Last week, we published a fashion glossary that highlighted 17 terms frequently kicked around among the somewhat polarizing fashion week reviews that make you feel like you need to know a lot more than how to address a gut feeling in order to properly determine whether a collection is good or not. What, after all, is a yoke? Why is it spelled differently from yolk? Do you eat a paillette (pie-yet) or do you wear a paillette? And what’s the deal with box pleats? Not mentioned in that story, however, was what feels like the enumerable names of designers that are difficult to pronounce.
Take Loewe for example — the Spanish fashion house that Jonathan Anderson of J.W. Anderson took over in 2013. You might want to call it
In actuality, it’s pronounced low-eh-veh.
This happens regularly with Junya Watanabe, the Japanese fashion house, as well.
The J is not silent and Watanabe sounds like this: wah-tah-nah-bey.
The list goes on — Hermès does not sound like “herpes” when enunciated out loud, for example, and the “sch” in Moschino makes a “sk,” not “shhh” sound — but in the interest of saving your time and catering to exactly the names you need to know how to say, let me cut to the chase: type your fashion qualms into the comment box below and we will reply with a dramatic reading in video form which you can watch on Facebook or Snapchat (we’re man_repeller) or in the comments section below at your own volition!
Isn’t that nice?
Collage by Emily Zirimis.