On Monday of this week I assumed creative control over the window at Maje, the store of one of my favorite newly-transplanted to New York by way o’France brands. Interest in said brand commenced a ripe three years ago during a semester abroad in Paris when I noted the effortless french nature of the clothes, married to a sort of party girl aesthetic. Neither of the former am I but sure does make for one smoking collection. I wondered why it didn’t exist in New York but figured that maybe the grass is just always greener on the French side. Such was not the case though, someone somewhere far more powerful noted the void in our market too and so at last: fast forward three years, four months, two weeks and five days (but whose counting,) where I find myself on my knees–not Lewinsking but rather, taping astro-turf to and sprinkling green glitter on a white cement platform, installing a genuine Weber grill (equipped with obligatory cupcakes,) in a Soho storefront, recreating the quintessential New York barbecue where the clothes are cool and refreshments insatiable.
An unveiling party was had the following evening where Chelsea Leyland brought the tunes. Naturally, I had brought the flamingos and named them Alexa Chung (similar leg mass) and Elton Smith–we gave him a glitter mohawk and concluded he looked something like the love child of a certain Fresh Prince combined with the king o’montage tunes, Elton John. See here.
Ultimately, I decided to model a fall window after an ostensibly summer-exclusive activity simply to salute the idea of mixing nuts and more importantly to remind you assholes that come September if you’re planning to have a BBQ but not sure if anyone will come, I can assure you that I am so there. Also, I wanted you to walk by Spring Street and think: why the shit wasn’t I invited to this party? and then seek solace in recognizing that the store is open and thus you were in fact invited, prompting you to walk on in and enjoy what Maje has to offer. Some pretty decent sale squandering is still waiting to be had.
Maje blouse, Maje shorts, Charlotte Olympia heels. She sold me seashells but we weren’t by a shore. You can also watch
my curly ass hair the entire takeover right here.
A special thanks to Charlotte Superstar Fassler for taping the feet of both Alexa Chung and Elton Smith to the astro-laden ground. Flamingos are actually pretty high maintenance.