I am sure that by now you’ve all well-acquainted yourself with Dove’s most recent effort to create a viral success but in the event you haven’t, fret not. While we’re on the topic of unilateral beauty, this seems to fit in with the theme of the day at Man Repeller quite well.
The first video in pursuit of viral success care of Dove was executed wonderfully and elicited a slew of fairly hilarious parodies, if you can recall. It included a group of women individually describing themselves to a sketch artist while the artist sketched. When the images were done, they were all much more unflattering images of the women at hand and served to prove a point about our needing to believe that we are more beautiful. Or something like that.
In evidently trying to manufacture a new strain of momentum, they released this video this morning:
And the Internet lost its shit over it. The Cut called the ad “garbage” — citing the campaign’s dexterity to make women feel dumb as a point of shame, while Jezebel dubbed it “their most bullshit yet.” Said Jezebel, “It’s definitely true that positive thinking works miracles. But that’s not what this campaign is really about; it’s about teaching women that Dove knows better. Dove is smarter. You should buy Dove because they’re on your side and they can teach you things.”
While it’s true that the events of the video can be construed as humiliating and that this alleged patch can and will continue to be misrepresented by anyone willing to interject with an opinion, isn’t there some value in bringing to surface that near universal truth that women holster complicated relationships with beauty?
Frankly, I’m conflicted. How did you feel about this campaign?