What Was She Thinking: Sophia Amoruso
In a new series called What Was She Thinking, we ask people with style what they were thinking when they got dressed that day. Up first, Nasty Gal‘s CEO, freshly-minted author and resident, self-proclaimed, hash-tag-laden Girl Boss, Sophia Amoruso, as found on Crosby Street one Sunday in April 2014.
“I didn’t want to wear the outfits that I have planned for my book tour. Thats all I was thinking when I got dressed today. I actually only brought planned outfits for the things that I’m doing and nothing that’s normal that you’d just want to wear to brunch.
When I was writing my book, I really liked reflecting on the last 7 years, which is like, my entire 20s — I started Nasty Gal when I was 22. I was reflecting on all the stupid shit I did before Nasty Gal and how that actually mattered as much as all the smarter shit I did after I started Nasty Gal, and realizing there is no disconnect between, I don’t know, who I was and who I am even though it feels pretty different.
I’ve only been able to become who I am because of who I was, and I’m pretty much the same person. I just know more and navigate the world better than I used to.
My favorite anecdote is about how I had a hernia, literally a lump in my groin, and shaved everything around it except the hernia so I had this hairy bump in my crotch, which I was really proud of.
The chapter about magical thinking and the last chapter are my favorites. They’re the least didactic, and the last chapter really tells people to forget about my advice and to go figure it out for themselves which is ultimately what I am trying to give people permission to do.”
Best advice to give: “Don’t be lazy”
Best advice ever received: “Hire slow, fire fast”
On getting the most out of Nasty Gal: “We show customers where they can find the other pieces in looks, but I think my biggest piece of advice about style in general is make it your own. Even I buy stuff from Nasty Gal and it doesn’t look good on me, so do what works for you. Sometimes you have to return things to figure it out. Don’t be afraid of returns. We’re working on exchanges. We don’t have exchanges right now.”
Céline skirt, Siouxsie and the Banshees t-shirt from vintage dealer in New Jersey, Stella McCartney jacket, Lanvin and Dannijo necklaces, Prada shoes, Delfina Delettrez and Hermes bracelets. Buy #GirlBoss here.