Pretty Powerful: Behind the Scenes

Leandra Medine | October 7, 2011
I call this one, fancy pants gets her hair did.

In partnership with Bobbi Brown.

I’m not usually one to sit back and let women iron my hair with curling irons while nonchalantly giggling at other people in the same room without noticing there may or may not be a camera capturing all this footage on, you know, a camera. But just that happened a couple weeks ago when I gleefully accepted a fun opportunity to work alongside Bobbi Brown’s team in a campaign called Pretty Powerful. I’d never partnered with a makeup brand before and Bobbi Brown seemed an ideal place to start. Not only because she and her makeup pride themselves on keeping things natural–my entire makeup regime includes cracked bronzer and the sporadic mascara stick–but because this campaign, Pretty Powerful, is something I can and do really get behind.

jacket: Veda, blouse: Carven, skirt: Maje, shoes: Isabel Marant, purse: Alexander Wang 

That’s me right there, offering my best pageant queen wave…which brings me back to Pretty Powerful. The entire concept preaches that women are beautiful without makeup but can be pretty powerful with it too….if used properly. Makeup should be worn to accentuate a woman’s features, not have her endlessly try to hide herself or emulate someone else. Because ultimately, the only thing that will truly make a woman “pretty powerful” is sincere confidence. Cue the Man Repeller. What have I been telling you for the last year? Hmm? Hmm? Wear what you love, and I highly doubt it’s bodycon. Even if it’s antlers on your head or a bird on your sleeve. I’ve had some girls tweet “I’m wearing harem pants but no men are repelled,” but earth to tweeters! It’s the confidence factor. I once said man repelling isn’t really about repelling men, it’s about unleashing the inner-you. I meant that, let your freak flag fly.

Here find Celia. You may remember her from an old cycle of America’s Next Top Model. She and I worked alongside one another to produce a video for this campaign, getting to know one another and asking each other questions about our respective trades. She’s a model and I’m a flamingo. As it happens, it seems that to the far left I think I am holding a cup of some sort but there is nothing in my hand! Nothing! 

Then I asked her if I could dress her and she said yes.
…And off to Creatures of Comfort we went. So you know, I did in fact use all the layers in my arms to outfit her body as installation art.
I had some fun too in the process. It’s like that hat was made for my head and skirt. But ultimately, the real a-ha moment was when model lady popped out of the dressing room in seven layers of fun and ta da! Loved how she looked. The end of the day resulted in a walk off a la Zoolander, underwear unleash not included but referring to people in the “earth to” tense most certainly. These were good moments but you’ll have to wait until Monday to see the video in it’s entirety for more extensive details on that riveting portion of the day. Man, I love role playing.
Now I send your powerful ass off, tootles, and urge that you enter the Pretty Powerful contest where, OMFG, you can be a face in the campaign! Your face! Yours! The one on your head! Clicky, clicky.