A woman stopped me last month to tell me that she doesn’t read blogs because it’s not her thing but that her friend really, really liked Man Repeller. I appreciated the compliment, took it and ran but recently have been thinking a lot about that one assertion that she doesn’t read blogs. Why? Because earth to Internet, blogs are everywhere. They’re as commonplace as sand in a desert and frequently too, as important as binder clips in a boardroom. (Binder clips are important in a boardroom, right?)
By definition, blogs (short for web logs) are typically highly opinionated, though not always educated, and according to Wikipedia, which is like a modern day oracle (and may arguably maintain blog-like properties), “More recently ‘multi-author blogs’ (MABs) have developed, with posts written by large numbers of authors and professionally edited. MABs from newspapers, other media outlets, universities,think tanks, advocacy groups and similar institutions account for an increasing quantity of blog traffic.”
I have taken this to mean: content that exists online and nowhere else is blog content. NY Mag’s got a blog, The New York Times has a blog. The Atlantic has a blog and in the event blogs are still not your thing, may I just ask: what do you do when you’re at a computer? To help decipher whether you are reading a blog, here is a flow chart that should make answering the question 100% easier.
Illustrations by Charlotte Fassler