On Rebranding Feminism
The much buzzed-about November issue of Elle U.K. hits stands today. It will feature a partnership between three leading advertising agencies and three feminist groups to work on rebranding a word that the magazine feels is generally misconstrued: Feminism.
We’ve talked about the stigmatization of the F-word and how the real issues with understanding this term stem from how rarely it’s used in the correct context. We’re curious to see what Elle does with the rebranding, and to see if it helps clarify the definition of modern feminism through resources tangible to its readers.
Above are some of the collaborative ads created for the project — from left to right: teenage campaigner Jinan Younis’ work with ad agency Brave; Charlotte Raven, editor of the Feminist Times and her collaboration with Mother; and satirical feminist group Vagenda’s work with Wieden + Kennedy.
Now let’s talk about it. Do you think feminism needs a makeover? Do you think Elle U.K. is the right channel to do so? Will you buy the issue?