You could probably argue that this site was created on the premise that during inception time in 2010, women started taking an unprecedented liking toward menswear. It was ultimately nothing new in terms of fashion, but the capacity in which it was being done felt slightly more extreme: instead of just the typical boyfriend jean or oversized white blouse, ladies went crazies for wingtipped brogues, box shaped blazers, heck, I even bought mens underwear a few times. Call it investigative commitment.
Or don’t, they’re just most comfortable. And while the trend continued to manifest itself in editorals and on runways, it found a small setback when ta da: 1950s lady gear–think full skirts and slim fit blouses–took it’s “moment.” Now though, we’re starting to see a resurgence of the aforementioned menswear in an even sportier capacity. Baseball caps like chronicled last week, designers sneakers like it’s 1995 again, and the letterman jacket finally means something outside the confines of holy man friend, my boyfriend rocks at sporting events.
It’s taken two and half fall seasons for the trend to finally resonate but if former runways, Junya Watanabe,
Justin Bieber Prabal Gurung in Junya Watanabe, and the ultimate trickling of the trend into a mass-market retail system mean anything, the letterman jacket’s moment will start right here. On an unrelated note, this past Saturday NY1 told me that “whatever” had been dubbed the most annoying word of 2011. Too bad they didn’t poll phrases, “having a moment” would certainly have won.