Talking trends with rag + bone, Google+ and the CFDA
What came first? The rag or the bone?
Obviously, the answer to the initial question should technically be that they came in tandem. While Marcus Wainwright (call him Rufus, I dare you) initially set out to launch Rag + Bone several years before initiating his partner, David Neville, the two currently function effectively as yin and yang, salt and pepper, peanut butter and jelly or, more fittingly, utility green and denim: two separate entities that operate most successfully when merged.
Joined together by a little ampersand (okay, fine, it’s technically a plus), which if you look at hard enough, resembles two friends holding hands on a playground (hold the playground), Wainwright and Neville (who, I understand, were not literally joined together by an ampersand – it was actually an English boarding school) have become both individuals and a collective synonymous with cool girl borrowed-from-the-boys fashion.
Yesterday afternoon the guys and I joined rag + bone fans to discuss their fall collection via Google+. Seeing as I was the one moderating the conversation, we also covered love and leather and Coca Cola. The chat was part of a pilot program featuring a new shopping app for Google+ Hangouts in partnership with the Council of Fashion Designers of America. The app in question allows viewers to shop items mentioned during the Hangout, within the Hangout.
Repurposed below for your viewing pleasure, the chat is below. Should you be wondering precisely what I was wondering, here’s a teeny titaki spoiler alert: if they could only design using one fabric for the rest of their collections’ life it would be…[cue drumroll]…
You can shop the hangout here.