Instagram can either facilitate extreme cases of procrastination or serve as an immense source of inspiration.
A great account does both.
According to absolutely zero research on my behalf save for a pathetic polling among my own friends, 50% of our Instagram scrolling is done from a horizontal surface such as the couch or bed, and 35% of that is done in the mornings while trying to decide if we will actually attend the 7:30 AM yoga class we’re signed up for, or if we will be early to work, or when we can’t find the strength to escape the burrito-y confines of our blankets just yet. This means the feeds we follow have the ability to dictate the direction of our day.
A killer ‘gram viewed through that blurry, one-eyed pirate squint can be the proverbial “Right Side of the Bed” come to life.
I often get called out for my morning “likes.” My creepy friends who follow their friends’ activity (as opposed to caring only about their own digital currency like me and other narcissists, I suppose) often make fun of the deluge of lighthouses, sunrises and sailboats I double-tap before brushing my teeth. I’ve also been known to heart a bunch of flat-faced cats.
But when I need a burst of something slightly left-of-center, a bit of surreality, fashion, nostalgia, and the type of artsy-ness that I’m not sure I always totally “get” but that I definitely appreciate — if only from a baseline aesthetic opinion — I check out When I Was Cool.
The account is a mix of forgotten ads, European editorials and runways that existed prior to the immediacy of online archives. It’s tinged with a sort of fetishist-sexuality, but in that way fashion often is, allowing it to exist in the spirit of a photographer’s gallery without any need for that NSFW warning. It is — per the word used in the account’s own name — cool.
And in order to allow you to get your own inspiration on (you can sample their account from the slideshow above, btw) I highly and humbly suggest you follow them too.
…Then tell me what accounts you follow for inspiration so I can copy you and we can like the same things.