Rad-a-tad

Zoom
by Leandra Medine
February 6, 2013
READ NEXT

File Karen Walker’s most recent lookbook under things that make our hearts sing (Primarily because it rhymes.)

If ever there were a testament to the cyclical nature of fashion and more pertinently our unanimous fixation on achieving retro-cool, it is this particular campaign, shot by Ari Seth Cohen of Advanced Style for Karen Walker.

Indeed, most recently in radical collaborations to provoke a hearty high five: Walker tapped Cohen to shoot her S/S 2013 sunglasses collection on some of the most powerful, ineffable faces that frequent his fantastically liberating site on mature style.

Frankly, it is rather disheartening that these women have clearer skin than I do but never mind that. It is so validating to see another form of proof that style is wholly a function of personality. Watching everyone’s favorite sunglasses transcend the boundaries of applicable-for-girls-only and champion the less obvious notion that they might actually function as far greater, prolific lenses on older ladies is a tell-tale sign that much to the dismay of Mark Twain, the clothes (or sunglasses) certainly don’t make the (wo)man. It’s the personality that suits the frames, yo.

But the most important common quality of Karen Walker’s spirit sustains itself through the collaboration, and that is: youthfulness. Joan Didion once said that New York is a city only for the very young. Maybe she just needed a pair of Karen Walker shades.

REPLIES
  • Nicole

    It’s almost stalker-creepy how I logged into blogger about two minutes after you posted this, but besides the point.. !

    These ladies look fabulous. But does it moreso reflect our own fixation with youth and nostalgia for how things used to be?

    Nevermind, I just hope to look half as good as these ladies in another five decades.

  • Evgenia Pradel

    oh, I love these beautiful women!!!!
    http://une-petite-touche.blogspot.fr/

  • Jennifer

    Awesome shoot!

    xo Jennifer

    http://seekingstyleblog.wordpress.com

  • Kelli

    I cannot wait to see the film & look at Ari’s book!

  • Rose Marie

    The ‘perfect day’ sunglasses have such an apt name because they would honestly make my day perfect. Great post, as always x http://theroseandherclothes.blogspot.co.uk/

  • Dayna

    Amazing. Now I want grey hair.

    Also, I hope those Karen Walker sunnies can handle a bifocal prescription.

    Dayna

    http://www.polkadotweekend.ca

  • Jamie

    These pictures genuinely made me day! They have so much personality! Loved this post :)

    xo,
    Jamie

    http://www.inspirationlush.com

  • kcomekarolina

    so so cool!

    xoxo from rome

    K.

    kcomekarolina.com

  • lavieenliz

    I wanna be that awesome when I get older!

    check out my new line Rich Addictions!

    http://lavieenliz.com/2013/02/02/rich-addictions/

  • GIAA

    ahah this is awesome!

  • http://runs-theworld.blogspot.co.uk/ Ore Runsewe

    Pretty genius using old ladies as it makes the whole thing so retro.
    Defs want a pair!

  • monkeyshines

    adorable!

    Bises,
    monkeyshines
    http://monkeyshines-monkeyshines.blogspot.com/

  • http://twitter.com/CassandraMLopez Cassandra Lopez

    Don’t even get me started on how amazing this is. I don’t call my blog The Granny Treatment for nothing!

    http://www.thegrannytreatment.com

  • Reptilia

    Amazing! Love her style. And the sunnies are pretty cool!

    http://www.justreptilia.com

    xx

  • http://twitter.com/taylor_ford Taylor Ford

    Linda Rodin (denim blouse) is an OG.

    Read my interview with her here http://bunchmag.com/ & buy her life changing Olio Lusso products.

  • http://www.oneofpoints.com/ Puck Litaay

    Couldn’t agree more with what you wrote. This campaign is brilliant and is more dynamic then some of the recent stiff campaigns I’ve seen. Awesome sunnies.

    Puck | ONEOFPOINTS.com

  • Nataliechristina

    This is really a genious campaign. Gosh it makes fashion so much more than just appearance. And don’t worry these ladies have clearer skin than me and I’m only 16….

  • http://twitter.com/typicalhousecat Typical House Cat

    I absolutely love this!

  • http://profiles.google.com/alessandramazzini alessandra mazzini

    Incredible pictures! Makes the campaign just more interesting!

    http://www.fashionindahat.com

  • Laura

    Agreed, these are some great pictures, and the sunglasses are beautiful!
    http://nugicalmusings.blogspot.com

  • http://lexyinspired.wordpress.com/ Alexis

    I just loved this post! Its refreshing to see older ladies wearing such kind of statement style shades. :) I agree with “It’s the personality that suits the frames”

  • Liz

    Ack! The blogs I read are cross-breeding. And I like it.

    • http://www.facebook.com/paula.mcclelland1984 Paula McClelland

      Aint it grand – just shows you that good style is good style.
      Just saw this on Honestly…WTF. But the pics are so amazing that I don’t mind a little repeat ;)

  • Demelza Duder

    A really clever campaign by a very clever New Zealand woman! Represent! We kiwi’s have been in love with her designs since she began and I am so glad to see her on the forefront of trends and styles. She is an inspiration to me and this shoot is genius.

  • http://newbornfanatic.wordpress.com/ Newborn Fanatic

    get so sad that karen walker sunglasses don’t look good on me!! maybe i need a 10th opinion.. :P

    http://newbornfanatic.wordpress.com/

  • Faye-Fashion Hound

    Ineffable is by far one of my favourite words in the world! A gold star also for sound commitment to alliteration and general writing brilliance…well played kid! Oh the shades and campaign ain’t half bad either ‘no’! x

  • Namrata

    It’s the personality that suits the frames! Well said, and wholly agreed!

    N
    http://seasoncheck.blogspot.in

  • Bonnie, Clyde + Marni
  • http://ravenmaidenmaven.blogspot.com/ Lydia Teo

    You’re right, she does have beautiful skin which I can only dream of…and I don’t believe NY is only for the very young. If you love it with all your heart, your age don’t matter!

    ravenmaidenmaven.blogspot.com

  • Vicki Archer

    These are fab, adore Karen Walker…very envious of their beautiful skin too… xv

    http://vickiarcher.com

  • Heather Patton

    Old ladies are my favorite! They exude far more self-confidence than any 19 year old model can, and have the free license to be a little kooky with their style. I can’t wait to be 90 years old, saying whatever I want, wearing whatever I feel, and rocking some hot pink hair…you know…because who’s going to tell me not to? :-)

    http://www.fancyalterego.wordpress.com

  • http://thecornerapartment.com/ Elizabeth @ TheCornerApartment

    I feel like this campaign was really needed in the fashion world, where models seem to get younger and thinner by the season.

    Elizabeth

  • Sarah

    Gorgeous women with fabulous sunglasses….it really doesn’t get better than that!

    http://stores.ebay.com/swanktuaryclothing

  • kate

    I am dying for Karen Walker sunglasses, they are so fun, I feel as though they are my spirit modeled into plastic frames and lenses. Love them.

    thisiskatefunk

  • http://twitter.com/CaptiveLouise Captive Louise

    I love everything about this. Fashion can be super sexist and ageist, especially if you’re a woman, and this is just incredibly refreshing. They look amazing and vibrant, and they work those glasses way better than I ever could. I hope I can be a super fierce old lady with crazy hair colors when I’m their age!

    http://shop.vitor.com.pt

  • anna

    scandinavs
    think jews have a very strange face, especially the nose is very bad-looking,kinda scythe-like they say, . They call it ” Ful nasa”. the word “ful” is pronounced like the english word “fuel”. i kind of feel sorry for them, but maybe its the testosterone.. i´ve heard it increases the tissues inside the nose, especially bone mass.

    It´s intresting to note that the hebrew work “nasa” can mean both “to marry” and “to lift” and “to desire” among many other verbs..

    In scandinavia people think jews have a very strange face, especially the nose is very bad-looking,kinda scythe-like they say, . They call it ” Ful nasa”. the word “ful” is pronounced like the english word “fuel”. i kind of feel sorry for them, but maybe its the testosterone.. i´ve heard it increases the tissues inside the nose, especially bone mass.

    It´s intresting to note that the hebrew work “nasa” can mean both “to marry” and “to lift” and “to desire” among many other verbs..