Confirmed: The Best Style is Coming Out of Berlin

Leandra Medine | June 15, 2015

Fortunately, New York has style too!

If Veronika Heilbrunner looks familiar, that is because she’s all over your Pinterest board! Isn’t she? The lithe Berlin-native of the newly-launched Hey Woman! has become the kind of fodder that creates the street style hoopla you’re wont to find outside of fashion week’s most elaborate shows. In her week of outfits, Heilbrunner proves that you can look alive in all black, tell an intimate story of personal style in two layers or less and perhaps most importantly, if you’re wearing a cape dress, it’s almost rude not to turn your back to the camera.


I love Monday morning rituals. Starting the day on our balcony is key, and so is a good look! This Isabel Marant Etoile tee has this fantastic retro look that goes perfectly with my vintage 501 Levis, Aquazzura flats, Victoria Beckham glasses and Miu Miu bucket bag.


I’m addicted to polo shirts and aspire to own as much crochet as possible. This Miu Miu dress is my favorite, especially in this color. Wearing a Salvatore Ferragamo bag, an Acne leather jacket and Balenciaga sneakers.


Because we’re so busy launching our own business, I haven’t seen a beach in a while. Rather than experiment with self-tanner, I pretend to love my pasty white skin and dress accordingly: triple denim and a touch of 70s. I’m wearing Acne jeans, a Miu Miu top, Tabitha Simmons flats, Miu Miu shades and a Valentino satchel.


I’m ready to sparkle in this Tommy Hilfiger t-shirt dress. Of course, I added a twist with my favorite basic of them all, this white Uniqlo turtleneck, and Jimmy Choo flats.


One of my other morning routines involves shooting the greenery on the outside wall. I dressed accordingly in this Etoile by Isabel Marant dress, Roger Vivier flats and Acne glasses.


Saturday is shopping day. I visit markets, supermarkets and maybe one or two stores on Ku ́Damm — hence the big straw basket and the little Anya Hindmarch messenger bag. I’m wearing a Dries Van Noten silk turtleneck, vintage Levi 501 cutoffs and sneakers.


Sunday means Monday is close, which means saying goodbye to you guys! Here’s another look that’s pretty in sync with my favorite place (in Germany we call this phenomenon, “balkonia.”) Wearing a Valentino cape dress with my Louis Vuitton Petite Malle and Nike Fly Knits.

Auf wiedersehen!

Follow Veronika on Instagram and Twitter. Check out her new website, Hey Woman!, which you can also follow on Instagram.

Background Feature Image Shot by Krista Anna Lewis. See more cool people wearing cool clothes here. Already feel behind? Catch up on last week’s MR stuff here. Also, you may have missed our weekend stories. Have 2 seconds? Read a poem about dating apps. Have 1 minute? Read about the murder of Jane Doe. Want to see something pretty? Check out behind-the-scenes shots of Rosie Assoulin’s Resort 2016 collection

  • As if I couldn’t love Heilbrunner and Berlin more — now this! <3

  • I am so happy for this closet. Veronica made me realize that it’s ok to wear boots that make your feet look big and to style them with girly skirts/dresses. Forever love love love her lookzzz

  • parkzark

    Her Saturday outfit is how I want to dress everyday.

    • Amelia Diamond

      me. too.

      • Amelia Diamond

        I also need exactly what’s happening on day 5

  • Eliza Armand

    I’m in love with your Monday outfit, it’s so chic!

    Cheers, Eliza |

  • Lou

    I love every single outfit. So good.

  • Sarah

    I love all the outfits, especially Thursday! Let me tell you: Most people in Berlin do not dress well, but so they don’t on planet earth, right?

  • Allison

    I love this woman, her balcony and her style! I’ve always been embarrassed of my feet, which Veronica made me realize was so unnecessary.

  • Emma

    I can never get enough of Veronika and her impeccable style!! In a, admitted, quite rash moment last night I actually cut my hair just like hers (even though one should never do that!). Fortunately I couldn’t be happier with the outcome. Point: Heilbrunner always knows what’s right, even for me.

  • Kate71

    hmpf. I am an fashion editor from Germany – and although Veronica is an official it-girl here, we really have women with a waymore exiting style. Putting the most popolar labels on a thin and certainly beautyful body isn’s everything – or is it?

    • Lori

      no it isn’t. but thats all ive been seeing lately for what constitutes “style”. can you share some other names of girls with good style?? would love to get some diverse inspiration

  • Cora

    ———- that’s a full enjoy with manrepeller……. ^^–^^

    _________ Continue Reading

  • Durged

    < ✜✱✪✪✲✜ +manrepeller +*********….. < Now Go R­e­­a­d M­o­r­e


  • Selina Moses

    5 and 7 are my favourites. However for the hefty price tag, it’s up to us to find similar things for much less to suit our budget

  • HeleenP

    this is perfect !