Isabel Marant x H&M

Wait, wait, wait, wait, wait. WHAT!?!?!?!?


My inbox surprises the hell out of me sometimes.

Ladies and gents, Isabel Marant is coming to an H&M near you. As the press release stated: the collection will be available and online in 250 stores worldwide on November 14th, 2013, and will feature clothing and accessories for women and teenagers, as well as Isabel Marant’s first-ever collection for men. That latter kink likely means an entirely new, different crop of holy-shit-I-have-to-have-you’s for those of the pre-exisiting brand partisans, no?

All of a sudden her subversive attempt to take the eponymous label back to its roots and appeal only to its most authentic customer with her last fall collection (see: the deluge of dark knits) makes phenomenal sense. I can only wonder what Spring might look like and hypothesize that we might never want to see another ethnic floral print again.

What do you think? We’re still processing.

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  • Dominica C

    best news of the day !

  • Zoe

    I’m still processing the news too – daydreaming of Marant booties!

  • ashleymaciejewski

    It toes that line between what exclusivity can do to make a brand more appealing and the fact that H&M has been “copying” the designer for seasons, just without her name on it. I’m on the fence…

  • Kelly

    It will be one of the few that I actually check out. Still not a big fan of the high/low collabs

  • Kurie Fitzgerald

    I like when designers make amore affordable reverberations of their clothing. However, have not been impressed by H & M collabs.

  • Angelo

    Really interested to see what she does with menswear. Not sure what the “teenagers” part really means…

  • Claudia

    Unfortunately, it won’t be coming to an H&M near you – unless you live in Europe – as for Marni only a very few select stores in the US carried the collaboration… and no online shopping… gah, I don’t want to line up in Boston again.. >.< but can't wait to see the lookbook!!!

  • Paola

    that’s the most appropriate marketing move h&m could think about

  • Lola

    Oh I don’t like this at all…You just know that it will lack quality.

  • Poppy

    Personally, coming from someone who is unable to afford any pieces from Marant’s main line collections, the news is fantastic- I adore the aesthetic of the brand and have only so far been able to dream of owning a piece of Marant, so the collaboration is music to my ears.

    As far as brand credibility goes, however, with those whom the brand is geared towards (the fashionably innovative, affluent female), I’m unsure how good a move it is: exclusivity is so often one of the greatest attributes of a high-end brand, particularly in building its desirability amongst fashion followers, and collaborating with a high street retailer (particularly on such a grand scale) may decrease that air of exclusivity that the brand currently exudes.

    Were I currently an Isabel Marant customer, would I still be so eager to pay such exaggerated prices for items, and indeed buy in to the brand, should similar items bearing the same name and aesthetic be attainable and worn by the average high street customer?

    (Although don’t mind me, I shall most certainly not be complaining – come November 14th, I’ll be the one spending my ‘sick’ day queuing up outside my closest stocked H&M from dawn, credit card at the ready. Isabel Marant shall finally be a name featuring in my closet and for that I could not be happier!)

    • Leandra Medine

      Hit the nail on the head, Poppy!

    • Completely agree with you !

    • mack nielson

      I agree with you! I think you’re right in suggesting that the exclusivity of a label is sometimes the driving force behind its lustre; however, I think a REAL fashion-interested individual cares more about the cut, design and quality of a garment over the name and price point.

      I think the H&M collaborations are a really cool way to get average consumers involved in fashion. Collaborations bring awareness to designers, and they reminds people that fashion is fun and should (and can) be celebrated by all.

      I own a couple of Isabel Marant pieces, but they cost an arm and a leg (and most of my paychecks >_<) so I am super excited to be adding to my collection at a more reasonable price!

    • Eva

      Totally agree with you and since I’ve seen so many strange reactions to this news today I almost don’t know what I think about it anymore. I do know I’m very curious about the collection so I’m patiently waiting for the photos! xx


    • Chicspace/Marguerite

      I’ve been a frequent visitor at the newly opened Marant shop here in LA, and I have mixed feelings on this. I’ve had problems over the years with fit and quality at H&M, and I doubt any stores here are going to carry it (at least local to me), so for me I’m still in a “huh” mode. I am glad her designs will get out there more, and I’ll be interested in seeing what she does (and, to be honest, I suspect I’ll be jealous of anyone who does manage to get items!).

      I don’t think I’ll be any less excited to see the fall collection in store soon (and it’s in the background in the video, isn’t it?). I adore her work.

  • royal wang

    I can not wait to see the collection

  • Selena Delgado

    ‘thrilled and I don’t give a shit what it looks like but I’m getting it’, sort of feeling

  • lefukaka

    not coming to the US, get those passports ready.

  • Passant Adel

    Ohh God help us All..

  • Stylish Housewife

    can NOT wait!

  • Isotta

    Hi Leandra!This is a very good news,I love Isabel Marant!

    I really like your blog and your style,you are a great woman!!





  • Céline

    Je suis terriblement impatiente de voir cette collection ! 🙂 x

  • mimosa&estraza


  • rhodawong

    she is such a sweetie and i can’t wait for this to happen!

  • lyndesloovere

    let’s hope there will be some really cool stuff in the collection!

  • Molly

    This makes perfect sense. The fast fashion lines have been taking direct inspiration (some might even say “copying…”) Murant for ages. What a perfect way to bridge the gap between Murant’s actual clientele vs her avid but less well-off fans. Plus now we won’t have to keep getting angry every time we see a sneaker wedge in the store. Everyone wins.

  • Paco T.

    can’t wait t see her first menswear collection!

  • Alejandra

    When I read “first collection for men” my mind understood “two collections, just one will run in bigger sizes.” Leandra is this what you’ve done to me?

    • Leandra Medine

      HAHA. I thought the same thing–and am honored that you’re crediting me for your brain functioning so phenomenally.

  • Luciana Safdie

    Does this include a shoe collection? I want!

  • I have a fond affection for all things Marant. I will not be buying one piece of this for myself. It’s H&M. Quality sucks. It will be over priced. The designs will be disappointing and when you get there it will be picked over, and a disastrous. I get it. Not everyone can afford an original piece. Heck, neither can I. But I want to buy the best quality that I can afford that is made in the USA or Europe and have a great experience while doing it.
    On the other hand, I could view it from an entrepreneurial standpoint and say, get there earlier than anyone, buy as much as you can on your credit card and then go sell it all on eBay and then go buy an authentic piece!

  • sketch42

    Im loving her steely gray hair.

    As for the news… I find that a lot of New York women who actually wear these boho chic clothes (and not just admire from a distance) are pretty much the least boho people I’ve ever met. I’m just as skeptical of Isabel Marant as I am of Soul Cycle.
    But the H&M collections are always fun! I loved the Margiela reissues this year, they were awesome. So I’m gonna say thumbs up. And re the comment below: if the brand wasn’t tainted by the stink of mass produced sneaker wedges, I dont think a little H&M collab will hurt them so much!

    • Marant Lovah


  • Caroline

    On the one hand I’m very happy about this. Isabel Marant for budgetshoppers, who’s not a fan?!
    On the other hand I’m not so happy about it… This collection is going to be sold out in a minute. And of course we have no idea what the collection will look like atm, but for now I think other high street stores like Zara have a nice alternative for Marant. In the end to me, fashion is a way of living, a way of dressing. To me it’s all about the total package, the look you create. It is not about one specific piece from a designer because it’s from a designer. It only helps when you can afford such designer pieces.

  • maud.schellekens

    I am soooo incredibly happy with this collaboration!

    XOXO Maud


  • mack nielson

    I think this is great–she’s going to be tackling the same price point as her knock-off competitors (i.e. Steve Madden, Zara, etc.) and still maintaining creative control. I’m super interested to see what the mens line look like (how exciting!), and if that evolves into something more.

  • pinkschmink

    I used to work for H&M and I admire the company a lot for its strategies – as an ‘insider’ I was told that the company generally makes a loss on its designer collaborations, because the quantities are small and the materials and construction are more expensive. They do them to get people through the doors and hopefully convince them to buy other H&M products – have you noticed how often there is similarly-styled stuff conspicuously merchandised nearby the main collaboration sales area?

    As a lot of people have noted, H&M already takes a hefty amount of inspiration from Marant – so how special can it really be? For me it’s the collaborations like Margiela, Lanvin and Viktor & Rolf that really hit the mark because they did embody a different aesthetic that you don’t often see on the high street.

    That’s my two cents on it, anyway …

  • Elisa Taviti
  • If it comes anywhere near DC/Ny I’m putting in Leave for November 14th…

  • Astrid

    Secretly I’m afraid she’s going to make a Bobby copy, because I had to save up for them for so long, but other than that I’m very curious to see the collection and I hope I can score some great shorts and jackets! As to the argument that there are already cheaper Marant alternatives around in high street stores: sure, but isn’t it more exciting to own something that Isabel designed herself? Also, I’m a bit over the “quality” argument.

  • Helene Marie Taylor

    I will enjoy my signature scarves and floral skirt one more season and put them to rest when the masses have thousands of them out in NYC. I enjoyed the quality and exclusivity of the brand. Happy for the tweens who will now have access to this fun line. Not happy for me as it dilutes the brand to no end.

  • irene unanue

    “if you can’t beat them, join them”

  • Caity @ Moi Contre La Vie


  • Holly Kvinge

    So exciting!

  • monkeyshines
  • julia

    Her clothes in general are pretty bad quality…can wait to see just how bad it will get when made in an h&m factory!



  • brunetteletters

    I get FOMO for these collaborations…I’m always scared I will show up at the store and everything is sold-out..

    Brunette Letters Blog

  • Somebody from Somewhere
  • a.n.a.l.u

    Can`t wait to see the collection!!


  • Weirdo

    im so excited for the Isabel marant menswear. and I will not miss this one out after the previous collaborations missed :'( love ya H&M

  • Costanza Zanardini
  • Oliver Lips

    Very excited to see the clothing line! 🙂

  • Jennifer

    This will no doubt be a great collection!

    xo Jennifer

  • jaclyn

    still in the process but I have already marked my calendar to camp out (just kidding)!!!

    I am beyond excited!!

    check my blog:

  • Stephanie

    um ….YAY! I can finally afford something from IM!
    …BUT first I have to see the lookbook lol 😉


  • It’s going to be a blood bath!

  • Maria Inês Ribeiro
  • suomi underground

    honestly, who cares if the brand becomes less exclusive, I NEED those booties!!!

  • Breakfast at Cindi’s

    The is like the best HM collabo news to date !

    Breakfast at Cindi’s

  • Violet

    i was squeezing my cheeks (the ones on my face) hoping for some preview/smaple/ skecthes but ehhh i can wait… no i cant that was a lie.

  • Angela

    Yay! Fantastic collaboration!

  • therealgirlproject

    the literal only thing that could make me wish away Summer.

  • Hopefully, this means people are coming back. There were definitely leftover pieces after the last two November collabs.

  • I foresee a plat forming.

  • YES!!!! I can’t wait.

  • vreeni

    i am so happy. really.

    jumping around and sending greetings


  • Nico
  • ashton

    i have so many and so little words at the same time

  • Nico255

    Bummed : /

  • I dislike these collaborations with H&M, Target, etc. Although I certainly cannot afford her line, I would rather buy her quality made pieces on sale than lower quality clothes.

  • Anna

    Someone please buy these Karen walkers, they’re only 150!!..

  • Rose


  • I cannot freaking wait OMG!

  • fashcollections

    I think this is awesome but there’s no way in hell I’m going anywhere near a H&M store when this collection first premiers. Its going to be mayhem. Ebay it is.

  • Uschi

    250 stores worldwide? No chance for women in a mid-size german town…

  • Michelle

    Awful! In my opinion it degrades the brand. I loved Isabel years ago when she was exclusive and now I’m just turned off…

  • Pilisstyle



    I’m just glad she’s coming to the masses!

  • I just heard about this couple days ago and couldn’t believe it!! I hope this collaboration is amazingly awesome and stays true to her designs. SOO excited. November couldn’t be more far away.

  • LASG

    Not really loving the idea..I am a big marant fan, and wish she would not sell to the masses. don’t really love the H&M collabs anyway…clothes still look cheap!

  • Katie-Marie Isaac

    I am so super excited, I’m actually wishing in was Winter…which I never do…my hair can’t take it

  • Ihsan Ibrahim

    Love, absolutely.

  • d4divine

    Not to be a Debbie Downer, but there are many H&M pieces that already look like Marant…I guess this will just make it legit.

  • Mish

    Not sure about that. The thing about Marant is that her designs are relaxed but the patterns are really rich at the same time so you can easily get it wrong.. The way to defend it is high quality. If HM ignores it, it may come out as L.O.G.G ish sort of collection, which would be nothing but painful.

  • Marie Eve

    QUESTION: I just moved to NYC and want some pieces from the collection. Do I have to worry about people waiting in-line outside the store before it opens to get them?