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Thanks to the Kardashians, Band-Aids Are Trending!

The one family pack that every celeb has in her medicine cabinet

05.12.16

Ever since Nelly and the St. Lunatics were reunited in 2008, a family-size, multi-variety box of sterile bandages has sat dejected behind two medicine cabinet doors flecked with proof of my roommates’ eccentric toothpaste-to-tooth application.

The “Ride With Me” rapper and notable unique trend setter allegedly broke allegiance with his own trademark adhesive when St. Lunatics group-member Lavell Webb, also known as City Spud, was released from prison. Nelly had believed him to be innocent and wore the strip as a sign of loyalty. When Webb got out, Nelly took his Band-Aid off and I, too, gave up my bandage habit in the name of solidarity.

Or, another version of that story goes something like: I started waxing my legs instead of shaving them, which meant I put a temporary pause on the gory act of nicking my ankles and knees.

For years, there the Band-Aids stood: round-headed soldiers of beige complexion with giant pores that allowed them to breathe. The box in which they were packed grew sallow and weather-beaten from the shower’s humidity. I only ever remembered I needed one of them once I was five blocks away from home in pinch-y shoes and it was too late. Blisters formed; I’d be forced to outsource and “borrow” free bandages from a nearby deli.

How the mighty had fallen. Once a hero accessory of the year 2002 — arguably MTV’s final golden year (thanks in two parts to Nelly) — Band-Aids and their CVS, non-designer label iterations were relegated to mere quick-fix solutions of absentminded casualties.

But then along came Kim Kardashian, patron saint of beige.

Step up in this bitch like….

A photo posted by Kim Kardashian West (@kimkardashian) on

The color — a sort of caucasian elbow — did not start with her. “Blush” trended on the red carpet years before E! and Crayola sought out euphemisms for the racially-exclusive hue description, “nude.” “Mauve” has been on the move for as long as high school interiors have been terrible, “tan” can be traced back to skinned animals’ burnt hides (sorry) and let us never forget Carrie Bradshaw’s “naked dress,” which was just a touch lighter than Nancy Kerrigan’s nylons but equally as iconic: it was a key factor in her sexual courtship with Big.

Still, Kim Kardashian didn’t invent a lot of things — selfies, forehead threading — and yet through her adaptation (or appropriation) she’s caused stuff to spike before the popular eye and do what everyone who shares her last name or bloodline excels in: trend.

From her personal foray into the world of Band-Aid dressing bled a whole slew of cool people dying to dress like monochromatic adhesive bandages.

vcwg05-l-610x610-shoes-balmain-balmain+party-outfits-beige+pants-hells-heels-joan+smalls-lily+donaldson-lace+sandals-nude

Up here ^ we have Joan Smalls, Kendall Jenner and Lily Donaldson exiting a Balmain afterparty in quicksand.

Meanwhile, down below, we see Kylie Jenner shaking up her taupe with blue netting while also applying the Band-Aid palette to her mouth via Lip Kit. 

A photo posted by King Kylie (@kyliejenner) on

Rihanna’s done the color, so has Lupita Nyong’o, Khloe Kardashian, OPRAH and freaking Beyoncé.

Well, you know what they say: three in a row means it’s trending; over five, including Bey, is a movement. Plus Oprah? That’s the co-sign of the century.

Which means this is my cue to rescue those bandages from their sad little box above my sink. It’s time to let them see the world again. To cover barely-there paper cuts for the sake of the story as well as the accessory. It’s time to confuse strangers from two blocks out so they question whether or not I’m streaking.

It’s getting hot in here, alright. But rather than take off clothes, someone hand me a set of Spanx: they are the perfect shade of Band-Aid beige (a color collaboration/name that I’m going to propose to Essie).

So, do I support the takeover of taupe, my earlobe and sand? Yes.

Why?

Like a pre-bandaged Nelly said, “Must be the money.”

Feature collage by Emily Zirimis. Embedded images via @KimKardashianWheretoget.it and @Kylie Jenner

bandaid-style

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  • L M F A O – I’ve always been a fan of the naked dress, PANTS on the other hand… I’d rather wear no pants than flesh plants. Right?

    • Amelia Diamond

      not if it’s cold and you want to LOOK naked!

  • Sophie

    http://www.ofsilkandsatin.com
    Haha, love how you find all those differently shaded band-aids!
    Check ou my blog if you have time! 🙂

  • First of all, I always thought that Nelly just had a zit and was covering it with a bandaid. The more you know. Also, now I will never be able to stop thinking of bandaids when I see this look.

    Do you think it would work on gingers?

    • Amelia Diamond

      of course it works on gingers!

    • Yep, now to me the Kardashians are all just walking bandaids.

    • Elizabeth Tamkin

      I want a ginger to do it so Emily (our graphic designer) can concoct a side-by-side that has yet to be added to this slideshow!

  • AlexaJuno

    Genuinely cracked up when I saw this headline and the accompanying picture. Thanks for that.

  • Haha.. love this post. Super funny.

  • Karis

    The title of this article is misleading. I know Amelia goes on to write that the Kardashians didn’t start this trend but I have to wonder, for other publications that actually believe this, why is it always thanks to the Kardashians/Jenners? I think we shoot ourselves in the foot by over crediting them for trends that either never left or were never started by them in the first place. We then turn around and ask ourselves, “why are they are still so relevant?” The other day I read an article for Marie Claire that said Kylie Jenner started wearing wigs and now everyone is wearing wigs. Really? LOL. I think its plausible that we over credit them so much to the extent that even the Kardashian/Jenner clan believes they are inventors; a gift to this world, if you will.

  • Lindsey

    This is the greatest post ever written on MR.

  • starryhye

    I’m a big fan of nude/beige/flesh colored nail polish. Beige clothes? I’m far too accident prone to pull that off 🙁

  • ValiantlyVarnished

    I’ve always been a fan of nude/beige/tan/blush/mauve/elbow colors so this trend is fabulous to me.

  • Elizabeth Tamkin

    I wonder if loose bandaid-colored ensembles work — these are all tight like latex (get it? because often times bandaids are made of latex?!).

  • Lisa

    i’m a big fan of nude everything. i have the perfect nude bathing suit–wore it to a pool party and got out of the pool and walked over to the bar–all the guests thought that i was naked for a second. haha

  • ahnah

    I HATE beige and band aid dresing. Actually i have always hated the traditional (beige) band aid I always bought the kids version mostly with themes like hello kitty or spiderman. Maybe if they did the kids fun themed band aid dressing I would like it.

  • Kelly

    But, when is Nelly having a comeback?

    • Amelia Diamond

      Well that’s the real question/story isn’t it?

  • Anon

    What happened to #7 I mean really I thought Kim K had all her pants tailored but that’s a mess. The crotch is way to low the pants are too long it appears if she pulled the pants up where the crotch should be the pants would be up to her neck . It just looks odd rap for someone who has the money to fix them.

  • Mary Yasmine Arrouche

    Amelia, you crack me up. You always come up with the best titles!!