Before Elton John first wrote the song “The Circle of Life,” it’s rumored that he had originally written “The Life of a Trend.” Disney was confused because the movie this song was intended for was about the animal kingdom, but they figured he’d just misread the email so they sent a follow-up along the lines of, “Hey Elton, more about lions, less about shoes.”
But the themes are similar because both are cyclical — he wasn’t so far off in the end. The life of a trend often begins from practical means; it’s usually rooted in history where it made sense at the time. Then it grows into an every day item, which is then eventually claimed by a subculture that the fashion industry later finds itself inspired by and reinterprets. (Think punk, for example.)
The style tribe goes crazy for the trend, then overdoes it, and as the peanut butter syndrome sinks in, the Thing of the Moment trickles out into the masses. Before long, that girl you hate from math class and her entire family tree has ruined your favorite bag that you once felt so cool for carrying. Or perhaps it was a style of jeans. Or maybe, per this summer’s trendiest shoes and the storybook above, it was a pair of Birkenstock sandals…
Illustrations by Charlotte Fassler
Looking for more storybooks? How about you peruse the Adventures of a Lost iPhone or The Rat in the Hat. And for something completely different: Read about Pandora Sykes’ Dress-A-Day Challenge or a week without sorry.