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10 Fashion Bloggers on What Their Jobs Are Really Like

It’s a lot of work, and they don’t like the word “influencer”

03.28.17
10-Fashion-Bloggers-on-What-Their-Jobs-Are-Really-Like-Man-Repeller

Camille Charrière of Camille Over the Rainbow picks up the phone, greets me with a cheery hello, then asks if I can hear her okay. She is inside of Paris’s trendy Hôtel Costes and reports that it is a sunny, gorgeous day. I picture her heading to one of the small, circular tables in a patio-like area that sits underneath a retractable glass roof, flagging down a waiter with the phone pressed ear-to-shoulder so that she can order a glass of wine, or maybe champagne.

“I’m sitting on the floor of the lobby by an outlet,” she tells me instead. “My phone was about to die so I ran in here to charge it.” And poof, the vision I created in my head is replaced with reality.

I call Camille to talk about exactly that: Is her life as perfect as it seems? She was my last interview out of a whole slew of names you’re likely familiar with: We Wore What’s Danielle Bernstein, Arielle Charnas of Something Navy, Aimee Song of Song of Style, Sea of Shoes’ Jane Aldridge, Tamu McPherson of All the Pretty Birds, Gabrielle Gregg of GabiFresh, Nicole Warne of Gary Pepper Girl, Lainy Hedaya of Haute Inhabit and Freddie Harrel of her eponymous blog. I ask each woman what it’s really like to make a career out of a social-media presence.

The night before you get your life back😈

A post shared by Camille Charrière (@camillecharriere) on

They Know It Doesn’t Look Like It — That’s the Point — But It’s a Lot of Work.

Camille makes me promise not to make her sound like “a wanker,” and she doesn’t (she can’t — she’s really funny), then explains what I’ve witnessed firsthand: This industry is glamorous, yes, but it can be a strain. Travel is an amazing privilege, yet exhausting. Being your own boss means a self-managed work schedule, but one that ends up being 24/7. Photoshoots are fun, but having a camera in your face when you’re tired, stressed and trying to make a client happy is draining. It’s competitive and pressure-packed. Everyone I speak with echoes this.

They’re not, however, afraid of hard work. They’re proud of it. What bothers them is the misconception that they don’t work, or don’t really “do anything.”

“People outside of this bubble don’t consider it a job,” Freddie Harrel tells me. “They don’t see what goes into the production of the content we publish. I don’t think everyone realizes that you can make a good living doing this, either. Someone recently asked me why I call what I do work ‘since I don’t get paid.’ I was like, of course it’s work. It’s a constant hustle. You have to constantly prove what you’re worth in this business. And yes, I get paid! I make good money, too!”

Have a terrific Monday, if they still make those 🙃😘 📷: @nicolehertelphotography

A post shared by Frédérique Harrel (@freddieharrel) on

Aimee Song of Song of Style says that managing people and dealing with the business side of blogging is the hardest part for her, and is rarely talked about. “Whether it’s hiring people or negotiating deals, making sure it makes sense for everyone — including myself, my team and the brand I’m working with…there are so many aspects of this job that are not documented.”

Haute Inhabit’s Lainy Hedaya agrees. “Most people don’t understand how personal a business is to its owner. It’s her child because usually, there’s an emotional catapult to the inception of the business. A lot of people think I just frolic around the world wearing cool clothes, take selfies and my work is simple, but there’s a lot behind the scenes that goes into a single Instagram post.”

“Every day of the week is scheduled top-to-bottom,” says Jane Aldridge of Sea of Shoes, who is trying to put an end to working weekends. “There’s time allotted for styling, shooting, post-processing, writing, web management, working on our food blog, correspondence, planning. It’s really a job like any other, only a bit wacky sometimes. (I change in coffee shops or gas stations way too often.) It’s a grind, and draining at times. It’s hard to not let it seep into every aspect of your life.”

Wearing 10 yards of rainbow to get our fresh baguettes this morning! 🌈☕️🥖🥖#paris

A post shared by Jane Aldridge (@seaofshoes) on

As with Jane and her food blog, a lot of the women I speak with remind me that they have more than one project in the works.

“I’m an entrepreneur involved in seven different companies at the moment,” says We Wore What’s Danielle Bernstein. “I started a line of overalls this year called Second Skin Overalls, a shoe brand, The Archive Shoes, I invested in a tech company called MovieGrade, have had a company for years called Body Bauble, and am working on two new lines coming out this year. ‘Just a blogger’ my ass!”

Afternoons in camel and gingham 👩🏻‍🎨

A post shared by by Danielle (@weworewhat) on

Don’t Call Them Influencers

Gabrielle Gregg of GabiFresh doesn’t mind the word blogger. She thinks it’s easier to understand now since it’s part of our lexicon. What she has a hard time with is the word “influencer.” She and nearly everyone else I speak with agrees that it’s a bit cringeworthy.

The general consensus is: it sounds self-absorbed when used to describe yourself.

Tamu McPherson of All the Pretty Birds, one of the most lovely people in the business and a woman who has a hard time being negative (save for when she’s in an airport, she told me to tell you that), “gets” what the word has come to mean — it’s an umbrella term that encompasses the large span of careers that fall into within this category. But, as a sometimes stylist and photographer who got her start photographing others, she prefers “digital talent.”

Bright, sunny Spring days. ☀️

A post shared by All The Pretty Birds (@tamumcpherson) on

“We are using our digital talent to realize whatever projects we are working on. My talent is photography and styling,” she says.

Camille Charrière describes herself as a filter. “There are so many visuals everywhere; no one knows where to look anymore. I filter information through a prism of what I’m seeing. In a world of too many options — like, why do we need 50 different types of yogurt? — everything is so overwhelming. So we filter things down and offer a more streamlined view through our Instagrams, our blogs. It’s much nicer than influencer.”

The Pressure of Perfection

These women may very well be filters, but theirs is a growing fight to not, in turn, become filtered, to stay relevant and to continue momentum for the sake of lucrative partnerships. If you’ve ever found yourself in an Instagram trance, scrolling Discover pages for inspiration, you know that the digital-talent market is both impressive and saturated.

“Blogging is an ultra-competitive field,” says Jane Aldridge. “Every aspect of your content output has to be perfect. When you go into a photoshoot, you want it to be on the level of a magazine shoot that used a stylist, wardrobe assistant, hair and makeup team, photographer, set designer, assistant photographer…except you don’t have any of those things. It’s just me and my fiancee, driving around location scouting with a change of outfits in the trunk.”

“There are so many beautiful accounts out there,” Tamu McPherson tells me. There were very few people doing what she is doing when she started, allowing her to develop an authentic voice and loyal followers. But now, “the standard is so high that I get frustrated when I can’t achieve the perfect feed,” she tells me.

“Even though I’m a photographer, I’m not producing the kinds of mind-blowing images that everyone on Instagram is now accustomed to seeing. I’m not throwing down like these other Instagram photographers. I just wasn’t born with their creativity and Photoshopping skills. That’s the biggest difficulty I have: You want to set a high bar for yourself, but if you’re looking around at what everyone else is doing all the time, no matter how many how many apps you download, you never get there.”

“The pressure to deliver content every day is always there,” says Arielle Charnas. “The worst part is losing creative freedom,” though that’s something she tries to avoid with the various jobs she takes on. “The most important thing to me is that whatever I promote is as organic as possible.”

👩🏽‍💻 *soft pink* | link in bio

A post shared by Arielle Noa Charnas (@somethingnavy) on

“There was a time in my life where Instagram or ‘creating content’ heavily influenced my life,” says Nicole Warne. “When I had just discovered my love of travel, and my audience responded well to it too, I felt the need to be moving from country to country as fast as I could. Over time, I realized how conflicted I constantly felt. My community wanted to see the world through the Gary Pepper Girl lens, but traveling so much when I needed to be in the office with my team working with our clients was counterproductive.”

“In some ways, social media can dehumanize a person. People think what they see on my Instagram is really my life,” says Lainy Hedaya. “To some extent it might be, but I’m not going to post a picture of me on a Sunday morning with food poisoning. Relatable, sure, but not so inspiring.”

@lele_sadoughi earrings & @cf_goldman via @modaoperandi dress. #flowergirl #littlehouseontheeastriver 🌸

A post shared by Lainy Hedaya (@lainyhedaya) on

“People can be surprised when they meet me; I’m pretty weird and friendly,” she says. “It used to hurt me when people made up perceptions of me. It’s very easy to put someone in a box and make assumptions about who they are. I’ve realized recently that the only person I have to live with is myself. If I can live with the decisions I make, do right by others and be proud of myself, then everything else just becomes noise. In a way it’s kind of unapologetic, and therefore liberating.”

Nicole Warne came to a similar conclusion. “In hindsight, the lifestyle I was living when I was traveling for the sake of content wasn’t sustainable. I became more and more disconnected to the reasons I was doing it.” She eventually took a step back and spent some time at home. She says that’s helped re-balance her lifestyle and, in turn, her company. “Identifying that I needed some sort of normalcy or routine, and that it was okay to feel this way, has helped shape Gary Pepper into the brand it is today.”

Perfection isn’t the only sort of pressure that exists. Gabrielle Gregg spoke to me about the pressure she felt as a body-positive voice in the industry back when she was 23. “I changed my blog name from ‘Young, Fat and Fabulous’ to GabiFresh because I don’t want to be THE Spokesperson for the body-positivity movement. I felt like I couldn’t have my own opinions because if I said the wrong thing, I’d get criticized.”

Part 2 of my birthday trip is on my blog! Link in bio with outfit info 🍋 #bigfatgreekbday #gabithreezero

A post shared by Gabi Gregg (@gabifresh) on

Now that she’s a bit older, she feels more comfortable speaking her mind and understanding that she can’t please everyone. “There’s less pressure to like myself now,” she says. “You can’t have a good day everyday, right? I’m finally able to admit that I don’t always love my body. It’s a work in progress, being okay with the fact that I can’t always be the perfect body-positivity leader.”

These Women Love Their Communities and Their Careers

Each woman brings up their supportive communities: the readers, followers, supporters and commenters who encourage them to keep doing what they do.

“I never set out to be a role model and I don’t identify with that term,” says Nicole Warne, “But to hear I have contributed in the smallest positive way to influencing someone’s life is incredibly fulfilling.”

On our way to @ferragamo 💫 Shot by @theurbanspotter

A post shared by Nicole Warne (@garypeppergirl) on

“I am making difference because people tell me I am making a difference,” says Gabrielle Gregg. “Women tell me stories about how they never thought they could wear a bikini until they saw me in one, or that I helped them with an eating disorder. When people say what we do is superficial, these kinds of things remind me it isn’t true.”

“The biggest misconception is that we’re in it for the free clothes, free travel experiences and because we want to be famous,” says Aimee Song. “Sure, that’s one way of looking at it, and with some people that might be the case, but having an online community can be a very positive and empowering thing, especially as a woman in today’s world. The best part about this journey is I get to meet so many amazing people. Being able to organize a community to help support others who are less fortunate is probably the most rewarding thing about what I do. My readers recently helped raise $80,000 to build water wells for people in developing countries. I am grateful to have this platform that allows me to share and inspire people to do positive things.”

Camille Charrière just launched a podcast called “Fashion: No Filter” that features women using their platforms for the greater good. “These platforms come with responsibility,” she says. “We can use them to do more than promote ourselves or other brands.” The podcast is her long-term plan; a way for her to continue telling stories that matter to her, especially as her interests change. “Instagram could disappear tomorrow and followers wouldn’t mean anything. You want people to remember you for the right reasons.”

“This isn’t neuroscience, but it’s a bit of a misunderstood industry,” Tamu McPherson says to me. “You don’t want people to think you’re just another pretty head on Instagram. You have to have credibility. You want people to think you’re a smart person, and you want them to know you work hard.”

“You could lose popularity tomorrow, and then what? If you’re not some great phenomenon, it has to come to end eventually. And when that time comes, you better be curious enough to figure out what comes next. Me? I want to work. I can’t sit still.”

Of course, guess what each answers when I ask if they would take it back — the career, the pressures that come with it, the public eye and the competition?

“Never.” “Nope.” “Not a second of it.”

No filter.

Collage by Maria Jia Ling Pitt. 

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  • KK

    Holy crap I want to live in that @songofstyle pic. Dress/shoe/wind goals.

  • Jennifer

    I always figured it was hard work. Would love to see what a day-in-the-life for a seasoned blogger looks like versus one who is just starting out. Living in LA, its very common to see a fashion blogger walking around town, at a popular museum, cafe, etc. dressed to the 9’s with a photographer friend, looking for a spot to set up and take pics. From an outsiders perspective and witnessing the picture taking and posing, at first it comes off kind of annoying and unoriginal (at this point), like “look another blogger posing with her Alfred coffee cup and on trend bag/shoes/sunglasses/etc” but then I think about how un-shy one would have to be because everyone around you knows what you’re doing. And hey, at the end of the day, they’re getting paid, making connections, collaborating, traveling, etc. Any ounce of success, comes from effort and persistence and that’s something I can always applaud, even if thousands of other women are essentially doing the same thing.

    • Amelia Diamond

      I like the idea of doing two days in the life side by side. You’re right — they would look completely different. One thing a lot of these women have in common (who I spoke with) is that they started out fairly early in the game. But that’s why it was so interesting, for me, that they all brought up awareness of the competition out there. I always assume that once you’ve made it, you’ve made it. I never thought about the pressure that exits to STAY making it, as it were. (in v bad grammar sorry just had wine // procrastinating a story on SWEAT !!!! )

    • Dymond Moore

      I’ve been blogging for 3 years, but I’m only 18 so my routine for creating content is MUCH different than theirs. I’d also like to see MR address how few WOC “popular”bloggers their are in the industry. I also feel that those interviewed above sound a bit pretentious. Yes, they work hard to create their content, but now they have teams and resources at their disposal that bloggwrs just starting out don’t have at all.
      http://www.thechicmachine.com

  • Another great post. The life of these bloggers is fascinating. I am a man writing a blog about “Women’s Fashion ” from my perspective . This field does not belong to women exclusively.
    Thanks Jandrew
    Dress The Part
    http://jandrewspeaks.com

  • Linda

    Very interesting article. I love that you brought up this topic because it’s one I always wanted to discuss.

    I think what many people don’t realize is that these personal accounts eventually developed to brands that use Instagram as a platform for marketing. Yes, they might promote only the brands they relate to but the bottom line is that they are being promoters. Can you still call this a personal account?
    Hence : … “ but I’m not going to post a picture of me on a Sunday morning with food poisoning. Relatable, sure, but not so inspiring.”
    I guess my point is that this is where the distortion of the blogger’s real life and the blogger’s life we think we know happens. And they (the bloggers) should not be surprise with people’s misconception of their reality.

  • Tess

    Would actually love to see Man Repeller delve a little bit into the ethical quandaries these women raise. Does it bother them at all they are selling a very curated life as reality? Or considerations into the fact they might degrade as well as empower? I do not mean to vilify these bloggers, or bloggers in general! I just think it’s an integral part of the discussion that seems to be glossed over.

    • ⬆️ This would make a great round table discussion.

      • Amelia Diamond

        It would! I love that idea. I have a lot of thoughts that I want to answer clearly and fully thought-out – let me raise this as an RT topic idea!!

        • Pandora Sykes

          Can I gatecrash the RT? LET ME AMELIA, LET ME.

          • Amelia Diamond

            YES!!!! YOU ARE ALWAYS WELCOME.

          • Nneya Richards

            That is such a great topic! People often ask me that as I was a women and gender studies major in college. It’s gotten better but I used to get, “you’re a feminist in the fashion industry? What a contradiction!”

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        • Thandi

          Great idea! I think another interesting topic to add to the discussion would be the SEVERE lack of diversity and representation. MR and refinery are really good at using their platforms to reflect a diverse range of women and issues which is probably why I’ve (along with a number of my friends of colour) been such an avid follower and will continue to be so (lawyers who love bloggers!) we just don’t see it, particularly in England. Ive always wanted to know if ‘bloggers’ or ‘influencers’ ever call this out when they work on their racially challenged campaigns? Ps the only comments section I read without fear of breaking out into a cold sweat!

    • Leandra Medine

      so many ideas brewinggggGGGGGGggggggg. Thank you for being so communicative, and sharing thought starts under this story, Tess!

      • Rose

        Tess’ response is great! I’d also love to know more about how bloggers feel about endlessly pushing consumerism, and the effects this can have on the environment, the financial state of their followers (who feel like they need to buy things that may be outside of their budget or price range, because their favorite influencer posted it), etc. Do they feel like it’s sustainable? What do they hope to accomplish in the future, will they pivot away from mass consumerism? Are their causes they want to champion, do they plan to push their followers to not only invest in brands or experiences or places or whatever it is they’re being paid to push, but also how to better themselves and the quality of their lives in the process, and make decisions. I used to blog for a bit, and I know the pressure to always show off something new never ends, and it can lead to a lot of pressure (/major financial issues, if you’re not careful or educated).

        • Hi Rose, you’ve got some great questions over here! It’s a bit double sworded, isn’t it? On one side: the content is beautiful to see and inspiring, on the other, like you said, it may push consumerism. I think it’s important, as consumers, to develop a strong mind and not let everything influence us so much. Because, at the end of the day, it’s their job, it’s sales, it’s what they will do to create income for themselves. Love, Veronica

        • Tbh I’m less concerned about them promoting consumerism and this lifestyle’s effects on the environment, but rather feel like bloggers aren’t nessecarily a good influence on how their readers see their own life in contrast. What made blogs popular was that they were relatable and felt more “real” compared to ads or Hollywood. They were the cool friend on the internet. Now it seems like bloggers slightly lost this charm by becoming more and more like celebrities and everyone monetising their blog, which means making a brand out of themselves. Bloggers can make an impression of being some kind of superwomen, looking gorgeous, eating pretty food, wearing expensive clothes, and living a perfect life, which can make us feel less great about our not so perfect life. I also see that less people are trusting blogger reviews due to sponsoring, and sometimes it looks like they are biting the hand that feeds them, when I see obvious advertisement masquerading itself as genuine opinion.

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  • Tess

    I particularly liked the quote from Ms. Gregg: “I am making difference because people tell me I am making a difference. Women tell me stories about how they never thought they could wear a bikini until they saw me in one, or that I helped them with an eating disorder.” I can’t help wonder about how the converse is likely true for the majority of the other women showcased in this piece. How many girls scroll through their feeds and see image after image of really beautiful, really skinny, really rich bloggers enjoying their perfect life, and then feel horrible about their own.

    • Linda

      That was exactly my point! By no means I am saying the bloggers don’t care or don’t mean well but I can’t bring myself to believe their primal goal was to empower. I think empowerment as well as feminism became very tricky terms to recognize situations where they are used as purpose or used because of the hype around them.
      I love MR’s platform so much because I felt inspired and empowered since my first visit. This place feels very real in terms of women’s empowerment whereas at other places I sometimes think myself: “yeah right…”
      I also believe that anyone with large audience and influence, in this case bloggers, have the responsibility to use their voices for something good. They are brands after all. It’s the same principle as Social Responsibility at businesses/corporations.

      • Tess

        Totally agree. MR and Gabifresh are bringing something new to the table, the others not so much. I would bet money that each of these women (likely via a bikini pic) is directly responsible for one of their followers putting her fingers down her throat or skipping a meal. And I’m not so sure they can feign ignorance. But they certainly didn’t create the system, and they’re not evil for wanting to profit off their appearance.

        • Tess

          I want to underscore, I don’t think they’re bad people! I just think there are bad aspects to what they do, aspects that are worth discussing.

          • Anni

            I get your point – but I think if we take that standpoint, just by the virtue of posting images of myself (a petite, conventionally attractive-ish person who is sample size) then I have also done the same thing. I may not have any followers from a blog, but certainly someone who is sensitive towards their size and suffering from a eating disorder could stumble across a public picture while on social media and experience the same thing. The same analogy could be made for POC struggling with “otherness” as immigrant children for instance, and I think it would be both unhelpful and silly to ask white people to post less images than to offer pages documenting POC thriving as part of the country or documenting them in a similar way that is aspirational to teens. While it’s important to be empathetic towards people, I think ultimately it is up for individuals to navigate the kind of media they wish to see and to encourage large outlets to post more inclusive content.

            While I think it is important especially for these immensely famous bloggers to be vocal about body positivity and diversity, as straight size bloggers their voices are not necessarily as important or has the same impact as seeing GabiFresh in a bikini would. That’s fine – just like I wouldn’t expect a white blogger at the forefront of championing diversity in fashion advertising (although their help is both wanted and appreciated). I think the broader conversation is less about what kind of content these women put out and more about how broader media (such as the media groups that represent many of these ladies) needs to respond by championing less conventional voices so there is more variety when looking at content.

          • Tess

            I believe you’ve misinterpreted my point, I was not saying they should not produce and publish this kind of content, but rather that they shouldn’t produce and publish this content under a false pretense of empowerment. Additionally, a crucial difference in your analogy is that the blogger is profiting from her bikini image where as you are (likely) not. Incorporating money complicates the morality of the issue at hand. Does profit beget social responsibility? Just something to consider.

            That being said, I totally agree that ultimately the greater responsibility to produce and promote non-conventional voices falls to those with greater power, i.e. media groups.

          • Kyra

            I’ve read through this entire comment section and what bothers me about your comments (i.e. the fingers down the throat portion) is that you seem to assume that thinner people cannot participate in body positive messages as well. Yes, GabiFresh exudes body positivity in a bikini but she also stated that she didn’t want to be the face of body diversity hence the name change of her brand. While she loves her body, she’s also admitted to not liking her body at times which is something we all face.
            I personally have had many body confidence issues throughout my life and was bullied immensely as a child, but I don’t shame thinner people for taking pride in their body. If they were to call themselves “fat” or “overweight” then that would be a different discussion, but at what point can we not look at all bodies (colour, shape, bumps and all) and deem them all beautiful?
            While I understand that the fashion industry is notorious for perpetuating unhealthy and malnourished bodies, some of these women work extremely hard for what they have. Personally, I follow SomethingNavy (mostly for Ruby) but I’ve watched her work hard post baby to get in shape, and yes, she posts, videos of her dancing in workouts and promotes the workout clothes but she’s fairly candid about it.
            As a side note, while you argue that images of thin women may trigger an eating disorder and “shoving fingers down their throat” you could also argue that images of overweight women (equally proud of themselves via their filtered branding) may trigger an eating disorder and cause someone to overeat or binge. Eating disorders come in all forms, they are not always the product of a desire to be thin.

        • Pandora Sykes

          Gosh. “is directly responsible for one of their followers putting her fingers down her throat” = a pretty nasty sentence. I get what you are getting at and there’s valid commentary that we still worship at the altar of slimness, but to say that someone is directly responsible for an eating disorder, which is a *mental health disorder* isirresponsible.

          • Tess

            I apologize, that sentence was more graphic than it needed to be. However, I stand by the sentiment. I was not saying they are responsible for starting or creating eating disorders in their followers, but rather they might exacerbate symptoms (pulling trig, skipping meal).

            I didn’t wish to bring this up, but this sentiment actually comes from personal experience with eating disorders. However, maybe it was wrong of me to assume that many others act in the same way I did. But I doubt it.

            I’m not sure how advocating that bloggers be cognizant of the effects of their content is irresponsible, but if you want to explain, I’m very willing to listen.

          • Pandora Sykes

            I am sorry for your problems with eating disorders, that’s a horrible thing to have gone through. Setting that aside – as that is *your* experience and not mine to comment upon – I think, unfortunately, there are a lot of triggers in the world for a girl to feel shitty about her body.

            There’s no point in isolating a small genre of people when the cultural response to skinniness is something that roars across Hollywood and has, in one way or another, always done so (see: Audrey Hepburn) and across the fashion industry, too.

            I don’t think that asking bloggers to be ‘cognizant’ is irresponsible; I think saying that bloggers making girls vomit – is irresponsible, because it is body-shaming. To throw in some own personal experience, I was recently accused on my own Instagram of ‘starving myself’ and being a ‘bad role model.’ As a naturally slim over-eater – I’m known for my regular bloat – I was filled with a white hot fury. We have to be so, so careful not to ‘attach’ mental health problems to individuals. Attach it to anxiety; sure. Or cultural expectations of women in Hollywood; sure.

            Furthermore, I find the damaging rhetoric of reducing a woman to the sum of her physical parts – at the core of misogyny – to be the antithesis of feminism. Depressingly, it always originates from women. It is always women condemning other women for being too thin, or starving themselves. Body positivity shouldn’t just be about a certain size; it should exist at all sizes.

            Lastly, I know it sounds obvious, but with triggers, and the internet – just unfollow. Close the page. Unclick the blogger. We all have our own agency, when it comes to the internet. So follow the people that make you feel good.

          • Tess

            Hi, thank you for this! I mean that earnestly. I’m really grateful to MR for creating this platform for discourse, and I’m also really glad to have the opportunity talk about this with you in a way that is both civil and educated.

            I agree with so much of what you just said. I especially liked your point about agency, you’re very right, if something is really bothersome, or is even hurtful, remove yourself. (Although there are certainly situations where removing yourself is not possible, i.e. the media and advertising.) I personally don’t believe fashion bloggers should stop creating content they love and are proud of because it could potentially offend, but I do believe they should be hyper-aware of potential detrimental effects.

            That being said, a large portion of your comment is predicated on a non sequitur. Pointing out that some of the content created by bloggers leads girls to unhealthy behaviors is not body shaming. It’s fact. Some is the operative word here. The vast majority of content produced does not have this effect! But I believe it would naive to assert that not a single picture from any blogger has led a girl to vomiting. Had I said that bloggers do not have the right to post images of themselves if they are size 0’s THAT would be body shaming. But that’s not at all what I believe. Everyone has the right to be proud of their body. I’m sorry that you had to receive such horrible comments, you don’t deserve them. I hope you know that comments like that do not at all represent my beliefs nor what I stand for.

  • XJ JX

    My ultimate faves are Aimee Song and Negin Mirsalehi. Fabulous and down-to-earth girls!

  • rachel

    What is hard for me, as a reader, is when the blog becomes a platform for the bloggers business(es), rather than for their voice and ideas. Not that there is anything wrong with selling your own wares (or anyone elses) on your blog, but when the voice you came for gets lost in the race to sell clothes/accessories/lizard brains, it can almost feel like losing a friend– albeit one you never met and share with 2 million other internet weirdos.

  • CARLA

    Can we address the issue of NARCISSISM in all of this ? These are women who take pictures of THEMSELVES looking good for a living…

    • I have a blog myself and while it is certainly true that you have to be invested in your own appearance to be the face of your own blog, it’s also about control. I’m the mind behind my blog, the photographer, the stylist, the marketing specialist etc, but it’s just so much easier if you’re also the face because you know exactly what image you want to portray, rather than having someone else model for you.

  • Bo

    “I’m not going to post a picture of me on a Sunday morning with food poisoning. Relatable, sure, but not so inspiring” – these women may pretend to not like the term influencer, but it’s pretty clear that’s what they think they are. I just think there’s a lot of arrogance in the world of fashion blogging and MR has done well to avoid becoming tainted with it. This is a puff piece and I’m disappointed there weren’t some direct questions about the ethical implications of presenting themselves as a (highly curated) individual, when in reality they are representing companies (or have formed their own) for financial gain. Also from a more holistic POV I would like to know if the constant myopia/narcissism involved with photographing and branding oneself over and over ever gets tiring or disheartening? These sort of people don’t impress me and I clicked on this article hoping to have my mind changed, but it was just a bunch of people talking about how busy they are.

    • JessWantsToDance

      I also struggled with their reported distaste with the term influencer. If they weren’t influencers they wouldn’t be getting paid. They might want to see themselves as artists or lenses or filters or whatever, and maybe in a lot of ways they are. But the term influencer is so significant in that it is literally the critical factor in their financial success. Their job is to sell via their own fabricated self image, and it actually comes off as slightly disrespectful to the audience for them to try to tiptoe around that as if it isn’t what they are doing, especially because it isn’t necessarily anything to be ashamed of. Everyone needs to make a living. It would have been a lot more refreshing to get some real talk on this topic.

      • Bo

        That’s a great point, that it seems sort of disparaging to try and dupe the audience into thinking…I don’t know what they want people to think. That designer handbags fall out of the sky and land on their arm? It strikes me that there is something very gendered in all of this – these fashion bloggers, all women, in a female-dominated industry, bashfully camouflaging their marketing efforts to make themselves seem more palatable – why? The fashion industry is capitalist, everybody knows that. I don’t see men addressing the apparent need to represent brands in such covert ways. They just go ahead and do it and get paid and move on with their lives. I wonder if this is a new manifestation of women having to find innovative means to enter into the traditionally male business environment. So that’s one theory. Or: am I just projecting and this ridiculous image cultivation is all a result of authenticity (whatever that is when it’s at home) dictating how people conduct themselves online and in business?

        • JessWantsToDance

          I think that is a really interesting subject to contemplate, the gender aspect of all of this! Honestly if these bloggers did just own it, the way men tend to, I think I would have a lot more respect for them. Man Repeller is the only fashion blog that has ever really kept my attention and I think it has a lot to do with brutal honesty and a level of grit as opposed to “authenticity” which I’m not even sure anyone really cares about if it even actually exists in any tangible capacity, something either resonates with people or it doesn’t. I kind of went of track with that, but I think overall these bloggers shouldn’t worry about defending themselves and they should just call it like it is and embrace the fact that they are priveledged and that is what it is.

          • Amelia Diamond

            @jess_dw:disqus @disqus_NQ25RmcP2M:disqus you both brought up super interesting points here and I can’t hit them all right now (up top, @josiefillat:disqus said this would make an interesting round table and I agree) but for now I have two to address: 1) these women were all aware that they influence BUYING decisions, or style decisions, or shopping decisions. there’s just something uncomfortable and sticky to the word “influencer” itself, one that was assigned to them by marketers who didn’t know what to call these women who vary in terms of specific careers but all seem to fall under a similar-ish umbrella. they seemed to feel that there were better titles, or labels. blogger was a “dirty word” for a while and now it’s no big deal, so it’s possible that in a few years everyone’s like, sure, i’m an influencer, and a new word comes out that makes everyone go OH PLEASE NO.

            2) in terms of bloggers getting paid for promotion — these larger names at least are literally required by law (as are we – http://www.manrepeller.com/2016/06/how-blogs-make-money.html ) to be transparent about how they make money // a living with this job. I guess because I myself am so ingrained in the industry it absolutely never shocks me when I see #ad or #spon — I’m like, go girl. Get paid!!!

          • Bo

            I think that’s just one way to interpret the word influencer. To me, it extends beyond the original notion of a fashion blogger posting about clothes they like/want/have, and heads into the territory where money gets involved. And a lot of influencers – not including MR and some others – are deliberately quiet about how they generate income and acquire the goods they advertise. So, that’s the chief reason I don’t like the word. It is in a sense, disempowering to the women who are called influencers because it stops them from crafting their own identity, to an extent. Regardless of what these people are called, I think it is the personal responsibility of every influencer/fashion blogger to publicly declare when they are paid to post or advertise certain goods or services and when they are not, in part because of ethical and reasons but also for the more nuanced reasons Jess and I were discussing above. Would love to see a Roundtable discussing it in more detail!

          • Amelia Diamond

            “I think it is the personal responsibility of every influencer/fashion blogger to publicly declare when they are paid to post or advertise certain goods or services and when they are not, in part because of ethical and reasons but also for the more nuanced reasons Jess and I were discussing above.” – i totally, totally agree with you here!

          • Dymond Moore

            I’m pretty sure the FTC has laws making them have to do that but they’re being so crafty about where they put it, so I’m not surprised most of us don’t see it.

          • Bo

            haha you were the opposite of off track! I think you actually struck upon a key word – respect. People are too savvy these days be duped by so-called the perfect Instagram lifestyle as a legitimate entity; if fashion bloggers *did* follow the MR example post about having food poisoning as well as going to fashion week, there would be more respect for their role as …marketing consultants/contractors, I guess you could call them?

  • It was great hearing from these ladies. I started a blog last year, and could only manage to post twice a week until my real job took over my life. It was hard work for me, and I wasn’t doing nearly the work these ladies do every day.

    • Kat

      Well, like you said, you have a REAL job, so yeah, that tends to take priority.

  • Katie N.

    So I hate to sound anti female, but hasn’t anyone else seen/heard how Danielle Bernstein claimed to be the first fashion blogger, like “invented” it? I pretty much laughed out loud since I’m an avid reader of MR.
    Also, I just can’t take some of these blogs seriously- like some people said their goal is loosely to have creativity and personal style, but it’s mostly just to look hot and get paid for it. (Way too much photoshopping, ahem ahem WWW) Cudos to them, but it’s not where’s I’m going for my real outlook into fashion maybe just for a cool outfit. I think that’s why Vogue didn’t take it very seriously at first. MR is so different and that’s why I love it. Also, can you trust someone’s opinion on an item of clothing when it’s being paid for?

    • Andrea

      I’ve also never thought she was a good or interesting writer, and found her poses on her blog to be awkward. I like her clothing style, though.

    • Pandora Sykes

      MR *is* different. I am so with you on this, Katie

      • Katie N.

        Thank you! Also I need to pinch myself a little bit, because you’re so awesome and amazing. It’s cool on a platform like this that you get to talk with people who inspire you! P.s. I bought a bikini from the collection you did with Hunza G the other day, it’s currently getting shipped to the states and I can’t wait!!!

    • nothing anti-female about that 😉

  • Some of these comments make this hard to type but … I have a fashion blog. It’s nowhere near as popular as the ones above, I don’t make a lot of money from it, and I pretty much never bring it up in public because of the bad rep that fashion bloggers get.
    Honestly I just like having a space to share my creativity that’s completely my own. I do have a pretty creative day job, but I still have to stick to a lot of rules. On my blog I can do whatever. I tried to get into styling a few years ago but in my city it’s pretty much impossible to get a paid job. After wasting too many days of my life as a stylist’s assistant and getting literally nothing in return (I wasn’t even allowed to see the photos), I gave up. Then my boyfriend suggest I tried blogging and … I loved it. I can wear what I want, shoot what I want, and I always get the photos in the end. And it’s not that I’m narcissistic, I’d work with models but it’s a LOT easier to just use yourself and your own clothes, and work on your own terms.
    I’m not close to becoming a FT blogger, but I’d be open to it even though everyone seems to think badly of them. I like the idea of being my own boss. I don’t like the idea of selling myself as much, but if I could make enough money to live comfortably by blogging I would.

    • Camille

      And you know what, this is EXACTLY how most of us started. For me I was working in finance – quite bored – and needed a space to share my ideas, and, yeah I guess, talk about my outfits because none of my friends were remotely interested in all of that (they still aren’t).

      I think I have always been an over-sharer but the part about the blog turning into a lucrative business was a (very happy) accident. I’ve now been doing this as a full time job for almost two years and been through many highs and lows regarding how I feel about my decision to do this as a living. But the harder I work, and diversify my portfolio (styling, consulting, podcasting), the more confident I feel in my decision.

      Without the blog I would never have had the exposure to work with all the people or been given these opportunities, although I do agree: speaking to a wide audience comes with a lot of responsibilities. That’s the biggest learning curve when it starts off purely as a hobby.

      And agree with the above would make an excellent roundtable. The topic reality vs filter in particular is rarely addressed. I would certainly love to take part.

    • I think all of this is totally legit. I have a blog too (though not a fashion one) but I don’t think anyone should make you feel bad about expressing yourself creatively however works for you. And I don’t think that making money from blogging is inherently bad or questionable. I think a lot of people are just a) really sick of hearing about ‘hustle’ and ‘grind’ from people who overwhelmingly had a massive headstart in life anyway, and b) really sick of being told that these bloggers highly curate and edit all of their output, profit from their readers assumption that said output is their real life, and then react with incredulity at the idea that their followers actually think what they are putting out there is real. It’s like they want to have their authenticity cake and eat it, in that they are uniquely profitable for themselves and brands by dint of appearing ‘real’ and yet bemoan the lack of recognition then get for all the labour that goes into generating an essentially false projection of their lives. I think that’s what annoys people.
      Whiskey Tango Flat White | Life and style in weird short essays

      • This makes me feel better, thank you (and Chloe and Camille)! The thing is everyone curates their life on social media. Even if you don’t have a blog/brand/whatever, you’re still not going to post a picture of yourself chilling on the couch on a lazy day. You’re still going to post vacation photos and special days. That’s what the majority of my friends/family do. If you can make money from it, that’s just a great bonus.

    • I feel the same about the bad rep of fashion bloggers. Because of it I have hard times telling people I have one as well. Many usually reduce a fashion blog to a very narcistic thing to do, but I do not agree. I actually have a hard time putting myself on the internet every time I post, but I continue doing it, because I think it really helps with the body image and confidence. I also think it is a great creativity booster, when you have an audience, you just know you HAVE to post every week and I find it really helps when your 9-5 job really gets to you and helps you to keep going!

    • I feel the same about the bad rep of fashion bloggers. Because of it I have hard times telling people I have one as well. Many usually reduce a fashion blog to a very narcissistic thing to do, but I do not agree. I have a hard time putting myself on the internet every time I post, but I continue doing it, because I think it really helps with the body image and confidence. I also think it is a great creativity booster, when you have an audience, you just know you HAVE to post every week and I find it really helps when your 9-5 job really gets to you and helps you to keep going!

      • I have to say I totally agree with this. For the most part my body image is whacked out, but taking photos with my BF for my blog and then putting them out there keeps my imagination from telling me I look totally different than I actually do. It actually helps a lot and was a really unexpected side effect of blogging. Not that my blog is primarily a fashion blog, but I know what you mean.
        Whiskey Tango Flat White | Life and style in weird short essays

        • Totally! Loved your blog by the way, I think design and content wise it is really standing out of the crowd and it is very inspiring!

          • Thank you so much for saying so! I spent an absolute AGE designing it so that really means a lot x

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  • This was fascinating, and I have a lot of respect for anyone who can create a thriving business out of essentially thin air. But, and it’s a big but, I feel frustrated by the incredulity some of these women seem to demonstrate when they say things like ‘people think what they see on my feed is my real life’. Well, yeah, they do, because you are portraying it as your life. It seems to me that far too much onus is put on the consumers of this content to decode what is real and what is posed, curated, essentially staged ‘real life’ shots, as if the content creators themselves don’t have the power to either be transparent about the work that goes into making their content, or to break up the perfection with a few injections of actual reality. Like other commenters, I would love to see more discussion of this side of things.
    Whiskey Tango Flat White | Life and style in weird short essays

  • katie

    What you didn’t explain though is that most of these girls i.e: danielle, song of style and others like chiara came from pretty wealthy or substantial backgrounds where they can buy these clothes and easily make it a hustle or grind, yeah they work a lot, but did it take them that much to get the clothes and get to where they are now?

    • 20 oz filet

      I cant believe I had to scroll down this far to see this comment. How can this be overlooked? I’m not trying to say that because they are rich they don’t deserve the attention and acclaim, but it not a realistic career goal unless someone else is subsidizing that lifestyle.

    • this is so true. Pretty much every successful blogger I know has rich parents which makes it so much easier to start out and make a splash straight away with the right outfits, the right camera etc etc.

  • jess

    I know you guys tried hard to show the reality of the style blogger, but to be honest I still think it’s one of the easiest jobs out there today. If you’ve managed to gain an audience on social media so that you can make it your living, you’ve basically got it made. All these “difficulties” are so, so trivial. Travelling to beautiful locations is tiring? Putting out content every day is draining? Maintaining your creativity is a challenge? I really don’t meanto be harsh, but cry me a river. There’s people out there doing far, far more important things for the world and being paid far less. I feel like Man Repeller is very different in the way that it’s an actual brand that publishes far more than fashion articles. It provokes discussion and talks about politics in a very open way. That’s a great contribution to the world.

    • Kat

      THANK YOU. This needed to be said.

    • Jessica

      Also getting to wear clothes that cost thousands of dollars…..anyway thanks for saying this!

    • Viktorija Bruzgaitė

      Your thoughts are interesting but I disagree. If it is so easy, why not everyone do it? We all choose what we want to work and the one who works for a far less is responsible for it just for himself/herself.

      • jess

        I think a lot of people would love to be a fashion blogger, but very few get the amount of followers/fans needed to make a living from their blog. Often it comes down to looks/having a DSLR camera/getting lucky or sometimes just having that special thing. But the actual practice of fashion blogging for the most part is easy.

        • hila

          Let’s not forget also that blogging is a very “privileged” thing. No one that is trying to make ends meet is saying “I think I’ll start my own blog- that’ll pay the rent!” I know that could be said about most entrepreneurial endeavors but still…

    • I beg to differ. I blog and work a 9-5 .. Trust me, runnubg my blog & obline shop is just as much work as “real jobs.” Styling an outfit that looks cohesive & interesting .. Hair .. finding a post that highlights the fashion item of focus .. Lugging your equipment out to various locations .. Taking the photos (I do all mine myself) .. Scrolling through countless images to find that / those “ones” … editing each images .. writing a compelling story .. posting to the blog .. “growth hacking” these social medial platforms to gain an audience so your beautiful images are actually seen. Now many social media platforms have crazy algorithms so posts need to go live at specific times of the day .. ect, ect, etc lol .. Like someone said? If it were easy? There would be a market for it because everyone & their mom could do it .. I work just as hard at this as I do my career in pediatrics. Just saying ^_^

    • I beg to differ. I blog and work a 9-5 .. Trust me, running my blog & online shop is just as much work as “real jobs.” Styling an outfit that looks cohesive & interesting .. Hair .. finding a post that highlights the fashion item of focus .. Lugging your equipment out to various locations .. Taking the photos (I do all mine myself) .. Scrolling through countless images to find that / those “ones” … editing each images .. writing a compelling story .. posting to the blog .. “growth hacking” these social medial platforms to gain an audience so your beautiful images are actually seen. Now many social media platforms have crazy algorithms so posts need to go live at specific times of the day .. ect, ect, etc lol .. Like someone said? If it were easy? There would be a market for it because everyone & their mom could do it .. I work just as hard at this as I do my career in pediatrics. Just saying ^_^

  • Kat

    “Fashion blogger” is considered a JOB now? What discernible skills do they have – getting dressed? Something that is learned in preschool? 😂

    • Camille

      In fact, most of us cannot even read, that’s why we chose this as a “career”.

  • Amy Brumbpo Tungus

    Fashion bloggers say the same thing every interview, I swear – “we work hard!” – I don’t doubt it, but in fairness, we are all out here busting our asses to make a living.
    I feel like there’s so much fluff of them saying “we’re real! our lives aren’t what our feeds look like!” but I don’t feel like anyone is doing or saying anything to prove that. Why is projecting a genuine image of authenticity so risky? It’s refreshing! Most interviews and personalities they project online aren’t provoking or interesting at all, almost as to not be ~too~ niche, so they can stick with their neutral brand images and keep their options open to broad opportunities for collaborations.
    PS Lainy, it’s alcohol poisoning most of us wake up with Sunday mornings.

    • Amy Brumbpo Tungus

      re-reading this and it sounds like I’m throwing all fashion bloggers under an umbrella of not having a personality in order to maintain a brand image but that’s not how I mean it! I know there are some amazing fashion bloggers out there that really do put in effort to create authentic content.

    • Camille

      True that!! Anyone who takes their career seriously has one secret: they work bloody hard!

      And btw, we are not all scared of authenticity. I gave a pretty raw interview both here http://www.workworkwork.co/2016/12/27/work-work-work-camille-charriere/ which kind of lays things out as they are.

      • Amy Brumbpo Tungus

        The link didn’t work 🙁 I would love to have a read!

        • Camille
          • Amy Brumbpo Tungus

            I’m only half way through but HOLY CRAP this is such a good read! Thank you for taking the time to link that. I hadn’t heard of your blog/IG until I read this article yesterday but defs a fan now.

          • sparksflyy

            I have a small blog but struggle internally with the “exercise in narcissism” aspect of it (as I’ve dubbed it), so it’s nice to hear someone I admire express similar struggles. Thank you for writing & sharing that piece!

      • Pandora Sykes

        ‘grit behind the glitz’ is a great term

  • hila

    Does anyone else see the feminist disparty here between fashion blogging (which is mostly done by women), and, say, sports blogging, which is mostly men? Why do I get the feeling that a fashion blogger is “just a blogger” vs sports blogging which seems more respected? I’d be curious what everyone else thinks here?

    • Kate R.

      Such an interesting point! But as a woman who works in sports media, I’ve actually found the opposite to be true–sports blogging is still considered the red-headed stepchild of the industry, so to speak. Seasoned media professionals often refer to bloggers to dismissively, and unless a blog has the backing of a major entity (like ESPN) or a following akin to some of the fashion bloggers interviewed here, it’s hard to get credentialed for games and other big events. There’s very little financial gain to be had unless, again, you’re blogging for an established outlet. In summary, I’d say sports blogging is to Sports Illustrated what fashion blogging is to Vogue–whether the writers are male or female.

      • hila

        Amazing feedback! So glad you wrote (and so clearly)! Thank you!!!!!!

  • Nicolas Aram

    I loved this article, it says a lot of what people do not see about the fashion industry and especially in fashion communication. I also liked how these people opened themselves to show what they are doing and why. ♥

  • Kasey

    This was a much needed post! Many people believe that bloggers have it easy but it really is a business and brand.

    kaityandkasey.com

  • mackenzie

    I feel like this discussion assumes that for a job to be worthwhile it has to be hard. Why do we need to feel like these women’s jobs are tough? It’s okay with me that this doesn’t really sound all that challenging (sorry!!, & I mean NO OFFENSE HERE). I read a lot of self-defensiveness in these blogger’s responses, and I feel like THAT’S really too bad. They’ve all clearly achieved a great deal of success through smarts and talent… I think that should be celebrated.

  • Kittybat

    I really like Camille. She seems smart and unafraid to make fun of herself (on top of being gorgeous and knows how to put together a non-basic outfit). But mostly, I go to instagram to escape. So while it humanizes someone to know that they’re stuck in bed with food-poisoning and aren’t perfect all the time, I don’t technically need to see it. Trust me, sometimes I wonder if my own Instagram is just a highlight reel of my life and I’m misrepresenting myself as someone with a charmed life (and I’m not a blogger or, by any means, a streetstyle star), but I do appreciate the aspirational side of Instagram the same way I appreciate a really good shoot in CR Book. I don’t actually believe people wake up like that and have “perfect” lives. It’s up to you, the reader, to decipher who’s genuine and who’s just selling Tods bags with their photographer boyfriend trailing behind them. And who’s genuine AND can pay for their next vacation with said endorsement. I don’t judge the way they live, as long as they are happy and fulfilled doing what they’re doing. And if they can make me laugh while looking good doing it. Camille’s one of those people. So go forth.

    • Camille

      Wow what a sweet comment. Thank you, am proper chuffed 🙂

  • chris

    Thank you for opening up another thoughtful discussion MR. There were so many bloggers I used to follow, but I’ve become so disenchanted with the never ending sales pitch. For example, sincerely jules used to be one of my favorites in the early days. She came off as a really nice person and I loved her style. These days with every single post, she’s selling either her own line of clothing or a brand (random watches, nesprsso machines) that is paying her to create content. The lack of *sincerity* is ironic. I get that you have to make money, but when EVERY post is sponsored content, I’m done and no longer trust your voice. I follow maybe 5 blogs at most now and MR is at the top of the haystack. And on a total side note, I appreciate that you take keen notice as to what’s going on in the world and unapologetically speak on it. It bugs me endlessly when there are catastrophic events happening and bloggers are posting picture of themselves in front of the Eiffel Tower. Then they put out some blanket statement that, ‘they want to be a place of escape.’ The lack of awareness and narcissism is astonishing. You guys are the best and most thoughtful, thanks for being awesome.

    • KH

      Ooooh! I love that you’ve commented on how some blogs seem to really exist in a vacuum. I’ve stopped following a couple of American blogs because literally nothing was said about the election. It wasn’t even that I therefore assumed they were conservative, I just couldn’t deal with photos of cute outfits when big stuff was happening in the world and there wasn’t even a cursory acknowledgement??? Ah!

  • KH

    I’d also really love it if MR addressed the whole consumerist/consumptive/capitalist element of this—I mean, if the point of a blog is to convince people to go buy more clothing, more jewellery, more things, (which also compels the blogger to do this to stay on top of trends etc.) then that is problematic in a lot of ways. There are some more… low key (?) blogs like A Clothes Horse that have segments on remixing and rewearing and refashioning, but a lot of the higher profile blogs don’t even feature clothing more than a couple times…

    One of my main challenges with blogging vs. styling is that a stylist uses another person’s body as a platform to showcase cool clothing, or as a creative and interactive relationship between body and clothing, interior and exterior world (I mean what we wear communicates a lot about ourselves), self and audience (how are we perceived based on how we dress—what does this say about us? what does this say about our perceivers?) whereas with blogging sometimes it can feel like the clothing is a platform to showcase the blogger (although certainly not always!!)

  • I had a personal style site that I created in 2004 and owned for 3 years before it was acquired in 2007. I shared outfits as well as published daily, a daily newsletter and weekly articles for that project. I ran it while I had a full time job because it was a pretty good gig and this type of content didn’t generate enough revenue at that time in the industry. I traveled pretty constantly for work while doing all of this. I only left the job in the last year of my site but still worked part time on the side. It was tedious at times to do outfits but I rarely staged looks and just shot whatever I was actually wearing that day. I now own a digital magazine as part of a strategy consulting company I own. I publish daily emails for, social marketing, monthly articles that require graphic design, and have a business blog that has 250,000 subscribers that is published daily. I do this while running a consulting business with client projects. The content is the easiest part of the business here! But I came from a media background, maybe that’s why it’s not a time sink.

  • Love the spicy discussions over here, MR, damn, you do inspire some nice conversations! 😀

  • Caitlin

    On a slightly unrelated note, does anyone know of any fashion bloggers who are about a size 6 (size 10 au) and short? I know that sounds very specific but I’m always looking for inspiration but unfortunately the clothes most (read: very thin and often tall) bloggers wear wouldn’t look right on me. A lot of fashion relies on the tall thin aesthetic to look good – or at least I’m made to feel like it does because I just don’t see it on women my size. Sometimes I feel like that sort of boyish, casual oh I just threw this outfit together sort of style seems to be beyond me –
    especially because I’m larger breasted as well. I know there are a few bloggers of larger sizes too (say size 12) but they also have different considerations to me (and often unfortunately a more limited choice than me). I feel it’s just easier to picture myself in clothes when you are looking at people the same size as myself.

    • Margaret Zhang – shinebythree.com 🙂

  • Even though I am not a blogger, I don’t like to call them influencers. They are really working very hard. Nowadays, it is not enough to look good and write what you really think, you have to consider the likes and dislikes of your readers and followers.