This week, the Council of Fashion Designers of America announced a plan to change what CFDA president and CEO Steven Kolb calls, “a broken system,” referring to the old way of doing things — showing Spring and Winter collections twice a year, approximately six months ahead of their in-store delivery dates (not to mention Pre-Fall and Resort).
WWD reported that the CFDA has retained Boston Consulting Group to conduct a seven-week-long study to “define the future of fashion shows.” Though the solution is unclear, the proposed future could mean a fashion week where runways are immediately shoppable, where those doing the purchasing — the consumers — are present at the shows. Buyers and editors would view the collections privately and in a smaller format ahead of time.
So what does this mean? We don’t know. But below, Leandra (blue) and Amelia (gray) text about it.
Feature Image via The Coveteur