Get to Know Team MR: Meet Yvonne, Content Strategist
After you get to know Yvonne, meet our Graphic Designer, Emily Zirimis, our Digital Director, Kate Barnett, our Managing Editor, Elizabeth Tamkin, our Audio Engineer, “Quazzy,” the woman who founded this website, Leandra Medine, our photographer, Krista Lewis, our senior writer, Amelia Diamond, and our social media editor, Harling Ross.
In honor of career month on Man Repeller, we’re profiling the team so that you can get a better sense of who does what, how this place runs, who knows how to use Microsoft Excel on a PC and who could probably work at NASA, too. In fact, that systems-savvy woman is Yvonne Vera (not related to Wang) Dunlevie, MR’s Content Strategist.
Yvonne! You’re our Content Strategist. What does that mean you do?
A lot of things. I watch real time analytics on Chartbeat, track our daily and monthly progress against traffic goals (from a bunch of different sources!), set a schedule for social posting, I get hives when Facebook reach is down, write social posts, talk to Quazzy about Monocycle and help make edits to it, I write a lot of traffic summary reports, look into things we could be posting about, watch trends, SEO the shit out of stuff, develop the audience, and finally, I format/choose stories for/suggest copy for the newsletter.
Where were you before this?
J.Crew as a women’s sweaters merchant. Before that, I was in school.
What did you go to school for?
I went to Stanford and majored in Art History.
How did you find/get started at MR?
On a whim, I sent Leandra a handwritten letter “wrapped” in a box instead of an envelope with the hopes of standing out. Leandra emailed me back, I interviewed, and here I am.
I am just as surprised as you are that it worked.
Favorite part of your job?
The weirdos who work at Man Repeller. And getting to be so involved in content — not that I’m creating it, but I love getting to read it and look at it and give my opinion.
Least favorite part of your job?
Similar to Harling, audience development is very 24/7 because people are always on the Internet. But overall, it’s what makes this job exciting and keeps me on my toes.
I feel like I would fall behind if I had a job that completely shut off on the weekends.
What’s one thing that surprised you in your path up until now?
That I am here, at Man Repeller. And that when someone asks me, “Do you like your job,” I can say yes.
I always thought I would move to New York City for a 2 year ~*adventure*~ out of college and move straight back to California after it was complete. I surprised myself by making strong friendships at my previous job, by setting down roots here (or whatever that means in this city), by putting myself out there to get this job and that it worked.
What do you want to be when you grow up?
What’s one piece of advice you have for someone who wants a job similar to yours?
Work your buns off and quietly observe. Have integrity and have an opinion, but let your opinion be malleable when it needs to be and speak up when the time is right.
Have any advice for someone who has no clue what they want to do?
Don’t sit around and get stressed about what you want to do; no convincing yourself that “finding a job is a job” — that’s being lazy. The longer you wait to start the harder it will be to get going. Start something. Sometimes figuring out what you don’t want to do is just as important as what you do want to do.
Anything else you want to add?
Trust your gut, always. Also, don’t let it guide your decision completely, but think about the culture of your workplace and if it works for you. You spend a lot of time at work and it’s way better when you like, respect and trust the people you work with.
What’s one fun fact about you?
I was an athlete in a former life and won a NCAA championship. Also, I hate feet.
Photographed by Krista Anna Lewis.