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Send Your Brain to the Spa Month
Send Your Brain to the Spa Month

All I want is to dress like Diane Keaton in Something’s Gotta Give right now.

The realization dawned on me as I surveyed my closet at the beginning of summer. After a few weeks of mulling it over, I decided to pitch it as a style story.

“I want to style three looks inspired by the aesthetic of a middle-aged woman on a low-key beach vacation,” I said. “You know: lots of linen, tiny spectacle sunglasses, maybe a bucket hat, cozy knits, everything super flowy…” My voice trailed off as I searched my coworkers’ faces for a flicker of recognition.

“So many people are getting into that Eileen Fisher aesthetic lately,” said Amelia.

“Yes!” I said. “Exactly! It’s kind of a thing right now, right?”

“Maybe that’s why I keep dressing like a retired masseuse,” said Leandra. “Drawstring linen pants, open button-downs…”

“Yeah, very relaxed,” I said. “Unselfconscious-cool. Picture a 50-something-year-old woman who doesn’t care what other people think and just wants to be supremely comfortable.”

“Is this the new normcore?” Haley asked.

“Maybe,” I said. “I’m trying to think of how to describe it in that same vein. Middle-aged…menopausal…Menocore??”

The name stuck. Every time one of us walked into the office wearing an outfit resembling that of a mom in a Nancy Meyers movie or an eccentric ceramicist exiting her beach house studio or Blythe Danner on a solo bird-watching expedition in 1997, someone would inevitably say, “Well, well, well. Aren’t you looking menocore today?”

Sup

A post shared by Anna Z Gray (@annazgray) on

I started seeing menocore everywhere. I became obsessed with documenting it. My bookmarks folder on Instagram overflowed with evidence: billowy pants sporting elasticized waist bands, head-to-toe ecru, well-loved market bags, loose tops with bold prints, exposed bras, clunky sandals or sneakers, loose ponytails secured with scrunchies, a porcelain bowl of freshly-cut pineapple sitting on rumpled white bedsheets, jewelry that looked like something a kid might make in art class, unapologetic sun protection for unapologetic sun protection’s sake, tarnished gold barrettes and sequins just for the fun of it.

Same mood, different monday 👅 Berlin #lastweek

A post shared by Larissa Hofmann (@larryhofmann) on

Like normcore, menocore isn’t tied to a particular designer or brand, but unlike normore, it doesn’t have an obvious uniform — no boxy jeans + turtleneck + clogs formula. Yet under the umbrella of menocore exists two archetypes: On one side of the spectrum, there’s the very neutral, head-to-toe white linen, rolled-up khaki pant cuffs, life-on-the-beach vibe propagated by middle-aged style icons like Diane Keaton, Whoopi Goldberg and Lauren Hutton. On the other side of the spectrum, there’s the tropical print, silk cargo pocket, plastic bead jewelry, clashing print, cerulean satin jogger pant, waistless kaftan-wearing vibe espoused by the likes of Carlyne Cerf de Dudzeele, Miuccia Prada and Lucinda Chambers. Current pre-menopausal aficionados of the first look include Lucia Zolea, Nella Beljan, Subrina Heyink and Virginia Calderón; of the second: Frewa Wewer and Laurel Pantin.

“For me, the look is a sort of shapeless dress that shows my décolletage (I will always love a little cleavage), my massive jumble of gold and sentimental necklaces, flat strappy sandals and semi-frizzy hair,” said Pantin, Editorial & Fashion Director at The Coveteur. “I like the term menocore. When I’m shopping, I definitely have a mental image of an older Italian woman who wears a lot of Marni, Dries, classic shirts unbuttoned low, LOTS of old, gold jewelry and a big, overgrown garden.”

Menocore is by no means limited to these stylistic personas, though. I see plenty of outfits that combine them, and that’s what I tried to do while styling the shoot inside this feature. I think of them more as the minimalist and maximalist points on either end of menocore’s all-encompassing rainbow, with lots of variation and individual interpretation happening in between.

What I love most about the movement is how it pays long-overdue homage to an age bracket that is often ignored by the fashion industry. Our attention to youth has always been very much intact, and the octogenarian subset joined the zeitgeist awhile ago thanks to icons like Iris Apfel and blogs like Advanced Style, leaving women in the middle relatively invisible. Menocore is finally giving them the spotlight they deserve.

“Growing up, my mom was always my barometer of taste, always focusing on great pieces rather than trends,” said stylist Danielle Nachmani, who frequently incorporates what I would call signature menocore items into her shoots — bucket hats, thick gold hoops, khaki pants, linen blazers, etc. If the normcore-fueled proliferation of mom jeans was an ode to the clothes our mothers wore in their 20s, menocore is a tribute to the clothes they wear now. And it’s not just a fashion statement — it’s a mood. Or, at the very least, a projection of one.

@kateparfet in the Ludavica top in pearl ❤️🌹

A post shared by CIAO LUCIA! (@ciao__lucia) on

“Menocore is such a great term for this,” designer Lucy Akin said when I reached out to her over email. Akin is the creator of Ciao Lucia, a brand new, California-based label I flagged during my research. “Fashion is reflecting our need for an escape from our current reality,” she said. “When the state of the world, or the political climate, feels uncertain, it’s only logical that we would want our clothing reflect ease, maturity and confidence. I turn 30 next year, and with Ciao Lucia, I was channeling an older version of myself who has life a little more figured out. My goal was to make a collection that felt happy and calm, with classic silhouettes and flowy fabrics. The overall look is timeless, comforting and comfortable.”

A post shared by Lucia Zolea (@luciazolea) on

I agree that this movement goes beyond clothing, which is why I mentioned that photo of freshly-cut pineapple sitting on rumpled white bedsheets in my aforementioned list of examples — not because of what it was (chopped pineapple is not particularly remarkable), but rather, because of what is was not. It was not some trendy frozen cauliflower smoothie, or chia parfait dusted with ashwaganda powder. It wasn’t something that took hours to make, or something that ascribes to “shoulds.” It was something a mom might prepare as a snack for her kid or for herself, and therein lies the sweetness – literal and figurative.

Like the bowl of pineapple, the style element of menocore is also defined by what it is not: trendy, prescribed, price-dependent, impersonal. It started off the runway, propagated by regular people just living their lives and dressing in clothes that made them feel like the best versions of themselves (regardless of trend or designer name). Now that its begun to proliferate across industry darlings, indie designers and social media “inspo” accounts, I wouldn’t be surprised to find traces of menocore finding its way onto the runway, ever-so-subtly, come September fashion week.

“People are gravitating toward a simpler way of life in general,” Marie Dewet told me. She and her mother are the co-founders of Maison Cleo, one of the small, fledgling labels that, like Ciao Lucia, I consider representative of the menocore movement (and also a product of it, to some extent). “Not just with the clothes we wear, but also with the food we eat, the way we decorate our homes, the way we live our lives. “The thing about simplicity is that it doesn’t have to be boring, or even minimalist. It’s more about stripping away the noise.”

New York Magazine called normcore, “The aesthetic return to styles [we] would’ve worn as kids reads like a reset button—going back to a time before adolescence, before we learned to differentiate identity through dress.” In fascinating contrast, menocore is the aesthetic leap to styles we would embrace as middle-aged women, taking us forward in time to a more marinated version of our selves, our mothers and our world.

Or, I don’t know…maybe we all just wanted to start wearing comfier pants.

Modeled by Hema Barbosa of MSA Models; follow Hema and MSA Models on Instagram @gemzb_ and @msamodels. Photos by Edith Young.

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  • Anne Dyer

    I just drove 4 hours in cut offs from my 20’s. I literally almost gave myself a UTI. Give me all the menocore. This body needs to relax….

    • Harling Ross

      Yessssssss

      • “Maybe that’s why I keep dressing like a retired masseuse,” said Leandra. “Drawstring linen pants, open button-downs…”

  • Shea

    There’s been a loooot, and I mean a lot, of appearances by Maison Cleo the past few days–often even the exact blouse. Is there a partnership in the works?

    • Harling Ross

      Nope! I think the back-to-back references are indicative of what I talk about in this story– the fact that this brand is really resonating right now is due to the proliferation of an aesthetic it nails so well

    • Harling Ross

      Love

  • Ellie Thomson

    So crazy. Walked by an Eileen Fisher the other day and wanted everything

    • Harling Ross

      RIGHT

    • Kerri Campbell

      Eileen Fisher has a used clothing store online: fisherfound.com

      • Carlee Gomes

        omg thank you

  • meme

    I was just thinking about how lately I want to look like a literature teacher (does the image translate to the US?). And come to think of it, my new favorite pair of pants look straight out of my mum’s closet.

    • Harling Ross

      Hahaha yes literature teacher definitely translates (and same)

    • Jac

      My boyfriend calls my most comfortable, flowy dress my “Miss Honey dress” (from the movie Matilda… haha)

      • Harling Ross

        Miss honey!!!!!

  • Thank you for putting this into words: “mom in a Nancy Meyers movie or an eccentric ceramicist exiting her beach house studio or Blythe Danner on a solo bird-watching expedition in 1997.”
    I want to be Blythe Danner!!

  • Abby

    omg seriously, this article, you guys are reading my mind…I watched Something’s Gotta Give a few weeks ago and thought “I NEED this outfit in my life”: https://uploads.disquscdn.com/images/4da86150534411bf4ccf9dea603cff222938cf23ca89087b7dd03c93f9e76f5b.png

  • Laura

    OMG I thought I was the only one under 55 who wanted that Nancy Meyers life. This is the best news. Give me all the Eileen Fisher, please. I’ll be at my imaginary Hampton’s house this weekend with Ina and Jeffrey.

  • SpiritAndCourage

    You know what else is great about Menocore? It’s INCLUSIVE. Many of the places that carry this type of clothing (like Eileen Fisher) have wide size ranges and/or petite and plus options. Plus, everybody looks good in a pair of linen pants and a gauzy oversized blouse.

    • Harling Ross

      100%. One of the things I love most about it and part of why I think so many women are gravitating toward it. It’s such a universally feel-good look.

    • gracesface

      Yaaaaasss…I’m deep in the J.Jill catalog rn. They’re clothes run big to begin with and there are loads of sizes.

      • MippysMom

        Love J.Jill! I’ve gotten their loose-fit linen pants in lots of colors over the years, and the knit collection called “Wearever” as well. I teach, so I’ve adopted this as my normal way of dressing. A softer style works better when working with kids — they seem to find overly-dressy suits, etc. sort of off-putting.

        • gracesface

          I haven’t found pants of theirs that work for me -yet-but I love their dresses! I love the rich colors and the different prints. I find the XL Petites (!!) work well for me cause I like the shorter length. Plus I got a colorful cotton top that I just looooove.

    • Kaylan Waterman

      so TRUUUUUE. best point of all, perhaps! comfy and cool looks good on every lovely on earth!

    • streats

      Hell yeah. I wrote a piece a while ago about how going a couple sizes up in my clothing changed everything about how the relationship between my body and my clothing. It was so freeing after years of tugging at clothes that ride up or twist. The closing gambit sums up how I feel about intentionally oversized garb:

      “There’s a feeling of safety that I get from being cocooned in fabric that gives me room to move, to grow, to change; I’ll always be accepted by these clothes for who I am at any particular time. It’s unconditional, and as a result, the relationship between my clothes and my body feels healthier, and more lasting. It finally feels like I’m dressing for me, and for nobody else.”

    • BScrivner

      So inclusive that no woman over 40 was quoted.

  • mariahg

    Living in Houston, TX where walking 50 feet across the parking lot to my car in 80% humidity causes my face to melt, my skin to fry and my mop of curls to unnaturally grow in volume, I can tell you that billowy linen clothing is the only way to go (TG for business casual, amiright). Cheers to looking like a Nancy Meyers heroine all day erry day! (But isn’t it everyone’s goal when they grow up to become Meryl Streep?)

    • gracesface

      104 here in austin!!

      • mariahg

        Girrrrl, you understand the struggle!

        • gracesface

          For sure, this year it’s really bugging me! Can’t wait to do life more come uh, November.

  • I LOVE THIS SO MUCH. I also love that I can continue to borrow my mom’s clothes and be on trend even though she is nearing 60. God bless Menocore.

  • Abby

    This has been my long time aesthetic and I’m glad it’s finally getting the mainstream recognition it deserves. Now if only I could get my husband to stop making fun of my muumuus.

  • JB

    You know who’s been killing this aesthetic for a while now? Jamie Beck of Ann Street Studio. https://www.instagram.com/annstreetstudio

  • Tamlyn

    I have spent literally 90% of my days this summer using Diane Keaton as my style inspiration and I really feel like I wrote this article in my sleep and just don’t remember it.

  • Jennifer

    I want everything from Something’s Gotta Give — the house, the clothes, the car…all of it is so simple and beautiful.
    Eileen Fisher has been my favorite designer for a few years now. I’m short, yet round, and it’s difficult to find larger petite clothing that’s loose/airy. Even though the prices can be steep, it’s well worth the investment.

  • Amelia Diamond

    Just bought that Gooseberry bra because of you. Need the tortoise earrings TERRIBLY, too. Like it’s a hurt in my gut.

    • Harling Ross

      I AM ALSO IN NEED

  • Ava Shayne

    You’ve finally coined a term that describes what I’ve been wanting to dress like!! This is all spot on. Love it!

  • Amy

    welcome, ladies, we’ve been waiting for you….The first time around, in the 80s, it was CP Shades….the linen, the comfort, mmmm….

    • Voovoo

      If I see a CP Shades item in a thrift store, I’m unable to not buy it. It’s do simple and good!

    • Patricia Kaiser

      CP Shades is still going strong with their timeless, comfy, fun look!

  • Shevaun

    Oh so that’s what I’ve been doing. I think I tend to combine menocore (primarily the comfort, flowiness and sun-protection aspects) with my other style inspiration which is 70’s skater boy/Ace Ventura, I.e. lots of Hawaiian shirts, oversized band shirts, denim jackets and vans sneakers.

    https://uploads.disquscdn.com/images/1becde8103d81d0448fa6a04a35f6a05d127e59dc00f62327d4f75e9cc8c3809.jpg

  • Ally H

    THIS.

  • ashley

    wow and I was seriously wondering why I was on coldwater creek site a few weeks ago looking at linen pieces / maybe for a studio tunic. menocore is damnnnn right.

  • Néo Bourgeois — Christum

    Santa Barbara Chic

  • Isabel Moore

    Finally! I name for it. I adore all the women you mentioned and the fact that this style is trending. What’s fab about it is that women at the source of the inspiration have reached an age where they don’t give AF but also have taste. What a combo to be inspired by!

  • Courtney Cassidy

    Meryl Streep’s character in It’s Complicated (another Nancy Meyer film) — the epitome of Menocore.

    • angela

      YES! One of my favorite movies. Her outfit in the beginning of the film in all-white with the striped slouchy handbag…California perfection.

  • prairie dogs

    I purchased a floor-length, gauzy cotton block print emerson fry caftan this spring and have lived in it– I was inspired by my mom, who owns the same one and also wears hers constantly.

  • Juliana Salazar

    <3 this shoot

    • Harling Ross

      <3 u

  • prairie dogs

    Also we need to add Frankie from Grace and Frankie to this pool of inspiration. Her overalls are so on point.

    • elpug

      Yes. Frankie is the epitome of relaxed and laid back style. I’m starting to think this is a style adopted at this later age due to wisdom and knowledge of what works best for every day wear. Why not start early?!

    • streats

      Holy shit I think I need to rewatch that show. It was so good

  • lillian c.

    maybe this is why we’ve all been so obsessed with miranda hobbes lately??? just a thought

    • Harling Ross

      taking the words right out of my brain TYSM

  • patyof

    Yay!!!! There’s no other way to survive southern Arizona summers. Lately I’ve been wearing these flowy, silky high-waisted floral pants, a sky blue linen button down, and a floppy sun hat the size of a truck anytime I have to go outside. So comfortable, so weird, this is my favorite aesthetic/style ever of all time.

  • Voovoo

    This phenomenon explains why three very stylish youngish ladies I know, on separate occasions, declared a new love for the Garnet Hill catalog.. Which is where I discovered that Superga makes a linen sneaker, just for this look. Also, Eileen Fisher shoes are fabulous. But also, I still like Normcore. Is it totally over? Not that it matters, I live in New Mexico.. Either look blends in perfectly here. But what if I travel someplace with cool young people? What then?

    • gracesface

      I bought a quilt from Garnet Hill on sale (French Market quilt, reversible) and it is EVERYTHING. Plus I’m always drooling over their gorgeous leather bags…can’t speak for the clothes themselves but their stuff is aspirational af.

  • Harling you GENIUS! I’ve been thinking the exact same thing, just couldn’t find the right term for it – I just wondered when we started dressing like our mothers on their way to a pottery class. I genuinely believe menocore is the style of the decade. It’s such a feminist look

  • Martha Lewis

    Please call it jammycore or pjcore not menocore!

  • Menocore? Oh give me a break. #notdeadyet http://bagandaberet.blogspot.com/ PS: Advanced Style is an oedipal creeper.

  • I’m all over Menocore! Thanks for giving it a name!

  • Holly Lyons

    I would suggest a cousin to Menocore – Noracore – influenced by Sleepless, When Harry Met Sally, You’ve Got Mail (Meg Ryan as the 90s derivative of the original on screen rom com queen Keaton).

    • Mariel

      Omg this is my look right now

  • kevynryan

    Frankie of Grace and Frankie. I’m in!

  • Ai-Ch’ng GB

    All the above images and words <3 <3 <3

    That supreme level of comfort in dressing shows in the dresser's relaxed body language: it is gorgeous.
    Menocore: truly an elegant way of dressing your body according to the life you LIVE – rather than the more pretentious and far more uncomfortable way of dressing for the life you want to lead.

    • Harling Ross

      Oooo I love that

      • Ai-Ch’ng GB

        Thanks, Harling 🙂

  • Genevieve Sisco

    This is the best ever. I wear Vince mixed with Dries mixed with a little Chanel. The best.

  • Meghan

    yessss! all the eileen, all the 90s meg ryan, all the easy breezy retired librarian in berkley ceramicist on the side small glasses vibes.

  • okay. you know what? YES. I AM ALL ABOUT THIS.

  • And ladies? Guess what. This is a fantastic 50th birthday present, THANK YOU.

    • Harling Ross

      <3

  • Bo

    Bonus points if your menocore wear is actually borrowed (stolen?) from your mom

    • streats

      My mum is going to go through her closet soon as part of The Great Decluttering we’re doing. She says loads of her clothes don’t fit her anymore, and I am super excited about stealing them because they’ll be the perfect amount of too big on me.

  • Ciccollina

    Oh I loooooove this. Love love love, thank you Harling <3

  • It feels like my guy is constantly telling me I dress like his grandmother so it feels good to finally have a name to put with my personal style. 😂

  • Sari Fishher

    I always called this “funky old woman clothing” (linen and gauzy flowy dresses with and cool funky jewelry etc) and have been excited to get to a “certain age” so I can start wearing that stuff but I guess I can start now

  • Shelley

    Story idea: How to transition Diane Keaton beach wear into winter looks??

  • Amanda Orlando

    This is the most relatable MR article ever! Literally exactly my style and how I describe it. I love it

  • Alicia McElhaney

    MENOCORE I knew I was looking for a name for the billowy stuff I’m gravitating towards lately. Blessss

  • Kaylan Waterman

    it MEEEEEE. so happy that this wonder now has a name and that a style so inclusive is becoming such a widespread phenomenon!

  • Kaylan Waterman

    Since I was a child, I envied the 60 year old Jewish ladies dressed in flowing black (always black) Eileen Fisher, dripping with art fair jewelry. Now I don’t envy, I simply emulate. Thanks ever so, Mrs. Rosenberg. And YOU, Harling 😉 <3 Menocore foreverrrr.

    • ladyfresh

      yes! i do the same just all black. its simplified my wardrobe SO much

  • streats

    YES YES YES YES YES. I recently stopped buying anything synthetic and also try to buy second hand as much as possible. This means I end up with a lot of loose linen shirts and tunics and muu-muu-ish boxy dresses with patch pockets. I love it. I’m actually both ends of that spectrum. Last summer I bought an INCREDIBLE giant-hibiscus print shirt from the plus section in Goodwill and it’s my favourite thing ever, like grandma at Palm Springs retirement community but like, a young spritely grandma that has all the gramps getting hot under their lil polo tshirt collars, with huge vintage sunglasses and possibly some kind of turband and definitely bright lipstick. Other days I’m like, oh isn’t this shade of eggshell delightful, I think I’ll wear it with my raffia hat. I’m usually a winter gal but this aesthetic has me all about the hot weather finally

    • Are patch pockets on boxy things not one of God’s gifts? Yessssss.

  • allison fargo

    right now i’m gunna say i’m not into this but give me like 3 weeks and i’m probably going to be like “wow, wait, this is actually amaze”

  • Mackenzie Jade

    The Row !!

  • alice
  • Ashley

    I’ve been into this without even realizing it was a thing until you identified it…I thought it was called “turning 30” mixed with my obsession with Team Olsen. Pleated Céline pants, silk blouses undone from The Row, and I just bought a Dries top the other day from that collection that had the great prints that totally fit this vibe. On point, per usual!

  • Judith Tyson

    This article is misogynistic and ageist and deeply offensive to women.

    • Amy

      Most, if not all, of the people on this thread are women who don’t seem to be offended at all. And being someone who is of the ‘Meno’ age, I find this article sweet and celebratory. I actually think that it is quite the opposite of ageist. I really hope that you can try on a different pair of lenses and see this article for its intentions rather than looking for something that just isn’t there.

  • Devon

    YES! I need all of this. I was in love with Diane Keaton’s style as a teen. A couple years ago when the show Bloodline came out all I wanted to do was dress like Sissy Spacek in the Florida Keys.

  • Judith Tyson

    Wow… just got hate mail from a MN troll because I don’t like this article!

  • Lindsey

    omg what a great name for this! my husband and i always call it “museum lady”- gauzy scarves, chunky jewelry, fabulous glasses, and linen pants. i always tell him, “i think i’m turning into a museum lady and i kind of like it?” and he’s like, “i’d love to be married to a museum lady, she seems cool.” menocore/museum ladies for the win!

    • ladyfresh

      absolutely. 80s/90s gallery owner/buyer, slightly eclectic, interesting but always comfortable very NY frankly in that way not one but those who live in NY knows because you have to walk everywhere and uncomfortable clothes and shoes eliminate themselves from the wardrobe

      • Lindsey

        Yes! You get it.

        • ladyfresh

          <3

  • ES

    Love the quote about this style embracing “semi-frizzy hair” !!! My hair is naturally a fluffy (and I love it!) and I’m so glad that frizz isn’t a four letter word anymore.

    I just rewatched The Princess Diaries and while it is a charming movie at times, I am bothered by the whole idea during the makeover montage that “frizzy hair=ugly, smooth hair=beautiful.”

    Anyways, stepping off my soapbox, Mia’s mom (Helen Thermopolis!) in that movie is a great example of menocore! Also, totally agree with other commenters who have said that Frankie from Grace & Frankie is #stylegoals (see below)

    https://uploads.disquscdn.com/images/359f3f3c1a4727de4f2a4e1a4dfc62bb3fa1a73662e160eb9a3607f53cf8c985.jpg https://uploads.disquscdn.com/images/30a55c801c1c54c7cb9ea473b027d32691f58f9e34c15d955b5d81f2cb48d78b.jpg https://uploads.disquscdn.com/images/84bb2d5d131c16097a612d94d7e192f248aae46d56b290bcdf3f82f9dc6fd24f.jpg

    • ES

      Thought of another prime example: Lillian from Unbreakable Kimmy Schmidt!

  • Lauren Watson

    Meryl Streep from “It’s Complicated”

  • Anna Fiore

    I watched “20th Century Women” recently and noticed how much I wanted to dress like Annette Benning. 1979 menocore.

  • Carlee Gomes

    I’ve been obsessed with @simplicitycity and @shopthebreak on Instagram lately for all of the reasons extolled here (though, without being able to articulate why as Harling has). Plus I want to buy everything The Break is selling.

  • ashley

    Is this why I’ve been on coldwatercreek site lately looking at linen / pinafores for my studio

  • Rachel

    Can we work on finding a stylish angle for my brightly coloured Chacos?

  • beckly

    You kids are hilarious. Go ahead, waft around in loose shit to stay cool. But FFS dilute your menocore with midriffs, visible underwear, décolletage, skirt splits and sheer. Because the window for all that is tiny and gone before you know it. Now get off my lawn. 😉

  • Paula Rodio

    Great article…I kept picturing Phoebe Buffay wearing all these outfits.

    • streats

      YES. I read a retrospective of Phoebe’s style somewhere recently and it made me want all of them

  • Deborah Gladys

    Every single one of these models are UNDER 50.

  • sdanorth

    Old Rose at her pottery wheel at the beginning of Titanic.

  • G De Siena

    AT LAST.

    Thank you Harling for uncovering the mysterious reason why I have found myself following more and more all-linen-everything + warm-sun-light filled accounts lately.

    Also, I now need a strawbag and Uniqlo is having a promo on 100% linen shirts. FYI.

  • pamb

    The key to menocore is be skinny and in your 20s. I’m 52, technically post menopausal (TMI?) and I’d never dress this way. To wear Eileen Fisher and J Jill at my age to to officially signal that you’ve given up. Not that a single Chico’s item spells Old Lady, but the look is very different on a dewy skinned young woman vs. me. My 70 something mother rocks menocore, I’m not ready to go gracefully into that good night.

    • PK

      This. Thank you. I was there (and thin) for the 80s and early 90s. I loved that look and still do. I don’t think it would love me back, middle age. Maybe if I were tall and willowy instead of bam boom bam in the curve dept.

    • june2

      Then what DO you two do? I’m a young looking 50 and thin so think menocore works if you do it, as all older women must, with extra panache in the form of at least one strikingly cool accessory. That can be long, flowing sun-kissed hair (caroline de maigret, gweneth paltrow) or amazing jewelery but has to be there. The right shoes are key too. It’s also more a state of being..

      • pamb

        It’s just… no one I know actually dresses in menocore! My friends are in their early 50s. Fall options are skinny jeans, knee high boots (not me, I’m too short) and a cute top. Summer is a knee length skirt, cute top and sandals. We’re not trying to look like our teen daughters, but flowing linen is a look best suited another 20 years down the line, IMO. I live in the suburbs of Minneapolis and am from Chicago and visit there often. Maybe it makes more sense in a warmer climate year round?

  • snooksmcdermott

    Cultural appropriation! You kids get outta my closet! [shakes fist]

  • Rebecca

    This is fantastic. And the direction I’ve been gravitating in recently. In fact, as I’m starting to think about expanding my product offering for my brand, this is the way I’m going. Easy, linen pieces that are classy, a little European, and long-lasting. Jamie Beck at Ann Street Studio is dressing like this, and it’s killing me (that and her ultra chic french life and incredible self portraits). But seriously, as I get older I channel more Diane Keaton and Lauren Hutton, and it makes me feel way more confident than trying to dress trendy.

  • I love it. You have nailed my philosophy exactly. I love that you have given us a name, a movement.
    Relaxed styling, adjustable waistlines, sleeves cut to flatter (and not look dowdy) in fabrics that feel incredible on your skin … this look is all about how comfortable the garment physically feels and then how it makes you feel. We then machine wash everything to make it easy to care for … no dry cleaning, no ironing. Just hang on a coat hanger to dry.
    I wanted to make my clothing life simpler but I still wanted to look stylish so I created “byfreer.” We cut relaxed, classic styles in really good quality materials – as we get older this is really important.
    Softness, comfort and a little bit sexy.

    • streats

      Adjustable waistlines are a revelation

  • Julia

    “Eccentric ceramicist exiting her beach house studio” is forever my aesthetic goal

  • Laura

    Okay, I’m thrilled that you gave this a name. So genius! I’m heading into my 50’s – gulp – and I was wondering what has been happening to me over the last three years. I suddenly had the thought that I needed to update my wardrobe. To my surprise, I found myself gravitating toward loose fitting clothing and more comfortable shoes – slouchy t-shirts, big sweaters/cardigans, Everlane sweatshirts, loose joggers, linen tunics, Allbirds Wool Loungers shoes… just this month I purchased four pre-owned Eileen Fisher linen tunics. Part of it also is that I want lower maintenance clothing. Like you said in your article, I want clothing I don’t feel self-conscious or uncomfortable in, but I also want to look stylish. Now I just need to pull out my sun hats from storage.

  • Robin

    I am super excited for the menocore winter edition. Will we all wear chunky knitted, dark brown cardigans? And broches? And fur lined boots? Please tell me if you have an answer

  • Bodil

    http://www.newyorker.com/humor/daily-shouts/carols-closet-clothing-for-adult-women?mbid=social_facebook Did you see how even the new yorker is hearing about it? it’s a thing when people start making fun of it!!

  • ChrisB

    shoot me if ever I start dressing like Diane Keaton!!!

  • Wolfy

    Not sure if anyone’s mentioned her yet, but http://www.gudrunsjoden.com is great for loose, flowy, colourful basics!