Isabel Marant x H&M
Wait, wait, wait, wait, wait. WHAT!?!?!?!?
My inbox surprises the hell out of me sometimes.
Ladies and gents, Isabel Marant is coming to an H&M near you. As the press release stated: the collection will be available and online in 250 stores worldwide on November 14th, 2013, and will feature clothing and accessories for women and teenagers, as well as Isabel Marant’s first-ever collection for men. That latter kink likely means an entirely new, different crop of holy-shit-I-have-to-have-you’s for those of the pre-exisiting brand partisans, no?
All of a sudden her subversive attempt to take the eponymous label back to its roots and appeal only to its most authentic customer with her last fall collection (see: the deluge of dark knits) makes phenomenal sense. I can only wonder what Spring might look like and hypothesize that we might never want to see another ethnic floral print again.
What do you think? We’re still processing.