Though I can’t understand anything she says in the ad, that doesn’t really matter. The visual motions alone are just….you fill in the blank because I am at a loss for words.
The academic inside of me wants to launch into some rhetoric about the implications of the male gaze, but I won’t bore you because I for one really enjoy how the men in this commercial look at her with bambi eyes, completely awe-struck at how to use a tampon, like we’re all our own versions of Superwoman or something. Is it that amazing of a feat?
Needless to say, we have a lot of questions:
1. What would Kelly Oxford think?
2. Do you think a Tampax ad like this would ever run in America?
3. Why is that man wearing binoculars and snacking on a leaf?
4. Most importantly, what do YOU think?
Feel free to translate, interpret, all that jazz.
WAIT AND LAST THING! Can you please, please, pretty insanely please take this survey to let us know how you feel about the site redesign? We want to make sure you love it more than you do your own parents. Just kidding. Kind of.