Know Your Labels: Atea

Designers that deserve the megaphone treatment, volume four.


Coalescing alkaline with acid results in the two minerals having effectively cancelled each other out, much in the same way that coupling two adjectives with opposite meanings does.

But those couplets of words tend to be used when describing fashion collections. I’m thinking combinations like, “advanced youth,” “atrociously beautiful” and “boyish femininity.”

Often, too, they get lost on their audience. And why wouldn’t they, right? Fundamentally, they make no sense. It’s just that the collections that extract the sentences don’t function as just one thing. They fuse references and ideas and concepts from opposite ends of varying spectrums, throw them into a blender and present the physical manifestation of that which concludes the creative process.

Sometimes, there are no alternatives to the flowery idiosyncrasies, lest you resolve to show and not tell, which as determined earlier this week and thanks to the photo feature on an iPhone, doesn’t quite massage the descriptive muscle of a writer’s mind the way it used to.

Atea, a London based ready-to-wear label evinces the spirit of some of the aforementioned literary paradoxes in that it is elaborately minimal. It whispers to its wearer, but yells in the direction of projected confidence. It’s moderate luxury.

The label provides a smart and well constructed selection of clothing that functions as the bones of a woman’s wardrobe — the pillars that insouciantly keep it poised and afloat. There are pants and double breasted jackets. There are t-shirts and shorts and slip dresses and skirts but nothing is dramatic or exaggerated. If it’s not striped, it’s solid.

There are no tricks, nor are there caveats. The clothes are backlighters and yet, they’re striking. They don’t require compensatory prints or silhouettes. They stroke an urgency to continue discovering meaning in minimalism — not unlike the clothes of Phoebe Philo — but do so at a price point more digestible than the anterior’s without compromising attention to fabric.

Lately I’ve been thinking a lot about the value in building a wardrobe of clothing that can’t be ruined by third-party interpretation.

You think about a dress that is in season. It’s bright and printed and no matter how much you loved it when you first locked eyes, the first time — sometimes the only time — you see it worn unfavorably-according-to-you, it’s ruined. It becomes irrevocably tainted by that image. Then you think about jeans, or a t-shirt or “the essentials” that make up a clean collection like that of Atea’s and how reliable they are because no matter how they’re worn by whoever wears them, doesn’t affect your relationship with the garments.

Of course, though, that means absolutely nothing about the sort of woman who decides to wear the clothes.

xXdDSs on Make A Gif, Animated Gifs[Shop Atea here.]

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  • I love your fertility dance Leandra, it’s awesome 🙂
    And your second outfit too!

    Mafalda ❤

  • Natali

    That linen suit is absolutely amazing, but the 2nd outfit is – major! I’m always inspired by your outfits as much as with your goofiness 😀


  • Quinn Halman

    I’ve been looking for a label like this. The way you were turning in the second picture made me think you were wearing suspenders, that would’ve been cool too

  • Aaaa, there it comes: a good law firm style! No?

    I’d never have thought I might dislike a pair of shoes on you but those HandMs … eeergh

  • Nico

    That suit is amazing!

    The S/S’s Bags under 50€ lowbudget-lowcost Fashion Blog

  • FatFreeFashion

    Haha! Love the label, love your sweet dance move even more!


  • Kim

    WHERE CAN I GET THOSE WHITE SANDALS?!?! Sorry for the all caps, I’m just excited.

  • LilyP

    i love these clothes. thanks for the article…also your hair looks amazing, did you cut it? i can’t tell if it’s pulled back, tucked in or “lobbed” – either way looks great

    • Leandra Medine

      Tucked in so create the illusion of a lob!

  • Lucy

    HEYOO where are those shoes from please?!?!?!?!?

    • Leandra Medine

      THEY ARE H&M!!!

  • lavieenliz

    I need that suit

    doing a giveaway on my blog!


  • Dasha

    hi LM! do they run pretty true to size?? – (what size are you wearing in the top, blazer, pants slash what size are you typically?)

    • Leandra Medine

      Hey Dasha — yes. And the fit is pretty roomy so I definitely wouldn’t size up. Typically wear a 2 in top and 0 in pants, wearing XS in both hurrrr.

      • Dasha

        awesoome thanks!

  • Aubrey Green

    I love your dance moves and I just love you. I love the clothes too. Your husband must really enjoy being married to you, you make everything better.

  • lisa robb

    Love the white jacket
    L x

  • monkeyshines
  • emmy

    Love the dance! and your outfits are perfection XOXO

    check out my fashion blog – http://glamchowderfashion.wordpress.com

  • claudia

    This outfit is so cool! Love the suit and the sandals!




    lovely look !!


  • Poetry this post!

  • Kandeel

    I was totally having these leandra gif withdrawals!! needed this haha

  • Emma Joseph

    Great outfit, love the dance and mules

  • like the clean lines and your dance too 🙂

  • I am so crazy in love with those pants!! So darn gorgeous!!


  • Love the look with the sheer pink sweater and gold choker! Perfection… http://www.LEZU.com

  • Guest

    Dear ManRepeller,
    I recently bought a tight black crop top and want to wear it without showing my bellybutton. such a repelling idea, right Can you suggest any layering ideas????

  • Viktor Man

    Indeed, great design. Simple but elegant. LOVE IT. Hello from London

  • bong