After you get to know Jasmin, meet our Graphic Designer, Emily Zirimis, our Digital Director, Kate Barnett, our Managing Editor, Elizabeth Tamkin, our Audio Engineer, Quazzy, the woman who founded this website, Leandra Medine, our Photographer, Krista Anna Lewis, our Senior Writer, Amelia Diamond, our Social Media Editor, Harling Ross, our Content Strategist, Yvonne Dunlevie, our Director/Filmmaker/Podcast host, Jay Buim, our Junior Editor, Haley Nahman, and Director of Integrated Marketing, Patty Carnevale.
Meet our newest member, Jasmin Aujla, Integrated Marketing Strategist. If you’ve ever thought to yourself: I am really into the idea of working in media but that word is large, that world seems larger and I don’t quite know yet how I want to fit into it, this is the profile to read.
You’re the Integrated Marketing Strategist! What does that mean and what do you do?
I work very closely with Patty and Kate on the many wonderful brand partnerships and collaborations we do at Man Repeller. I’m part of the whole process, from brainstorming ideas with the editorial team, managing relationships with partners and overseeing the overall execution of the campaign. It’s so great to see our ideas come to life and receive so much great engagement.
I’m also focussed on creating new, offline ways to interact and mingle with the Man Repeller community. We just had our first event on Wednesday!
Where were you before and what were you doing?
Two things: I was in grad school and I was also working in the strategy team of a digital design agency.
What did you go to school for?
Undergrad: I did Business Finance. I had NO idea what I wanted to do and thought a knowledge of business and numbers could never do me wrong later in life.
Masters: Strategic Design and Management. It’s a program that brings together people from different professional backgrounds to collaborate, incorporating design and creativity to business strategies of the future.
How did you get started at Man Repeller?
An old co-worker of mine who knew my deep love for Man Repeller just so happened to be very good friends with Patty. As soon as she joined the team, he sent me a note that said, “A friend of mine just became the integrated marketing director of a small media company I have only heard of because of you!” He made the introduction and we went from coffee to job offer within a week — it was a crazy-amazing whirlwind dream come true.
Favorite part of your job?
There are many! First and foremost: the people. We’re a small team but my god, these people know how to get amazing shit DONE! It is so inspiring and they’re also really great company.
I love that nothing is off limits. A large part of my role is envisioning the different forms in which brand collaborations could come to life at Man Repeller and the sky is really the limit.
Community building and creating opportunities for new friendships amongst people who may not have otherwise crossed paths is something I’m really passionate about and I love that that fits so well with Man Repeller’s approach to community.
Least favorite part of your job?
When something I was meant to do slips my mind and then I’m like, “Ah crap!” I realize that this is more about me than my job but it happens and I hate it. Writing my to-do list by hand and breaking tasks down into doable chunks is really helping those moments to become less frequent!
What’s one thing that surprised you in your path up until now?
That I never really had a plan for what I wanted to be or what I wanted to do but I feel like I’m exactly where I should be.
What do you want to be when you grow up?
Someone asked me this when I was three and I replied, “I want to paint my nails and go out every night like my mum.” (Needless to say, my mum was not pleased with that answer nor this supposed impression I had of her.)
I actually don’t know right now, but honestly, I want to be a happy person, comfortable in my own skin, content with all of the weird, scary, stupid and brilliant decisions I’ve made along the way. Oh, and hosting regular dinner parties like the start-of-term feast in Harry Potter.
What’s one piece of advice you can offer to someone who wants a job like yours?
Something I’ve come to realize is that working in strategy means working with everything and understanding things from the bottom up. A strategist touches all parts of a business, so it’s important to be a chameleon and adapt to different settings, to be a sponge and soak up everything that comes your way and ultimately always be curious to want to understand the “why” behind everything.
What’s one piece of advice you have for someone who has no clue what they want to do?
Don’t see it as a bad thing! There is a lot pressure for people to put themselves into a box and define what they want to be, which doesn’t work for everyone and it shouldn’t. Use this time of being unsure to explore different interests you have or skills you want to develop. I worked in finance, beauty and communications before realizing that as a strategist I could pull from all of the skills I acquired along the way.
Tell me something weird about you.
When I was three my parents shaved my head. I looked like a boy and my nickname was Jack.
Anything else you’d like to add?
Jack was really sassy.
Photographed by Krista Anna Lewis.