When Did It Become So Cool to be Healthy?

I love your green juice, who makes it?


A few nevers: I never thought I’d make a health food smoothie.

I never thought I’d want to drink a health food smoothie.

I never thought I’d give up dairy products in the name of substitute milks or that raisins — “nature’s candy” — could become my “sugar splurge.”

I never thought I’d say “sugar splurge.”

And yet, it is 9:30AM on a Sunday morning and I am cutting bananas into small pieces with my fingers. I will throw them into a blender when I am finished, where they will meet a cup of almond milk, two spoonfuls of chia, a date (another one of nature’s candies) and just enough matcha powder to trick myself into thinking this is a super-green super-smoothie. Once “liquified,” as my Kitchen-Aid blender so aptly titles the act of mixing a combination of solid and already-liquid ingredients, I will pour my impostor smoothie into two mason jars. Then I will serve one mason jar to a man who has convinced me to call him my “husband.”

He might ask, “Spirulina?”

To which I will respond, “No! It’s a green tea concentrate called matcha — much healthier alternative to traditional caffeine; when coupled with chia, it will give us so much energy!”

We might reflect on the events of the previous evening: a macrobiotic “sushi” dinner followed by a Broadway show (I don’t want to talk about it, okay? We are doing this new “culture night” thing once a week and it was his week to pick the cultural activity) but only for a few minutes before we are both so taken by our aqua-breakfast, we almost forget we are late for a fitness class.

To provide context, let me take you back to this time last year. It’s a Sunday morning in mid-September during the period that gaps New York Fashion Week and Paris Fashion Week. Spirulina man and I have just woken up. The night before, we potentially had dinner at a mainstay of this city in a centriole that has been dubbed the mecca of good — not to be confused with healthy — nourishment. I suspect I ate a pasta, though it is possible that if we were at Rubirosa, it was actually a pizza — and there is a 0% chance I didn’t consume at least 2-3 glasses of wine before going somewhere, anywhere to further imbibe. On this particular Sunday, I am craving pancakes. So is the man to my right. So, what do we do? We put on our jackets (which, mind you, we don’t need, but seem to serve as a signifier this time of year that summer has made room for the dawn of a new, presumably healthier, beginning) and head out.

Once we walk about a block and a half we find solace at a haven that doesn’t have pancakes but does have waffles, a totem of joie de vivre, and thus breakfast is served.

Presumably healthier? LOL.

So what has happened in the previous year? I’d like to believe that I’ve matured and as a result have taken health into my own hands for the purpose of maximum personal performance, growth and longevity. But every so often, when no one is looking, I march toward my death, to 16 Handles, for a cup of hyper-processed, completely artificial salted caramel and graham cracker “yogurt” covered in caramel turtles and cookie dough bites and sometimes rainbow sprinkles when I fear my cup doesn’t contain enough color. That I could eat what will indubitably kill me if I continue on this trajectory seems not to bode well in the favor of my newly healthy lifestyle. So the facade — the smoothies, the raisins, the casual name dropping of veganism must be attributed to another phenomenon.

Instagram? Maybe accounts with names like “gethealthynow” and “superchiawarrior” (hypothetical) have forced me to join a collective — a new movement permeating our society and bringing us one step closer to a lifestyle favored by some large pockets on the West Coast.

Accessibility? That I can’t walk four blocks without counting more Juice Presses and Organic Avenues than I can McDonald’s or Starbucks seems to connote a huge cultural shift in the Bloombergian direction of health-for-the-people.

Or maybe, put simply, we are a city of extremists. A populace so imbued with doing it bigger, better and louder than everyone else that, like toddlers being disciplined, we have actually been tricked into doing “the right thing” for ourselves. Sometimes I wonder if what drives a New Yorker to change is just an extremist mentality that is dressed up as a conflict and the subsequent solution. If that’s true, how are we to expect long term results? If it’s not, what the hell has made being healthy so damn cool?

Psst! While you’re drinking a smoothie and jumping rope, don’t forget that meditation is a must to get your healthy shit together.

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  • Great piece, Leandra. Just have to put it out there: so cute that you and your PIS are doing culture night. That’s like, adorable. And enriching!

    Another thing. I find it so funny that this whole health food craze is “trendy,” especially given that I feel it’s just been part of the ethos of my home region for as long as I can remember, most certainly preceding my birth.

    So, to go back to your suggestion on regional differences — i.e. your statement about NY wanting to do it bigger, better — my suggestion is that perhaps these regional differences are made up not just by face-value eating habits but by different motivations for these eating habits. I know in Berkeley, where I was born and raised for a good portion of my life thus far, the motivations seemed to a little bit less about health and more about connecting to the earth. Essentially the notion that I perceived was that if we ingest things that are naturally of this land, in their purest forms, then we are spiritually closer to the land we live on. Much closer by association if you were to ingest a handful of kale than a Mickey-D’s burger.

    In many ways, though, the motivations I have mentioned above may be disappearing slowly as the Granola-types that once held these principles are getting old, and a new class of heath food enthusiasts bring their own, perceivably more streamlined motivations as to why to go healthy. I suspect it has more to do with weight than health.

    • Random, I was inclined to use micky d, too!!!! I hadn’t even read your post till now. Weird. Great post btw, as always. Health motives are definitely not to be closer to the land in the modern craze. Although it should be, we should all know much more than we do about the earth and what it gives us.

      • Thanks, Josie! And I agree. Protecting Mama Earth is like the best thing we can do for ourselves. Isn’t that what our selfish society wants, anyhow?

    • Caity

      Weight > health. I completely agree.

  • Anna

    Well, I can only say I wish we had at least some Juice Presses and Organic Avenues where I live …

  • Maria Barbosa

    It was about time we started to look up for our health, and looking up at what we are really putting into our bodies, with all this cancer and other terrible things being more and more common, and i mean heatlyyfor real, not as in “Oh yeah i had yogurth and granola, so healthy”, also, as women, i think we are all just accepting and embracing that is more efficient to eat better and take care of ourselfs than spend fortunes of money on expensive skin care products that, let’s face it, don’t deliver the amazing glowy skin we desire, BUT, drinking that rich green smoothie regulary and drinking water does the trick, so i think we are kind of getting the lesson here: invest more on carrots, apples and bananas, you wont need those La Mer products that much anymore.

    P.S.: I do apologize for my english, typos, etc!

    • Yes. An even beyond the creams and the green juices is the health effects of things like pollution. I feel like these are rarely talked about, seeing that it’s treated as such an external factor, but it really is something to keep in mind. Increased ozone exposure can lead to respiratory illnesses and premature mortality, among an array of other less-than-desirable afflictions.

    • anonymous

      Im just curious, but what do you mean by “healthy for real”. Why is yogurt and granola not considered healthy?

      • Yogurt usually contains a lot of added refined sugars. Most people have their yogurt in the morning, which would be the worst time to have sugar enter your system. Just make sure to read the labels. I still buy yogurt, but I see it more as a sweet snack rather than a healthy alternative to a real meal. Same with a granola and fiber bars—it’s basically like eating candy. Although, pairing sugar with fiber is a lot better than eating sugar alone. Fruits are safe even though they’re sweet (because they’re full of fiber). Also why it’s better to eat your fruits or blend them as smoothies as opposed to juicing them. Juicing takes out all fiber and leaves you with a sugary drink, basically predigested and ready to enter the system with ease. Beware of store bought green juices as well—so much sugar! Also worth noting: starch is worse than sugar. Worth noting #2: when the package says “low fat!” they’ve probably added twice the amount of sugar as the original version, because food that tastes like cardboard doesn’t sell. Worth Noting #3: If you eat a tablespoon of fat 10-20 min before you consume sugar, it’ll send a message to your stomach valve to slightly constrict as well as alert your digestive system to “slow down”. That way you can avoid the surge of glucose to the bloodstream and stay fuller, longer.

  • CarlotaLMorais

    What a great article Leandra!! I think you got it just right.
    For me food has always been about pleasure, I love to cook and I love to eat! I eat huge plates of pasta, tone of coffee, I adore bread and all that jazz. I can go a month without eating fruit!! But then, it hits me, the “get healthy fever”, I eat a piece of fruit a day, have fish and greens for dinner, drink green tea and go to the gym more often. But the thing is, it only lasts a week or 2 tops.
    I’m all about changing but I believe it has to be a process. Small changes. Drink green tea with a buttery croissant, have a pasta for lunch, fruit for a snack and greens for dinner. Easy baby steps that actually work for your everyday routine and don’t make you go wild because you haven’t had chocolate or red meat for 2 weeks!
    Keep up your health journey and allow yourself that amazing cup of yogurt something caramel something something every now and then!

  • I could use about 47 health food smoothies right now

  • I am actually a bit annoyed by this. Everything is full of people drinking those vegan-[insert-strange-fruit/vegetable/herb/whatever-thing-of-which-somebody-said-it-was-the-next-big-that’ll-make-you-live-20-years-longer]-smoothies and on the other side the ‘rebels’ who do the same but also eat high-class burgers at some hip place once a week and go totally nuts about cheating on their diet. Where’s the boring ‘middle-food’ I eat? And why is it so important to hang around at the gym all the time? You’ll probably live longer, but isn’t that just the time you spent doing push-ups? I might be too uncool to get this…

    Lisa – AT LEAST BLOG

  • Charlotte Fassler

    I agree in that New York is a city that attracts extremists and the fact that everything is so geographically concentrated only adds to us being more aware when it feels like there is something, hyperbolically speaking, that EVERYONE is engaging in (the prevalence of social media also aids this).
    I also think health is an addicting topic of conversation, especially when one is first making the shift to a healthier lifestyle. The same filters into fitness, i.e. a friend goes to Soul Cycle for the first time and truly cannot shut up about it. When people are doing things that are beneficial to them, they want the positive affirmation from others to motivate them, which also feeds into why people want to post their health and fitness endeavors to instagram. I think it is sort of a self-fulfilling prophecy to a degree.

    • Well-put, Charlotte. I think you’re totally right. Positive reinforcement is certainly necessary, especially when we’re personally unable to detect any changes in form/health/whatever.

    • I agree. Not everyone can be like Jessica, so we need our “you go girls” to come from our instagram friends.


      • Charlotte Fassler

        She is my favorite.

  • lavieenliz

    I know what you mean! I find myself wanting to eat salad instead of burgers and pizza…and trail mix as a snack instead of chips!


  • Tara Jayne

    Articles like this one just serve to make me feel further alienated from ‘the big apple’. I spend a lot of time in upstate NY and you couldn’t find a juice press or organic avenue if you were dying of scurvy. Bob Evans, Texas Roadhouse, Olive Gardens prevail. And if you, in a moment of extreme weakness, decide to order biscuits and gravy for breakfast you WILL be given enough biscuits and gravy for 20 people. If you then follow up that breakfast with lunch at the steakhouse you WILL be served a cut of meat bigger than your head.

    The world you live in is one I am absent from. People don’t wear black here, they wear camo. And there are guns and bloodhounds in the back of their pickup trucks. How sad is it that the once farm-to-table lifestyle that permeated rural culture is noticeably absent?

    Where I permanently reside, in the land called Canada, we are just catching on to the ‘trendiness’ of health. I am happy that our country’s biggest food chain is starting to promote organic. I am stoked every time I overhear a couple of people talking about their vitamixes. It makes me happy to be healthy. And it makes me sad when I see the places in which some people live that limit their choices to such an extreme degree that it is (almost) impossible. End rant!

    • Meagan Stewart

      To be fair, there are pockets of west coast Canada where healthy living has been a social necessity for quite some time.

      • Tara Jayne

        yep, that’s true. I didn’t mean for it to be a commentary on all Canadian society and shouldn’t have worded it that way.

      • So true. It’s just part of the PacNorthwest ethos. I’m basing this off Portland/Seattle, but I know it extends to the peeps across the border.

  • Victoria

    Reading this while i eat my cripps pink apple that was organically grown in New Zealand…important to note that i couldn’t have my only (only) fruit smoothie due to a lack of bananas. Ah how could i forget – it is also important to say that at the beginning of this year i tried, somewhat successfully, to have two raw vegan meals a day….

    • anon

      Its great that you’re making a healthy choice with that apple, but please consider eating locally grown produce! Imagine how many miles that apple has traveled to get to you when Im sure that there are some more local options at the supermarket.

  • Haha! This is fantastic, because not just 24 hours ago I was complaining a bit on the opposite – I was recently diagnosed with Type 2 Diabetes & I’m a tall, 130lb runner at 34 years of age (so it can happen to anybody, people, if you have the right genes), and it is a PAIN IN THE ASS TO EAT OUT HEALTHILY IN NEW YORK CITY. Esp in my neighborhood (Greenpoint, holler) I can find some bougie spots that’ll serve me a salad but my most reliable to-go pickup place is the freakin’ grocery store. Everything else seems to be pizza or fried chicken. Who knew fried chicken would be so damn popular? Certainly not me.

    But I do condone a healthier array of options. Gimme all your chia, all your hugs & kisses too. (Yikes, that went off the rails)

    • dustUP

      I’m Type 1 (the type kids get, autoimune), since my adolescence and I consider honey, fruit juices and fruit smoothies pure evil. Eating out is a riddle that I haven’t manage to solve in almost two decades. Even if salads are getting better and bigger, there is no way to find a decent warm dish.

      • Oh man, I have friends who think juice is a-okay and I’m like, Shelby only dranks that juice if she’s tanking, you guys. That ish will kill me.

        • dustUP

          We are allowed some self righteousness. It’s still quite amusing to find the regular healthy not healthy enough.

  • Love this! Interesting to think about. I believe that social media and awareness has heightend my anxiety of what I’m choosing to put into my body, as well as slowing metabolism. These products are definitely much more accessible, too.

    Warm Regards,

  • Quinn Halman

    I just want to know why everyone cares so much about what other people are eating. Sure I’ve followed a link under a picture to a recipe but I can’t feel the, apparently, amazing repercussions that YOU feel. Maybe I’m being cynical because of a complicated relationship with food but the only time I want to follow people on a diet is if it’s the tequila diet

    • dustUP

      Because people think that by showing of their food or their interest in it, they are upping their worth: “look, I care about myself THIS much, therefore, I’m worth more”. What pisses me of is marketing around food industry, being healthy or not. It plays so much on vanity in the first case and so much on imaginary pleasure in the case of second.
      Basically, we have forgot how to eat properly, our basic natural skills are lost in the sea of commercials and unfulfilled promises.

  • I was thinking this exact same thing lately!


  • Eric Santiago

    Big deal. Been my lifestyle since 1980 as a California native. I moved to Chicago and tried for years to get my friends to eat healthy. Guess it took for it to become trendy.

    • It’s just in our blood, ya know?

      *cue Tupac song*

  • And I’m just eating another block of chocolate.

    But seriously, I’m all about everything in moderation. I’ve come to realise that I’ll never be the super duper crazy healthy person, ever. I have chocolate to thank for that. I very rarely drink, do not smoke and get in my 2 fruit, 5 vege daily. And I’m happy with that. My body and mind is happy with that. Oh, and did I mention that I’ll never feel bad about not being vegan/vegetarian/a non-coffee drinker?

    Needless to say, it’s not the worst fad that’s gone around town.


  • I love the picture with the avocdao instead of your head – lovely 🙂 cheers Elisabeth


  • Eating and living healthily should definitely be popular, but it is not a competition. What bothers me are people who eat junk food as some sort of rebellion. Since eating healthy is cool, getting wasted and pigging out is even more cool, bro! The number of times I have heard “I can’t wait to get messed up tonight.” Along with the stories and complaints the day after: i.e. “I was soooo drunk….” I will take the glorification of a health smoothie over how many hot dogs Brenda can eat in three minutes to prove she’s “one of the boys” any day.

    This totally includes pictures of models eating food to prove that they eat, especially when its a certain Micky D in the pic. I could go on and on, but the main point is that being healthy or being vegan is more than smoothie pics.

  • ee_by_cc

    How is it possible that we have the EXACT SAME 16 Handles build-a-yogurt? Amazing…

  • Michelle Obama’s sphere of healthy influence stretches far beyond school lunches, my friend. Once everyone saw her arms they were like “OKAY. THAT’S IT. HEALTH. NOW.”

    • I love the Obama family. I want Michelle to be my aunt.

  • Kirsten Schwalke

    So great!!!! I love this text and I’m wondering the same:o)

    xoxo Kirsten


  • Androbel

    awesome piece. love how you can make every topic funny.

    I think it’s a great idea to have a culture night!

    Xo, Belen from A Hint of Life

  • Zuma A.

    Junk food should have never existed. People let themselves to be tricked into eating junk and took it to a whole other level. For a long time I was called “arrogant” for not taking my kids to McDonald’s. Giant medical bills did not help to replace the “arrogant” with “cool”, but the strong over the top movement of must-eat-healthy-to-be-accepted made quite a difference. Whatever works! Great piece, Leandra!

    • Leandra Medine

      See, I think your first point also feeds that point that we’re a city (maybe it’s country) of extremists. We have to go all in, all the time.

      • Zuma A.

        Agh! Humans! Maybe after two opposite extremes we will find our happy medium… and yet, maybe not…

      • Liz

        The thing is: this trend is not only taking place in New York or America. Me and my friends, speaking for all the Dutchies, we are all in on the quinoa-bandwagon for almost 2 years now. We experience the exact same developments. I think you have to see this trend as a bigger cultural response to the world around us, filled with mass consumer goods etc. It’s a shift from quantity to quality.

  • Caity

    I think the fact that you are drinking your juices out of a mason jar shows the influence of “the trend” :p

    And call me cynical but I feel this trend has started as a socially acceptable way to be obsessed with thin, and then taken off due to god knows what; instagram, competitiveness, marketing??

    • ihavenobones

      I absolutely think the juice craze does come from a place of orthorexia. The overuse of the word “detox” associated with it is proof enough. (Your internal organs are made to “detox” you; juice is not the solution. Like what does “detox” even MEAN in this context??)

      I’m not above a good green juice, though, especially since I’m hella anemic.

    • Samantha Kingston

      The amount of drinking glasses I have broken: > 20
      The amount of mason jars I have broken: 1, and it was chipped, not broken.
      I now drink from mason jars, lol.

  • Emily

    Do you have a rec on matcha?

    • Leandra Medine

      i rly like panatea (am also biased bc its my friends company)

  • Shelby Soke

    I agree, green juice seems to have replaced the “it” accessory of yesteryear. I also notice from my uber trendy friends/people I stalk on Instagram that there’s a too-cool-for-school attitude towards very healthy lifestyles that’s also gaining momentum. Think Cara Delevingne-ish girls posing with Big Macs/Pizza captioning their photos with Drake lyrics.

  • Outfix

    you’re a genius. Hitting the nail on its head of why the eff I crave goji berries 9 times a day.

  • Sarah

    Back in May I asked for Kale (Gruenkohl in German) at the Farmers’
    Market only to be told that I’d have to wait until Fall/Winter as that
    is the only time it’s sold in Germany. I was astounded and somewhat
    saddened ’cause that meant I couldn’t hop on the green smoothie bandwagon.
    I told the elderly salesman: “But in the US everyone has it everyday”!
    He chuckled and said: “In the US people would also put up Christmas
    trees in summer if it were in fashion”. So yes, healthy is cool and the
    healthy lifestyle may even be radicalised and over-hyped in places like NYC, but I
    guess there are worse things that could be in fashion… like Christmas
    trees in summer…

    • Sarah

      Oh shoot! Sorry for the odd format of my comment. Maybe it is because I wrote it out in my email and copy pasted it from there… sorry!

    • Sophia

      I’ve had the same problem in Germany. I can get frozen kale the the supermarket all year round, but apparently kale is a seasonal vegetable and should only be harvested after at least one night of ground frost, and is therefore available fall / winter. Makes me wonder how the americans do it. Spinach has similar nutritional value though and its available fresh year round.

      • Sarah

        Thanks for the frozen kale tip! I guess the demand for fresh Kale in the US is being met by imported Kale from somewhere where it’s frosty all year round, although I’m not sure a place like that exists. I guess the salesman I spoke to at the farmers’ market had a point – we go above and beyond to fulfill our (trendy) needs, even if it is unnatural or unrealistic to do so. On the other hand, maybe a more healthy, organic lifestyle is the first step to raise awareness for a more sustainable and “green” lifestyle. Maybe climate activism and environmentally conscious living will be en vogue too, soon? I sure hope so. And the climate rallies around the globe this past weekend hopefully contributed to this.

  • I like to exercise but I also REALLY like to eat things covered in chocolate (and there is NOTHING healthy that tastes like potato chips, so that’s a problem).

  • Caitlin

    It’s not just New York, I have noticed this healthy trend in Australia too. I

  • Alex

    Every movement has a countermovement. Fastfood chains exploided about the end of 90s/ beginning of 2000s; so it was just a matter of time until organic food became popular and ‘normal’.

  • Wow, such a good read and I absolutely agree with you. I watched a cooking Video from Everyday Food by Shira Bocar yesterday. It is an eat clean cooking video. The dish was quinoa and chicken with aspargus and peas. I directly ordered quinoa on Amazon, as I don’t have any at home and can’t wait to make this as soon as possible. You are absolutely right and people just go with the flow somehow. Everyone is talking about seeds, green smoothies and low carb food as if it was a cupcake or an eclair. And as everyone is doing it and feeling cool and healthy holding a green smoothie with a straw in their hand instead of a vanilla latte from Starbucks, the trend is getting bigger and it actually is a good one for everybody.


    Healthy food’s a good idea, & good ideas are nice to have. Gotta go, my pizza’s just arrived.

  • Milica Zivkovic

    Same story. Trend or fact? It is working and the results are amazing. Happy I changed!

  • Katherine

    read this as I was picking chia seeds out of my teeth

  • Mamabear83

    I think social media has a lot to do with crunchy types being able to back up and substantiate the fact that big food is basically terrible in the US. We have seen what slaughterhouses look like in Facebook posts. We hear of bees dying off and toxic pollution spills in rivers, oceans, etc. We also know there is a direct link between how we eat and how our bodies feel and look. I like to think that people are finally starting to wake up and be more responsible citizens of Earth.

  • Currently Caroline

    I can never drink a green juice. The smell alone just makes my stomach curl and when I finally work up the courage to drink it, I end up spitting it out. Because of my hatred towards green juices, I decided to try out my own recipes. I made up a recipe for a fruit smoothie that has spinach and chia seeds in it and is super yummy.

    You can find the recipe on my blog:

  • Zoe

    hahaha really nice post! Thank you so much for sharing!! 🙂

  • Tracy

    Love this article, for me food has always been about the pleasure but lately I tend to pay more attention to what I eat!


  • pamb

    Just say ‘no’ to the mason jar! You can use a real glass, it’s OK! And a Tupperware for your salad!

    I just picture everyone’s great grandmothers, horrified that their great grandchildren are drinking out of a mason jar, like an hillbilly (no offense to hillbillies).

  • Sasaar

    Um, making healthy cool? I think you should all read http://wellandgood.com

  • Meg

    I love the idea of culture night!! And being healthy is awesome… until it’s 10:30 and you realize you can still get oreas covered in frozen yogurt down stairs ;).

    Check Out My Blog At:

  • aa

    Your writing is beautiful

  • Being healthy in the new year is fantastic, but it’s important that these health kicks don’t spiral out of control. Last year, mine did. It left me in a battle with food for many months. Is the “health is cool” trend just a mechanism society created so that we can lose a ton of weight and look cool doing it? Read my article, “Food Fight” for more.


    ps Leandra you are me iiiiidol oooyeahhhhhh

  • BK

    Health = trending, especially in urban environments. My mind boggles at how much cash people are willing to throw at what I always assumed was just common sense (the again I grew to maturity on a farm, where devouring one’s body weight in leafy green vegetables at every mealtime sitting and going for long bracing walks to count the newborn calves was the Done Thing)
    BUT. along with the improved knowledge about general personal wellbeing that #health is affording us comes the flipside, namely high environmental and actual costs that some of these healthy products can charge us. An example: Almonds, the bulk of which are produced in drought-ridden California, take an enormous amount of water to grow and turn into almond milk. The quantity of end product compared to the amount of water it takes to produce it is completely disproportionate and unsustainable compared to say, cow or goat milk, and with comparably worse levels of nutrition.

    #health is fine, I’m glad that focus on diet and general wellbeing has slunk into the mainstream – it makes living healthy easier and more cost-effective for all of us.

    However, there is little point in getting all frenzied up about one’s individual health if you aren’t going to feel the same way about the earth’s health too – not in a total tree-hugging, never-shower way that gets you uninvited from dinner parties, just an increased appreciation of the importance of the environment and making ecologically sustainable food choices, such as sourcing as much local produce as possibly that has been relatively sustainably and humanely produced.

  • Lucifer Alan

    Great article by my friend

  • Lucifer Alan

    This is not good, but some people may find for themselves health insurance quotes for really cheap and

    affordable health insurance .

  • But what about slutty brownies, mac and cheese burgers and @dontexpectsalads? For every action, there is an equal and opposite reaction.


  • sarah saïd

    I think a huge factor in the prodigious spread of this trend has been Instagram! People want to show how in control of their lives they are (and how cute they look in a pair of Levi’s cut-offs) which by consequence has slowly morphed us all into the dairy-free-carb-free-sugar-free image that we seek so eagerly to portray.

  • Jay

    OMG. This is a gem.

    Just read it the other day and laughed my heart out.

    Based in Berlin, the city of the „healthy vegan drugged Berghain goer“ I‘m amazed day and day again, when I see all those places that offer perfectly healthy donuts or fries and … bahhhhh

    For like 10 bucks.

    I mean.

    I love food.

    But can we please have good food. Real food.

    And that may be whatever it is.

    Cause I am not sure that my steak needs to be tofu.

    Or my pizza cauliflower.

    Or my chocolate pudding avocado.

    They are all great and I make them on the regular.


    Sometimes I want a real steak.

    And actual Ice Cream.

    Or those pan cakes.

    And side note: How does anyone feel satiated on a smoothie?! Come on?!