The September Issues

Let’s Talk About who’s buying them and why.


Oh, sure. We’re pretty fond of each other, but the truth is you all are our favorite contributors to The Man Repeller. Really! And we’ve formalized that fact with “Let’s Talk About It.” This weekly column is a forum for conversation, communication, and complete distraction from the jobs you’re supposed to be doing right now. So get involved. We promise we won’t tell your boss.

If you’re anything like us, you paused for a beat longer than usual at your neighborhood newsstand this week. But it wasn’t some previously undiscovered flavor of Trident Layers or the International Herald Tribune or that day’s Mega Millions jackpot that caught your eye. Instead, you momentarily forgot about your morning commute because you realized something big had happened. Friends, Romans, countrymen, it’s true. The September issues have arrived. And on behalf of all of us, may I just say: Hooray!

After what feels like months of industry buzz, the annual tomes are upon us. There’s Jennifer Aniston grinning for Glamour and Nina Dobrev crouching atop Cosmopolitan. Elle snapped a smoking Kate Upton, Esquire nabbed Kate Moss, and—surprise, surprise—a pair of socialites landed Town & Country. But now that their highly burnished covers have been revealed, one essential question remains. Are any of us actually going to buy them?

According to Tuesday’s New York Times, probably not. The Gray Lady reports that magazines have “continued to struggle with sales of subscriptions and newsstand copies in the first half of 2013.” Glamour’s circulation is down 28.8%. Cosmo is posting a drop of 24% since this time last year. And even the publication credited with popularizing the very concept of the “September Issue” is not immune. Vogue’s sales have declined 10.4 percent. Shocked? Yeah. We weren’t either.  After all, that print media is headed for its eventual demise is hardly breaking news.

But while it evidently circles the drain, here’s what we know. Sob-inducing figures notwithstanding, some of us do buy magazines. In fact, a few of us—ahem, Leandra, ahem—stockpile them. What’s more? I’d be willing to bet a whole slew of you do too.

Given that, here’s what I want to know: what compels you to pick up a copy of the besieged monthly magazine? Is it a particularly twinkly-eyed cover star? A fashion-heavy photo essay? A feature story you want to read in ink? Were you as curious as I was to see what Eva Chen would do at Lucky? (Spoiler alert: she’s worked her universally lauded magic. It’s addictive.) And was there a title you just couldn’t resist taking home this September?

In other words: what does Anna have to do to get your goddamn attention?!

Personally, I think sticking Jennifer Lawrence on Vogue’s September 2013 cover is a good place to start, but we’re not here to listen to what I have to say, now are we?

So. Let’s talk about it.

Written by Mattie Kahn

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  • Leandra Medine

    The first thing that struck a chord with me, personally, is that even in spite of the statistics brought forward, it seems like advertisers are not concerned at all with dropping numbers. This September will be no exception to the Vogue “biggest issue ever” rule, (frankly, it’s my favorite time of year,) which means that they’ve signed on just as many if not more advertisers. The big question isn’t in why–I think we know why–but rather in clout value.

    Maybe paper doesn’t beat rock and eyeballs aren’t as important as reputation.

  • Leigh Ann Fisher

    Yes!! The only one I could consider picking up would be Jennifer Lawrence’s because she seems normal. Now… give her a couple of years in the industry and she may tweek out but for now… she is cool. I’m not sick of seeing her. Other than that, I’m hooked on food mags right now. At least I can eat that.

    • Mattie Kahn

      Actually, I’m totally obsessed with this topic! I’m an admitted food fanatic, but as far as I’m concerned niche food magazines are the most compelling print publications around these days. Lucky Peach? Cherry Bombe? I can’t get enough of them. They feel innovative and creative and exciting in a way that fashion mags often don’t. I wonder what’s in their DNA. . . and whether a major fashion glossy (as opposed to an indie title like Garage or The Gentlewoman) could copy it.

  • My mother gifted me with my first magazine subscriptions when I was 15 (Vogue and Seventeen…interesting combo btw). 16 years later I am still picking up magazine’s every month when I am at the check out at the grocery store. Do I read them? Not really… I have about twenty at the moment sitting collecting dust. I have come to the realization that my magazine purchasing habit is simply one I haven’t been able to kick since adolescence. I love taking them home and knowing that I just picked up the most recent glossy, its all about the nostalgia for me. Reading Vogue by the pool on a family vaca, or in my backyard with my mother on summer break, “splurging” on British Vogue with my roommate in law school. I lived a lot of great moments with a magazine tucked under my arm, and I’m not ready to give that up, even if I have already read the publication via my IPad online subscription.

    • Maria

      I read the same combo!! I would say it was a fantastic one at that age.. True fashion plus the teen spin. It has thought me so much. I’m not sure how old are you and how was your seventeen days. In my hay day…around the 90’s it was great! I feel exactly as you do…. Every word… Maybe it is that magical combo? Now is only iPad subscriptions. I moved too many times and while i still have my old collection i don’t add to it any more. Although i pick some issues here and there in super market lines…

  • Jessica

    I used to love buying magazines, but for some reason, I just couldn’t be bothered anymore. Somehow, fashion blogs have filled that space in my life. I like the immediacy that blogs provide, as well as a more personal connection. The only time I read print magazines anymore is while waiting for my name to be called at the dentist or salon, with one exception, though. I still eagerly look forward to Vogue’s September issue every year. It’s the one annual magazine splurge I make, and I am quite excited to see it has arrived! Maybe its just the shear size of it, but somehow it seems like great value and worth the one-time purchase.

  • Royal Wang
  • Hannah

    Le sigh. Oh, Vogue Sept. issue. You beguiling temptress, you. I remember my first. Sept. issue that is. It was Teen Vogue Sept. 2007 I believe. Anne Hathaway was on the cover and the spread of her in all her, Russian meets rock princess glory, was what converted me to a religious devotee of high fashion. Not a buyer, in my impoverished state, but rather, an admirer. That is the beauty of the Sept issue, fashion magazines, or on a broader spectrum, blogs like Man Repeller. They have all made fashion more accessible, and as a result, the possibility for personal style inspiration more accessible.

    On a separate note, the fact that print is riding in it’s hurst towards it’s funeral, makes me deeply and inexplicably sad. There is nothing quite like feeling the heaviness of a Sept. issue in hand, the gloss, the perfume samples, there can be no other replacement for me. Not even the internet. If only the blogosphere and print world can happily co-exist. Excuse me, it is time to send a prayer to Chanel.

  • MZHK

    We are inundated with information, and blogs such as Man Repeller are a great source for providing a quick fix on what’s happening in the fashion world. Picking up a magazine feels like too strong of a time commitment.

  • shelley

    I subscribe to tons of magazines! People say I’m old fashioned but I like to actually turn physical pages. I subscribe to Vogue, Glamour, Self, Lucky, Elle, Marie Claire, Allure, and Bazaar. If I end up actually buying a magazine that I’m not subscribed to it’s generally house or wedding related or there is a celebrity on the cover that I find to be a good read. I actually hate Jennifer Lawrence. I’m completely over her “ohh me?! I am a man’s dream – I eat garbage and never wear pants!” act

    • kerry

      I’m with you. I LOVE magazines. I’ve tried to move to the ipad to read, but it’s just not the same. I love flipping the pages, ripping things out that i like, etc. Now I have my laptop close to search further, but nothing like a new glossy in hand.

  • Johanna Moroch

    I still enjoy buying and looking at print. In fashion press, the fantasy, design, distortion or abstraction of the body fascinate me. I love it when fashion images rework themes and archetypes.

  • j7a27h

    I buy magazines every month like they’re the September issue (including at least five international titles and pretty much every single women’s fashion mag out of the US, I have a problem) so I might be biased when I say that there’s an unexplainable excitement print magazines bring that the internet just can’t. Yes, I can see a photo shoot online before it comes out (how they get those, I’ll never know) but where is the joy of ripping that editorial from the binding and pinning it to my wall? Yes, imagine that, using a physical pin instead of just the visual/social media site!

    With that said, I will be camping outside the nearest drug store to see Jennifer Lawrence in all her Vogue glory. To be honest, I don’t know that I would be so eager if it was another mag. I think we’ve come to expect certain magazines to take actresses and celebrities out of their comfort zones and really surprise us. For me, Vogue will transform Jennifer Lawrence (fingers crossed) whereas I see most magazines–you can probably guess which ones–putting her in full runway looks in a studio and calling it “Jennifer Lawrence wears the best of this season’s collections.” I want to be wow-ed with a celebrity editorial! They’re actresses for a reason, make them put on a show! I know sometimes this isn’t necessary, but for September keep the “full runway looks” for models. That’s what makes me run for certain titles over others, but I always feel like a bad mother when I leave some mags un-bought.

  • Funny… I’m sitting here on my lunch break with a copy of Glamour in my lap–given to me by a coworker who picked it up at a newsstand, forgetting that there’d be a copy waiting for her in her mailbox when she gets home–and I’m way more interested in all that my iPhone has to offer. I spent barely 3 minutes paging through it before Instagram likes, Facebook notifications, and my blogroll won my attention.

    Thanks for the well timed food for thought.

  • the|avantguardian

    I don’t know. I used to collect every single magazine I bought. At first I thought it would be nice to have a collection one day of all the Elles and Vogues etc. That maybe I’d want to look back on it one day. When I realized all they were doing was collect dust, I decided I could get creative with it. I cut up the nice articles and photo shoots and I would make a collage out of them. Then my university years came and I started losing interest in magazines. And now, I only flip through them for inspiration and only occasionally buy one. Magazines should make a move to e-zines quickly or they’ll realize they’re finished one day. It is undeniably certain it’s going to happen. The only question is when.

  • Stephanie Shaines

    I have a lifelong fondness for fashion magazines dating back to the early 1970’s. I would stockpile them for years until my mother insisted by the time that I graduated from college they would need to find a new home. I could write at great length about my thoughts on this subject. For years I would faithfully either subscribe annually to American Girl, Glamour, Elle, Vogue and W. My Mom would get Town & Country. I would frequent the public library for a glimpse at mags I didn’t get in the mail like, Bazaar, Cosmo and especially foreign fashion mags if I was lucky enough to find them. I grew up appreciating the art and photography that went into those photos and the feeling that it gave me. Even the ads would give me inspiration and express that very feeling they wanted us to get from the style they were marketing. I would comb the fine print wanting to know, what designer created the clothing, jewelry accessories, who did the hair and makeup, what did they use and how much did everything cost. Not much has changed to be honest regarding seasonal style, color palettes, what’s acceptable in the office, out to dinner, on a weekend or anywhere else for that matter. These details get recycled constantly. For me the real enjoyment comes from those that do it so well, with such style, quality and true art that impress me the most. Its the story in photos that catch my attention and can turn a simple item into the most wanted item of the moment. I will always be fascinated with certain models who are able to project a unique persona and that you know have an intricate knowledge of fashion and appreciate the work that goes into the best of it. These days it takes a lot more to get my attention to pick up a magazine. I agree the Sept. issue can set you up with enough knowledge and info to keep you going until the following Spring. From the choices I see above, I would have to go with the Kate Moss issue, great respect for her! I like fashion, pure and simple. I don’t want to read about politics or celebs necessarily unless it directly relates to fashion. Yes I can be a purist on this topic, but really….it is a vast and endless wonderful world from Goodwill to the runway and everything in between. It defines who we are, who we want to be or don’t want to be.

  • mariah serrano

    i would be okay if i never saw another aniston cover, really.

    • Lisa Thomson

      Haha, her movies haven’t been great as of late either.

  • Julie Meowmeows

    Okay, confession time. I not only hoard magazines, I keep magazines in which something important happened in my life, such as the January 2000 Seventeen magazine (with Drew Barrymore on the cover). They live in my bedroom closet at my parents’ house and will NEVER be thrown away!

    • Mattie Kahn

      Well, now you HAVE to tell us. What happened in January 2000?

  • Noémi Badeaux

    While I do find this topic interesting, I was hoping you were going to discuss the lack of diversity in all these “September Issues”.
    I also thought that maybe you’d care to share your own thoughts and opinions (which is why we come and continue to be loyal manrepellers) about today’s New York Times article “Fashion’s Blind Spot” article:

  • Maria

    i think beyond the fact that print media continues to struggle to stay afloat, one reason I am personally deterred from purchasing magazines is because some, and I stress the word some here, continue to cycle through the same stories, the same lay outs, and the same types of imagery. If you are actually subscribed to a certain magazine or a cult follower and purchase monthly, you realize the same features are going to show up each year around the same time. I do admit that every April when the winter layers come off and the tshirts become sheerer I am going to need 4-6 pages of informative reading on new lingerie styles, but its all too expected. With this in mind, I’d much rather grab a pile of 6 magazines, park it at the B&N Starbucks, and make a morning out of reading my favorite magazines. I expect the features, I feel in the know, but I am not disappointed that I bought the same $4.99 September issue from last year that happens to be sitting on my coffee table at home.

  • Noëlly Sam

    Hmmm good Qs. First off, I’ve been addicted to collecting glossies for as long as I can remember. Before the Internet, I didn’t need a reason to buy them (who needs one anyways?), but now I must admit that the smooth and soothing feel of their slick pages against my fingers tips no longer suffice.

    As I find myself flipping through them almost mechanically… I need substance, relevance, a great article to learn a little more about the industry of fashion, something more than beautifully elaborated editorials – which I still love of course. Maybe I still buy them purely out of habit?

    The last one I purchased and truly enjoyed was BON Magazine SS13 issue, I’m still savouring it. Maybe I’m just over the whole hoopla of fashion glossies, maybe I just want more, but then again I know I won’t stop buying them anytime soon.

  • Janessa

    As a burgeoning “adult” with an apartment, and more importantly my own mailbox (!), I can think of nothing more thrilling than coming home, checking the mail, and seeing the latest issue of whichever magazine I subscribe to. Maybe I am still holding on to that same thrill from my formative years, when the Delia’s catalog or Teen Vogue, would arrive and my sister and I would fight to the death to be the first to read it. Can one honestly get the same feeling happening upon an article on the interwebs? Unless you truly scour every corner of the internet everyday, magazines still offer so many opinions and stories, that one just might not be privy to via the internet. For now, I don’t see myself giving up my subscriptions, even if it’s just for my eyeballs’ sake!

    As far as grabbing my attention, just give me something new! A photo of Kate Middleton I haven’t seen? YES or just try to solve one of my life problems a la 23 Ways to Defrizz your Hair! or 15 Ways to Stop you from Sending that Drunk Text!

  • Poe

    The first magazine I actually felt compelled to buy in over a year was the latest Time that pictured a man and a woman laying in the sand with the words, “The Childfree Life – When having it all means not having children.”
    I love fashion and beautiful things… but between my online shopping, fashion blogs, and lifestyle websites, I’ve also seen at least 10 photos of Kate Upton today and enough purses/makeup tips/designer news to satiate me.
    I want something that speaks to my world.

    • Mattie Kahn

      Interesting that you say so, because apparently Time’s newsstand numbers have enjoyed a slight bump. it’s one of the few mags that has. Do you pick it up regularly?

      • Poe

        No, I don’t usually pick up Time – I always peruse the magazine section at airports and pick up whatever seems interesting by the cover!!! I hope that magazines don’t go the way of newspapers and disappear!

  • HannahS

    The September issues mark one of my favorite times of year, thanks to the hundreds of pages of editorial, combined with NY Fashion Week. It marks the beginning of a new (fashion) year, and while magazine sales are declining, certain publications (ahem, Vogue) take celebrating the turning of this new leaf to an entirely more distinguished level. While anyone and any blogger can post about new collections and what’s obviously trending for fall, it takes a fashion publication to turn those collections into stories and art.

  • I keep buying magazines for their physicality. I hate to say it, especially as a fash-blogger myself, but, though online fashion media definitely trumps Instyle, Vogue, and the likes content-wise, you just can’t replace the feeling of flipping through them glossy pages. When the Borders bookstore in my hometown went bankrupt, a sign on the door read something like, “bathrooms no longer available. Try amazon.” Cynicism and smart-assery aside, I think whoever wrote it had the right idea: We shouldn’t be living our lives on the internet! Something intrinsic in the bookstore, in the book, in the magazine, etc. can’t be digitally reproduced.


    I’m OBSESSED with print. It seriously breaks my heart to think that one day print mags may be obsolete! But that being said, I’m desperate for more fresh faces. I was hoping, praying, and wishing that Emma Stone would be on the September cover for InStyle (and I can’t believe she still hasn’t snagged one of their covers!), but it turns out it’s Drew Barrymore. Now, I love me some Drew, but I’m most drawn to covers that take risks with their choices. Drew is a very safe choice from my perspective, and I cannot help but feel that editors sometimes cling to the familiar out of fear (after all, JLo had the September cover last year and the SAME cover just three years prior … quite the privilege!). This is why I feel Jennifer Lawrence is such a perfect choice for Vogue- she’s young, interesting, and from the “new guard”, but she’s still high up in the sartorial ranks. Just push the boundaries!

  • idk but marie claire is pretty awesome, DON’T YOU THINK??

    • Leandra Medine

      :). WE SURE DO! I owe you an e-mail.

  • Bianca

    The moments when I buy magazines are when I know I will have some time of vastly boredom awaiting for ,e in a short time (like the bus, when i know there will be traffic and i will be stuck there for mpre than an hour). lately i have stopped buying magazines becauseni think they are a bit heavy for carrying around (like vogue, that is huge and doesnt fit in the regular purses/bags). the other reason is that i have been founding their content very superficial, even its fashion we are talking about why cant we go deeper? why cant the magazines go beyond the the simple questions?

  • Ary Cantu

    I am old school, so I love magazines. And there´s some weird relationship between the September Issues and me, I collect them, so, I don´t really care who´s on the cover I just want to have them now!!! I can´t hardly wait to pick up mine!

  • Lisa Thomson

    Great post. I don’t think i’ll give up the glossy anytime soon. I still love turning pages and the ads are sometimes as good as the fashion spreads. I spend os much time on my computer that sometimes sitting in a comfy chair or in bed with a magazine and a cup of coffee is like therapy. I’ve been a Glamour girl in recent years and I think I’ll move on up to Vogue. Looking forward to the Sept. issue. But does summer have to come to an end?

  • Mara

    I hate how clunky it is to view your slideshows. I have to scroll up to view the image and back down to select a new image then back up to look at it. This has bothered me for a while.. Im sorry, I just couldn’t hold it in any longer.

  • Aubrey Green

    I’m with Carrie Bradshaw on this one.

  • Paige

    I too am a big fan of magazines. I do love reading the 6 or 7 blogs i scan everyday, but nothing can compare to a fabulous day of reading 30 lbs of September issues and dreaming about plaid.

  • ASULikeIt

    I measured a Vogue September issue next to a ream of Staples paper, Vogue is bigger this year. September means my mood boards begin, and I can only do it when I have a physical image. Pinterest doesn’t hold a candle to curating your own mood board with a glue stick, poster board, and scissors. Throw on some good music and I’m set for a week of indulgence, whether it’s a million dollar ad or a design element from the Runway Report.

  • Lilli

    i will flick through them at the stand and if i find a page that i literally have heart palpitations over ill buy it, read it 1000 times, and put it in my archive for my children…..weird i know… but i always wish my mum kept hers!

    • Mattie Kahn

      I wish my mom had too!

  • Michaela Waldmann

    Magazine hoarding is a serious passion of mine. Even though I love following fashion blogs and other online media channels, there’s nothing quite like sitting down and flipping through the pages of your favourite fashion magazine (then storing it away for future reference). And it usually always comes down to the cover image when deciding which magazine to take home with me… Whether it be edgy, elegant, bursting with colour or clean & simple, I just can’t go past a beautifully styled cover.

  • Bird

    Many glossy women’s lifestyle magazines are outdated in presentation and irrelevant to the way in which women conduct their lives. The fact is that “30 ways to catch a man’s attention!” or “15 rules for dressing for hot date” are not titles that determined, strong-minded women are going to dive into reading, and along with everything being available digitally, there is no reason for stories like this to ever see paper print. It’s both egotistical and silly! As a lot of readers have commented, people buy magazines out of habit and excitement for turning pages, only to be disappointed by their offerings.
    I think a true consumer and lover of fashion would look outside the realm of such edits and delve into blogs or niche magazines, as many of your readers have done (with the likes of magazines like Cherry Bombe, the Times Magazine, prints, and Self Service, for example).
    Personally, I haven’t bought even American Vogue in years. If magazines are about inspiration, I think September glossies have lost their touch.

  • Magan Biggs

    Vogue has been a monthly staple in my mailbox since I was a junior in high school. There is something so concrete about having the physical magazine in your possession that really makes a space in your memory and your heart. I remember going to FIDM one summer and seeing every issue of Vogue ever printed, bound and stacked on shelf after shelf. There is something so powerful about seeing, and feeling, that much history in one place.

    While the magazine industry seems to be dwindling its production numbers, I think that there will always be people who will continue to push and pull and prod for more printed materials. It’s a wonder what technology has done for the immediacy of fashion for everyone who loves it and has to have it as soon as it’s available. For some, that is still too long of a wait.

    I sometimes can not wait for my issue to arrive, but rather than devour the entire issue all at once, I try my best to find time to sit and immerse myself in the world that is Vogue. The smells, the feel, the taste, the looks, and the memories that the magazine throws over me like a blanket. Those memories I find in each magazine have become the reason I continue to stockpile every issue I have ever owned and will ever own.

  • I haven’t picked up magazines since my subscriptions of Harper’s Bazaar and Elle ended last year. I always used to love when my subscriptions would come in, especially in my Teen Vogue years, but with the digital era, that’s obviously just taken the fun out of the whole thing. Information is now instantly and readily available. Blogs are my new magazine. It’s so unfortunate because I could imagine that the internet has given these publications so many new ways to modernize and access their audiences, but it’s defeating their magazine since they now have to generate content daily. As a graphic designer, my love of print still stands…nothing looks the same on screen as it does on paper. But now I’m into smaller publications for much fresher content. I picked up Stella magazine in London and I love it. Gentlewoman and Fantastic Man are also knockouts. I’ll buy them if I see them.

    But I’m totally guilty of picking up Glamour this month just because I’m in it. (Page 303! If you care to see 😉 Hehehe.)

  • Caitlin

    I don’t think I’ll ever stop purchasing magazines – well as long as they continue to be sold that is. That feeling of flipping through a fashion magazine, ripping out pages, circling things you love and stacking them post-use cannot be replicated over the internet. It’s not the same experience viewing articles online only to then never see them again. Magazines are a physical item you can keep for as long as you like, refer back to and then display around the house. I look forward every month (and like Leandra in particular this time of year) to see the faces of glamazons next to each other on newsstands as well as then coming home to collect my favourites in the mail.

  • Melanie

    I actually don’t pay that much attention to the covers of magazines. I generally pick an issue up from the news stand (staying true to my favorites Vogue and Harper’s) and then thumb through it for about fifteen seconds. If it appeals to me I buy it, if not it goes back on the shelf next to the sodas and bubblegums.
    & despite the lowering of magazine sales, I’m hoping I’ll be long gone before Vogue hits its final days…

  • Arlette Contreras

    I am a loyal subscriber to harpers bazaar and lucky. Sometimes I purchase a copy of marie claire, elle and ive been recently picking up allure. The reason why I keep my subscriptions loyal is because I truly enjoy the overall content these issues have, I like harpers because I feel they are more fashion forward and I love lucky because it is such a fun magazine to read! I truly like the beauty sections, the photo shoots which are more based on the clothes rather than scenery, but since the eic changed I feel they have only been promoting pricey clothes as opposed to things a lot of us could literally buy off the page-still love them regardless! I used to read cosmo…..but their focus on sex tips and how to be sexy was repetitive, boring and not substantial.

    I will say that with the trend of fashion blogs and pinterest I’ve been reading magazines less. I get emailed frequently from zines Ive mentioned and even though its a month later I usually get caught up with the previous months issue-and since I’m not a blogger (yet!) I dont feel the need to feel pressured to be up to date with each and every trend….unless its makeup…but we have the internet to fee my inner beauty junkie 🙂

  • Page_Sniffer

    The September issues are fashion bibles full of inspiration. Nothing will ever replace that smell of ink/toner and perfume sample (rare these days) or the enjoyment of leafing through the pages of a magazine. They are like a mini escape.

    I collected Vogue from the time I was about 11. Prior to that it was Smash Hits and 17. I also went through a period of Cosmo (for the horoscopes and sex advice). I am now 36 and my ex-husband took my collection 5 years ago in our divorce, it was various Vogues (British, Italian and French). He now claims to be a “Vintage Vogue” collector (Not sure that all of my collection qualifies as vintage but C’est la vie).

    So… Fast forward to this weekend just past. I had a bit of a purge. When said ex dropped my son back to me after a visit, I actually gathered about 14 issues of Vogue that I was not interested in anymore (excluding the 90th anniversary edition of Paris Vogue and my birth British Vogue December1976 – which is fantastic considering Alice in Wonderland is my favourite story ever and they had a fashion editorial styled and shot in said theme. Which is interesting because American Vogue did the same theme a few years back, which was shot by Annie Leibovitz and directed by Grace Coddington and included a multitude of designers as the characters… and breath, sorry tangent). I was also nice enough to include a few rather expensive runway editions from last year… I sauntered down to his car with my arms full and said… “I have Vogues… Any takers?” Naturally there was a squeal of delight from inside the car and a shrill MEEEE!

    Yes… Not only another magazine lover but a straight male Vogue collector no less… (Although I do question his “straightness sometimes”)

    Will I continue to give my ex my cast off’s? Yes.
    Do I love the smell and feel of the pages? Yes.
    Will I continue to buy? Yes.

    A magazine is a luxury, its that little gift you give to yourself once a month to feel in-the-loop, a little sophisticated and a bit grown up (yes I know I am 36 and Vogue/Vanity Fair still makes me feel grown up, especially when read with wine, by the fire at night or on the balcony with coffee at breakfast). If anyone is into trying something new then buy Bullet. A very sexy, well written, well interviewed, well laid out and superbly shot magazine.

    A little more than 10 cents worth of an opinion – BLUSH!

    • TheNextAnna

      I can’t believe he took your Vogue’s! Wow

    • Kim P.

      I know this would probably never happen, but can we get some more everyday faces on the cover? Not to say models or actresses are’t everyday people, but typically they’re in the limelight and are constantly seen. I am kinda over seeing models…then all the actresses taking over for models… I wanna see fashion merge with various aspects of our lives a bit more. I’m not saying be the magazine version of the NY Times, it’s still a fashion mag after all, but a bit more diversity, in ALL aspects, please.

  • Taamra Segal

    I personally love the September Issues , something about the thickness feels like you’re getting so much more than the average monthly version of that very same mag. Its almost like buying a book, but funner. ha! Also, the movie did glamorise this particular month’s issue , thanks Anna Wintour. Having said that, if Im not a fan of a magazine on a normal month, e.g Glamour (I find it too frivolous) Im still not going to buy it come September.

  • maxim leone

    I’ve been a huge buyer of magazines over the years but lately, I have found myself flipping trough the pages not really taking the time nor getting distracted as I used to be. And I haven’t even changed the printed versions in with the digital ones. I just find it hard to find a magazine these days who actually appeals to me… It feels pretty much like they’re all the same.
    Instead, I’ve been picking up on Self Service, Acne paper, CR Fashion Book, Purple and some other .. It’s more expensive but I feel like I get more for my money : those editions are closer to a coffee table book than a “normal” magazine. I love taking them down from the shelf and reading them from cover to cover for the tenth time.
    But it’s great reading your blog. 🙂 It’s actually part of my morning routine now !
    xx Maxim

  • The Provoker

    The september issue is defo the one to collect, it’s soooo nice! and such good content that sorta sets the year’s fashy tone. Btw I just uploaded my new outfit post with my take on the classic white tee blue jeans with an added ‘twist’ of plexi sandals and sheer shirts, while including a GIF of me doing some awkward dance moves! lol. Tell me if you’re provoked! <3

    xx The Provoker

  • pemora

    gosh, i LOVE magazines. i have subscriptions to harpers bazaar, lucky, elle and glamour (although, i think the glamour one is from another magazine that folded?). of these, i prefer lucky b/c i feel that it is closer to being a ‘lifestyle’ theme than straight fashion. and i think i would like to see more mags head in that direction — show some home decor, a couple of chic + easy recipes, health articles and, of course, fashion.

    for those magazines i buy off the rack, i look for compelling stories and photo spreads. i am over seeing actresses on covers and would really like to see, instead, a race/size/shape diversity of models. beautiful style knows no boundaries!

  • The only September issue I try to pick up every year is Vogue’s. I don’t know why, but bringing home that brick of a magazine every August gets me in the mood for fall like nothing else. The rest of them I could take or leave, really – or download them onto my iPad whenever I feel like it…if I ever feel like it.

    I can’t wait to see what Anna did to get our attention this year!

  • hila

    I still buy magazines, even in terms of subscriptions. I think a lot of people in the fashion industry do. There’s something about being able to make a mood board with nice glossy pages, already photoshopped for you. But also, what else am I to do on the long days of the summer sabbath? I’m pretty sure sabbath keepers are going to keep the dwindling paper industry alive. So 2 kinds of people still buying paper magazines: designers and jews.

  • Omar Abreu

    The problem with magazines nowadays is that everything will be available online anyways. There isn’t anything that is exclusive to magazines anymore. I would much rather wait a couple of days for the article to be published online, than buy the magazine the day it came out. UNLESS, there is a great article or story that can only be found in the magazine. But, knowing the wonderful world of the internet, and all who inhabit it, I highly doubt anything that’s in a magazine, would stay in a magazine.

    PS: The accuracy in the italic opening is unsettling.

  • I only buy magazines if an actress or actor I love is on the cover…which leads me inside to read what they have to say. I will also admit that list of actor/actress that I would read about is very small: George Clooney, Matt Damon, Brad Pitt, Angie Jolie (b/c she and I are tight like that), Jada P. Smith, Will Smith, Barack Obama, Hillary Clinton, Tina Fey and Michelle Obama. That’s about it. In my youth (junior and senior of high school through freshman year of college) I stock piled Allure. I have since tossed them all except the ones with articles I really care about. I feel in love with Angie Jolie in one magazine. I will say I often itch to buy magazines but I just don’t really….well, I do buy The Economist, and Foreign Policy.

  • Anna S.

    The allure of vogue is something I still haven’t lost. Now that there’s been more exposure of the behind the scenes vogue the magazine itself becomes more interesting as now you can feel the creativity on a new level. I prefer the New Yorker and vogue, but other than that I hardly will even glance at another magazine.

  • Ricci Krassa

    Others come and go, but Vogue subscription is forever. If I know I need to pass idle time in a waiting room or airport I’ll pick up an InStyle at the grocery. There’s a stack of Vogues in my office and the rest get handed off to anyone and laundromats.

  • TheNextAnna

    They need to make a special edition for those of us who actually want to actually read the articles, and not have to spend an hour to only come across the editors letter..

  • Issa

    Well, I actually read print magazines in places where I can’t bring my laptop (the sauna, the pool, at a coffee shop), but what I mostly love about them are the editorials. Big, fancy, quality photos. Even though you may see some of them online, the perception is different.

    Anyway, I guess the things that still keeps them alive are the quality information about trends, fashion, beauty, events. Not the silly crap they sell about relationships or love. I still wonder who reads them 🙂

  • Zoe Kovacs

    As a student, who is pretty devoted to her school work, I find it hard to make time to relax and indulge in whatever the fashion and blogging world has to offer me. However I still find it very important to make time to do so and try very hard too. I thoroughly enjoy print magazines because it is tangible and something about that is rather relaxing and reassuring

  • Sam

    I’ve always loved the the practice of buying glossies. Whether opening the mailbox to see my Vogue or picking up Domino (RIP) at Barnes and Nobles there is a definite nostalgia in why I continue. Honestly I don’t think any of the fashion magazines are doing ANYTHING right. As their market shrinks they continue to attempt to move more and more towards “lifestyle” publications. The reality, in my humble opinion, is that the consumers still buying magazines will be the person very interested in that niche area. So instead of Vogue, Elle, and worst of all Glamour moving more towards lifestyle stories they should be moving more in the direction of independent fashion publications like Purple, CR, and 25. I say more main fashion stories, editorials, and models less stories about how to throw a dinner party in the Hamptons.

    Im much more excited these days to rip into a September CR than my Vogue.

  • Alyssaspeaks

    I love buying magazines – the idea of them, looking at the amazing styling and gorgeous photos, but I end up not reading through most of it. I just like the idea of stockpiling them…I guess.


    Jennifer Lawrence is perfect for the September issue. She is smart, beautiful and a perfect role model for girls everywhere!

    Check out my styling closet at

  • I’m a Canadian living in Copenhagen so my access to English glossies is limited. That being said every August I treat myself to the September issue of American Vogue. I make a pot of coffee and sit and devour it in one sitting. I enjoy it in a way I never used to when I had a plethora of English magazines at my fingertips.

  • shaina kamkar

    My first magazine was Nickelodeon Magazine, until I got older and got rid of them. I’m sad that they are long gone now, because it would have been so interesting to go back and read them again. When I entered my teen years I started reading Seventeen, then Marie Claire, then Self. I would often go through phases, but now I don’t subscribe to anything. Just recently, a random woman at the train station finished her September Glamour magazine and asked me if I wanted it. I noticed how the ads really took up the bulk of the magazine, rather than the actual content. I don’t know if the magazine buying decline has to do with the wave of fashion blogging and tumblr which are my main sources of inspiration, but I find myself only reading magazines when I go on a plane. Anyways, being in NYC itself, is enough inspiration to save me a few bucks. But then again, there is something quite magical about sitting on your bed, flipping through a magazine while hours pass you by.

  • Karishma Rajani

    It’s the entire package isn’t it? Pictures meet words meet design. And yes, a fashion heavy essay does help.

    Having said that, I do love blogs. And I’m quite a regular on the blogosphere, myself. But there’s nothing quite as enticing as the smell of glossy papers. Month after month.

  • I love reading magazines when I’m at the airport or sometimes when I’m just in the restroom (ahem) but other than that I’m so busy reading blogs and fashion sites that I just don’t have enough time to read magazines. RIght now I’m subscribed to 4 different magazines but I barely read them! They’re just piling up, waiting for me to open them. Now the weird part, I will still probably re-subscribe to a couple of them in hopes that dwindling down the subscriptions will help with getting through them.. Maybe it’s just the super huge pile I have that’s turning me off. 😛

  • bibi

    i don’t remember the last time i bough a magazine. even though i do have a pile of Russian Vogues back when Alyona Doletskaya was the editor-in-chief. i still look through them sometimes, just to get some inspiration. Vogue will never be the same without her.

  • Jessica Lovell

    For me it’s not really about the Celebrity. I will buy a magazine to read the interview but only if I can’t read it in Barnes & Noble. I buy magazines based on content and how much fashion they actually have in the pages. I personally like to tear magazines apart and add my favorite pieces/articles to my inspiration books.

  • heydreahey

    I feel like I might be in the minority percentage of people who are still subscribed to all these magazines. At times I do get sick of having all of this paper around (I have a collection of my favorites from over the past 8 years or so) and just wish it was an email I could trash, but I always get excited when September rolls around! There is just something about having that heavy, bulky book of ads and inspiration in hand that makes a year’s worth of (mostly) junk mail all worth it!

  • Tara style-encore

    I only buy the September Issue of Vogue so I can use it as a weapon, I mean what else do you do with a 5lb magazine?

    • Leandra Medine

      ironic book ends

  • xx

    what does Anna have to do to get your goddamn attention?!

  • Kimberly

    It is always the person on the cover that grabs my attention. Almost every fashion/beauty has the same everything for every season. The only difference is who we get an inside look on. If I am interested in their answers to the same questions that every celebrity is asked at some point in their career, then I will purchase the issue. I will also purchase a magazine if I am going to be traveling and will not have wifi. I love magazines, but I understand why they are leaving.

  • probe97

    I am totally addicted to those giant September issues of the worlds glossy fashion magazines. I love to snuggle into their sweet scented soft supple pages and adore those gorgeous double page beauty spreads which entice me to kiss the models richly painted lips. The weight of these brick issues also excite me as they rest on my lap open at a gorgeous lingerie fashion spread.