Laying Good Eggs is Easy

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by Leandra Medine
August 12, 2014
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My mom always advised me in the direction of marrying a good egg. It seemed self explanatory at her time of consultation; there are good eggs and there are bad eggs, we are not impervious to the bad ones and sometimes they dress up as good ones, so trust your mother and marry one from the latter camp.

In 2014, this advice would go way over my head. Marry a good egg? Good Egg? As in the about-to-explode-I-can-feel-it-in-my-cruciferously-nourished-bones Good Egg?

You might be confused. I don’t blame you. Nowhere do I succeed as well as when I am mangling the English language, though I do have one more talent but it is fairly new:  spreading the farm-to-table gospel that is organic eating and lucky for you (me?), it’s about to go viral.

See, Good Eggs is the name of a fairly new website whose model is not unlike Fresh Direct’s save for a deluge of General Mill products that languish by the latter. There are infant-sized yellow plums (what are those things called?) freshly picked from a garden in what I will henceforth call our extended backyard. There is “faux-gras” which is a punny play on duck liver, as this kind is made from walnuts and lentils and miso — yum yum! There is fresh bread that will not make you consider the dismal side effects of bleached grain consumption, there is a sour cherry compote that makes me feel like a gay man trapped in the body of a woman. And, of course, there is kale.

Good Eggs hand delivers the nourishment within 36 hours, which should theoretically seal the nail in the coffin that is Chipotle lunch hour if you plan ahead. I also suspect the tote bag they sell moonlights as a carbon foot print reducer.

The whole thing is so extremely New Age, so very Martha Stewart-does-yoga, and as far as I’m concerned presents only one known issue: you can’t marry the damn thing.

[Good Eggs]

– Photos by Krista Anna Lewis 

REPLIES
  • Caroline

    Mirabelles!!!

    • Amelia Diamond

      that’s what the plum things are?!

      • Caroline

        Yes!! They’re delicious and really popular in Parisian markets!

  • Melissa Santorini

    This post didn’t show up to my bloglovin’ feed either. Is this only happening to me?

    • Amelia Diamond

      Hey again Melissa! I just wrote you on the other post — not sure what the issue is here. I just went to Blog Lovin and saw they are filtering into a different category. I notified the team, since the redesign just happened we are still working through some little things and REALLY appreciate the feed back! Just so you know: next post today up at 1, then another at 3! :)

      • Melissa Santorini

        Oh, okay. Thank you Amelia for the response.

  • http://www.fashionsnag.com/ Fashion Snag

    Sounds like a good deal!

    http://www.FashionSnag.com

  • Lilly

    I love to cook and I’m obsessed with picking out quality groceries. That said, I would never use this service. The prices are absolutely obscene!

  • Sarah

    Hey, have you guys heard of the term ‘foraging’ or actually went foraging for greens/vegetables?

  • http://www.fancyalterego.wordpress.com/ Heather P.

    This sounds like a great idea! If they bring it to Seattle, I’m in!

  • Aubrey Green

    You get a tote every time you order, that’s a lot of tote going around?

  • Grace

    I love the site design and am a huge advocate of
    the local food movement, but even factoring in for convenience these prices are
    outrageous. I subscribe to a community farm and receive a large batch of fresh
    produce weekly for a sum that wouldn’t allow me to purchase more than a couple of
    produce items from this site. Also, given the temperamental nature of produce
    quality, there’s a lot to be said for being able to see and evaluate what you’re
    buying at your local farmer’s market. You’re fortunate to be able to purchase
    your groceries from this source, but you get little to no bang action for
    your buck.

  • Alexandra Puffer

    Sweet tote. Very savvy business idea, and great for urban settings. Good Eggs 4ever.

    Warm Regards,
    Alexandra
    http://www.littlewildheart.com

  • http://Medium.com/@hager_emma Emma Hager

    This is a wonderful idea, but certainly very exclusive. There are many relatively simple formulas out there to try to promote and expand farm to table and organic eating, but perhaps the simplicity is also the downfall. That’s kind of where a lot of the criticism once lain for Alice Waters’ Edible Schoolyard — great idea, but too simple when factoring in socioeconomic aspects and their respective reorganization of potential priorities.

    This is an interesting piece on farm-to-table farming. While there are many positives, this man argues that from a standpoint of sustainability, the movement is not as effective as culturally perceived. It’s only about six minutes long and it breaks down the cultural expectations of certain foods vs. actual effectiveness/ goal-reaching of foods. http://www.npr.org/blogs/thesalt/2014/05/20/313988991/third-plate-encourages-a-more-inclusive-eating-pattern

    • http://adeliberateimagination.wordpress.com/ CJKEYS2

      I’ll have to watch that ish. I was waiting to see your reply on this post. Those pics above are total #foodporn. I’m scared I’m going to get drunk and order all the heirloom tomatoes they have. I’m a safe distance away, though.

  • Plums 4 Daze

    I love Good Eggs! They deliver the best fruit in Brooklyn.

  • Eve

    In the interest of the title of this post I would like to invite anyone in Los Angeles to visit our current exhibition at Samuel Freeman:
    http://samuelfreeman.com/current-exhibition/
    ;)

  • http://Medium.com/@hager_emma Emma Hager

    P.S. Gorgeous photos, Krista Anna Lewis.

  • Good Eggs

    Hey everyone! Thanks for all the feedback. Aren’t those plums amazing? They are the Shiro Plums from Red Jacket Orchards in upstate NY, but look quite similar to the Mirabelles!

    Our prices are about what you’d find at farmers’ markets, and we’re actually cheaper than many natural food stores. The food from our farmers & other producers is grown and made with labor and time-intensive processes, and lots of them are small operations that don’t have economies of scale. They set their own prices on Good Eggs and get a much better price when they sell through us than they do through normal grocery channels. Because of that, they’re actually able to price items lower on Good Eggs than they would elsewhere.

    Hope you’ll give us a try (glad you already have, Plums 4 Daze!) and we hope to make it to many other cities (like Seattle for you Heather P.!) soon.

    Happy eating!

    Erin & the Good Eggs team

  • Estee

    Leandra, Does Good Eggs hand-deliver to you in Manhattan? I only see Brooklyn on their site. Thanks!