Pretty Powerful: Behind the Scenes
I’m not usually one to sit back and let women iron my hair with curling irons while nonchalantly giggling at other people in the same room without noticing there may or may not be a camera capturing all this footage on, you know, a camera. But just that happened a couple weeks ago when I gleefully accepted a fun opportunity to work alongside Bobbi Brown’s team in a campaign called Pretty Powerful. I’d never partnered with a makeup brand before and Bobbi Brown seemed an ideal place to start. Not only because she and her makeup pride themselves on keeping things natural–my entire makeup regime includes cracked bronzer and the sporadic mascara stick–but because this campaign, Pretty Powerful, is something I can and do really get behind.
That’s me right there, offering my best pageant queen wave…which brings me back to Pretty Powerful. The entire concept preaches that women are beautiful without makeup but can be pretty powerful with it too….if used properly. Makeup should be worn to accentuate a woman’s features, not have her endlessly try to hide herself or emulate someone else. Because ultimately, the only thing that will truly make a woman “pretty powerful” is sincere confidence. Cue the Man Repeller. What have I been telling you for the last year? Hmm? Hmm? Wear what you love, and I highly doubt it’s bodycon. Even if it’s antlers on your head or a bird on your sleeve. I’ve had some girls tweet “I’m wearing harem pants but no men are repelled,” but earth to tweeters! It’s the confidence factor. I once said man repelling isn’t really about repelling men, it’s about unleashing the inner-you. I meant that, let your freak flag fly.
Here find Celia. You may remember her from an old cycle of America’s Next Top Model. She and I worked alongside one another to produce a video for this campaign, getting to know one another and asking each other questions about our respective trades. She’s a model and I’m a flamingo. As it happens, it seems that to the far left I think I am holding a cup of some sort but there is nothing in my hand! Nothing!