.
Elana Rosenblatt, The Reformation
“98% of clothing bought in the US is imported, causing up to five pounds of CO2 per garment — the equivalent of driving an SUV for five miles. As much as 80% of a garment’s energy footprint happens during garment care and nearly 90% of clothing is tossed before the end of its life.”
Tip: “If you live in the US, choose US-made clothing and practice smart washing. Only wash as needed and opt for line drying. In the next few weeks, The Reformation will be introducing Ref Cycle, a clothing recycling program that aims to give life to old garments. We want to encourage reusing and recycling. Give your clothes a chance to fall in love with someone new!”
Mike Del Ponte, Soma
“Some people mistakenly think of Earth Day as the one day to be extra nice to the planet. In reality, Earth Day exists to remind us to be nice to the planet every day.”
Tip: “Try to incorporate recycling into your daily routine. Switching to a sustainable water filter is a relatively low cost and effective way of making a small change for a meaningful impact.”
Danielle DuBoise & Whitney Tingle, SAKARA Life
“It’s so important to tap into Mother Earth’s rhythms. Granted, it can be hard to do while living in the concrete jungle, but eating fresh, organic foods is definitely one way to stay in touch with her.”
Tip: “Go barefoot! There’s a grounding effect that happens when you do, and it’s super reenergizing. We grew up near red rocks and vortexes, so the importance of tuning in with nature is not lost on us.”
Vanessa Bley, Musician, Twin Danger
“Fashion is the third most polluting industry in the world, and the second largest consumer of fresh water. Being conscious about where you shop is more important than ever. Consider buying vintage or second-hand; it’s zero waste and proves to be very cost efficient, plus you’ll find some serious gems.”
Tip: “When in Brooklyn, I tend to shop at Beacon’s Closet. I also love organizing clothing swaps with friends. Sustainable style sites and shops like Modavanti, The Reformation, and Campos Bags are all great resources for where and how to shop eco-consciously.
I used to wander in and out of mass market ‘trendy’ stores with cheap quality clothes and always felt tired and disappointed afterwards. They never fit quite right and basically disintegrated after a few washes. It’s amazing how shopping second-hand and from conscious, sustainable brands not only offers you a unique style, but invites you into a community that cares deeply about our planet and future. To me, there’s nothing more stylish than that.”
Clare Vivier, Clare V.
“We try to be generally thoughtful people at CV, which means we need to think of the consequences of our actions, especially as we continue to grow as a company. Our office is certified Green by the City of Los Angeles — we had to have a city official come out and see that among other things, we recycle, use the appropriate light bulbs and cleaning materials. As a policy, we always try and use all parts of the hides of leather to minimize our waste.”
Tip: “Look out for clothing and accessories that are created domestically. The fact that we produce everything in LA is very important to us as it lowers our carbon footprint considerably.”
Flo Morrissey, Musician
“Staying away from mass produced items is both eco-friendly and friendly towards your purse. To have a couple of items that are specially made so that you know where they come from is, in my opinion, better than having the same t-shirt as everyone else.”
Tip: “Opt for sustainable and long lasting pieces that mean something. Ruffle though your mother, father, sister, or brother’s old wardrobe. You never know what you might find!”
Rachel Kibbe, Founder of HELPSY
“If it seems too good to be true, it most probably is. If a pair of jeans cost $10, someone in the supply chain is being abused. We need to stop priding ourselves on getting the most items for the least amount of money. If we knew the atrocities going into getting those prices so low, we’d want nothing to do with them.
On HELPSY, I’ve developed a metric system which includes 13 different ethical qualities. Everything we sell falls under at least four of those qualities. I know ethical shopping can be very personal — some people are more concerned with animal rights than they are with environmental preservation. Out of respect for those differences, I make these facts transparent and searchable by ethical category.”
Tip: “75% of energy used in the life of a garment is how you care for it. So washing less and air drying is huge. If you wore your garments for just nine months longer, you’d save 20-30% more energy! When you’re shopping, look for brands who go out of their way to tell you how and where their products were made. If they don’t, chances are it’s because they’re hiding something.”
Morgan Bogle, Freedom of Animals
“Being more sustainably minded in the fashion world is easier than you think.”
Tip: “Look for items that are made in the USA, items that contain organic cotton and/or recycled cotton and environmentally friendly materials like low chemical, post-consumer polyurethane with vegetable based dyes, or even tinsel and bamboo (sustainable fibers).
Also, seeking out companies that are partnered with earth friendly organizations is a good way to give back! We donate to wildlife conservation, for example, and Amour Vert plants a tree when you purchase from them.”
Now it’s your turn: what are your Earth (Every)Day tips?
Image via Glamour Magazine.