Get to Know Team MR: Patty, Director of Integrated Marketing
After you get to know Patty, meet our Graphic Designer, Emily Zirimis, our Digital Director, Kate Barnett, our Managing Editor, Elizabeth Tamkin, our Audio Engineer, Quazzy, the woman who founded this website, Leandra Medine, our Photographer, Krista Lewis, our Senior Writer, Amelia Diamond, our Social Media Editor, Harling Ross, our Content Strategist, Yvonne Dunlevie, our Director/Filmmaker/Podcast host, Jay Buim, and our Junior Editor, Haley Nahman.
The team is GROWING, you guys. Meet our newest member, Patty Carnevale, Director of Integrated Marketing. If you’ve ever thought to yourself: I am really into the idea of working in media but that word is large, that world seems larger and I don’t quite know yet how I want to fit into it, this is the profile to read. She offers wise career insight and a unique window into the business side of Man Repeller — a window that remains wide open to lure in the smell of not just any nachos, the best nachos. Obviously.
You’re the Director of Integrated Marketing! What does that mean and what do you do?
It means that I work on building the Man Repeller business through partnerships that stay true to our brand and audience.
The MR community is unreal. Reading the comments section humbles me. These are women who individually exercise a unique point-of-view, have the confidence to not take themselves too seriously and the willingness to be open to different ideas and perspectives that can challenge, reaffirm or expand their identities. That is SO RARE! And so special! Especially in media.
So, I’m committed to growing this kick ass, women-run business, but kind of in a subversive way compared to the rest of the industry. I firmly believe it’s much more valuable to rally a million smart, funny, considerate humans around our stories with our partners and sharing with their community, rather than clocking in tens of millions of impressions from people who feel “meh” about the surface-level content they’re seeing. Right?
Where were you before this/doing what?
I was with Upworthy as the Director of Account Strategy & Development. Upworthy’s mission is really special and informed everything I did, from building business strategy to executing partner collaborations to growing and managing a highly capable, effective and thoughtful team. It was an incredible experience that I’m forever grateful for.
What did you go to school for?
I couldn’t make up my mind between Art History and Marketing so I decided on a dual-degree in both. To be honest, I learned more from my internships/first jobs than I did from my business degree, but studying arts and letters taught me so much. Plus, I share that degree with Brad Pitt’s character from Mr. and Mrs. Smith. Notre Dame Art History Department for the win.
How did you get started at Man Repeller?
I’ve been a fan since the early days, so when Kate and Leandra reached out I was so flipping excited to learn about the business side of Man Repeller. The more we talked, the more I was like, “these women know what’s up.” Shortly thereafter I was thrilled to accept their invitation to join the party.
Favorite part of your job?
5 favorite parts? The team, the audience, the partners, the culture, the content. Wait, 6 parts. Margarita Mondays.
Least favorite part of your job?
I’m the kind of person who sees multiple paths and outcomes, which can slow me down. Making quick, informed decisions is an important part of this role and one in hindsight I enjoy very much, but in the moment can feel rushed. Working on it!
What’s one thing that surprised you in your path up until now?
I’ve always planned on having a 5-year-plan but could never make one. It surprised me to realize that I didn’t want or need one. I deeply value the freedom to explore, discover my path and let experiences shape me along the way.
What do you want to be when you grow up?
Frankie from Grace and Frankie.
What’s one piece of advice you can offer to someone who wants a job like yours?
Don’t treat an entry-level job as a singular role/experience. You might have been hired for a specific thing but diving into all areas of a media business with curiosity and energy gives you invaluable perspective. I’m talking media planning, ad operations, branded content/production, account management, sales, marketing, editorial collaborations, billing, hiring, data, research, product development, on and on. So many media companies are strapped for resources; when someone shows genuine interest in understanding the big picture and contributing to solutions beyond their role/team people take notice and opportunities open up.
What’s one piece of advice you have for someone who has no clue what they want to do?
My first internship was at a big cool ad agency in London when I was studying abroad. I was beyond terrified. Imposter Syndrome to the max. Before leaving I came across this ad in Marie Claire of a woman looking at her younger self in a mirror, with a letter addressed to herself on the page. It shook me. I cut out the copy and kept it taped inside my planner all semester. Now it’s framed in my living room. Enjoy:
“When I peer into the looking glass that illuminates you, I see a shy, quiet girl who is critically afraid. Afraid of failure, afraid of rejection, afraid of loneliness….and these fears are holding you back. If there were one lesson I could give to you, it would be to stop letting fear keep you from living. Don’t run away, for joy often lies just below the surface of uncomfortable. You will fail, but failure will make success a little richer. You will be rejected, but rejection will refine your inner strength. Be good to yourself: Practice self-reverence, self-discipline, and self control. For in the end, you are stronger than you think. The consequences of all that you fear are not nearly as bad as the regret of what is missed while standing on the sidelines. — With Courage”
(The strange thing is, the ad was for Croc’s.)
Tell me something weird about you.
My obsession with nachos is very real. Like, self-guided-nacho-tours-of-the-boroughs-as-holiday-gifts-to-my-family real. When I grow up I will run a nacho empire. As Frankie from Grace and Frankie of course.
Photographed by Krista Anna Lewis.