One important thing we left off amid all the noise we made about sunglasses and the future of your eyeballs and whether wearing them on cloudy days actually does render you a douche-bag (it does not,) is that it was ambitious for us to assume that the deluge of outlandish eyewear would appeal to everyone. Some people just don’t particularly like a pair of, say, gold caged sunglasses or another pair of equally unusual, pink and green frames that may or may not resemble an antiquated car. One I am only familiar with because I have seen Grease over 15 times.
We can definitely talk about that, just not today.
Which brings us to this: today in notable collaborations that launched last week, still rock this week: the precise, quote unquote investment piece you may have found yourself looking for on a quest to shield your eyes, delivered. Ladies and gents, Max Mara, with the instrumental aid of Safilo, does eyewear. Again.
Frankly, I have up until this point been almost certain that I would always opt for the more baroque sunglasses that fall into my Cosmo but recently – and maybe this is simply an additional bout of hunger-for-uniformity – I’ve noticed a reversion to respect for good old, reliable, never-in-but-never-really-out either lenses. This is obviously where the above animated frames come in. Sure they’re “classic,” one can even call them basic–but look at those dance moves! Can they be any more lucid about the concrete fact that they know how to have and even distribute a good time? No – the answer to that is no.
In line with their simplicity, it seems only fitting that Jennifer Garner would function as the face of a recent launch for Max Mara, which rolled out in tandem with the sunglasses. If nothing else and based the aforementioned merit alone, at least you’ll know that when you put them on, (I’m rooting for the beige cat-eyes and those brown frames, second from top, which look like a strange but accurate answer for people looking to marry aviators and plastic frames) either now or ten years post-purchase, you will totally feel 13 going on 30. No question.
Actually, there’s one question: is that reference too dated?
In collaboration with Max Mara.