Pretty Powerful: Behind the Scenes

by Leandra Medine
October 7, 2011
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I call this one, fancy pants gets her hair did.

I’m not usually one to sit back and let women iron my hair with curling irons while nonchalantly giggling at other people in the same room without noticing there may or may not be a camera capturing all this footage on, you know, a camera. But just that happened a couple weeks ago when I gleefully accepted a fun opportunity to work alongside Bobbi Brown’s team in a campaign called Pretty Powerful. I’d never partnered with a makeup brand before and Bobbi Brown seemed an ideal place to start. Not only because she and her makeup pride themselves on keeping things natural–my entire makeup regime includes cracked bronzer and the sporadic mascara stick–but because this campaign, Pretty Powerful, is something I can and do really get behind.

jacket: Veda, blouse: Carven, skirt: Maje, shoes: Isabel Marant, purse: Alexander Wang 

That’s me right there, offering my best pageant queen wave…which brings me back to Pretty Powerful. The entire concept preaches that women are beautiful without makeup but can be pretty powerful with it too….if used properly. Makeup should be worn to accentuate a woman’s features, not have her endlessly try to hide herself or emulate someone else. Because ultimately, the only thing that will truly make a woman “pretty powerful” is sincere confidence. Cue the Man Repeller. What have I been telling you for the last year? Hmm? Hmm? Wear what you love, and I highly doubt it’s bodycon. Even if it’s antlers on your head or a bird on your sleeve. I’ve had some girls tweet “I’m wearing harem pants but no men are repelled,” but earth to tweeters! It’s the confidence factor. I once said man repelling isn’t really about repelling men, it’s about unleashing the inner-you. I meant that, let your freak flag fly.

Here find Celia. You may remember her from an old cycle of America’s Next Top Model. She and I worked alongside one another to produce a video for this campaign, getting to know one another and asking each other questions about our respective trades. She’s a model and I’m a flamingo. As it happens, it seems that to the far left I think I am holding a cup of some sort but there is nothing in my hand! Nothing! 

Then I asked her if I could dress her and she said yes. 
…And off to Creatures of Comfort we went. So you know, I did in fact use all the layers in my arms to outfit her body as installation art.
I had some fun too in the process. It’s like that hat was made for my head and skirt. But ultimately, the real a-ha moment was when model lady popped out of the dressing room in seven layers of fun and ta da! Loved how she looked. The end of the day resulted in a walk off a la Zoolander, underwear unleash not included but referring to people in the “earth to” tense most certainly. These were good moments but you’ll have to wait until Monday to see the video in it’s entirety for more extensive details on that riveting portion of the day. Man, I love role playing.
Now I send your powerful ass off, tootles, and urge that you enter the Pretty Powerful contest where, OMFG, you can be a face in the campaign! Your face! Yours! The one on your head! Clicky, clicky.
REPLIES
  • http://www.blogger.com/profile/00291593475048755441 Akosua

    You look super amazing Leandra. as always

  • http://www.blogger.com/profile/05329196451830464702 Dominika

    great pictures!
    <3

    Fashion Philosophy
    http://www.fashionphilosophy.net

  • http://www.blogger.com/profile/15698499067084926499 Lauren Kent

    this looks so fun, i love celia's longer hair!

  • http://www.blogger.com/profile/05189958203164638176 Lollihearts

    omdss I remember Celia! and i'm actually watching re-runs of ANTM right now!

    you look great in that read skirt!

    http://www.lollihearts.co.uk
    x
    x

  • http://www.thecalvinshow.com The Calvin Show

    I do remember her from ANTM! You both look great. You both look fly and my freak flag does as well! Ooh-oooooh!

  • http://www.blogger.com/profile/07223258500634535006 welcome to my jungle

    I need to read your blog every day! I´m obsessed with it!

    - Dani

    http://www.welcometomyjungle.com/

  • Tracy

    Gorgeous, Leandra!!! Always been a Bobbi fan, glad you are too!

  • Anonymous

    Now I know who you remind me of. That pic of you in the hat brought it home. Eloise! At the Plaza. Its good. Keep it up!

  • http://www.blogger.com/profile/18234007927388076913 Inhale | Fashion and Beauty
  • http://adahliavolk.wordpress.com/ adahliavolk

    What an awesome partnership! Can't wait to see the video.
    xx
    adahliavolk.wordpress.com

  • http://sheisimpeccable.wordpress.com/ sheisimpeccable
  • http://www.blogger.com/profile/14788140706674631368 Céline

    You inspire me everyday a little more, I think your blog is a drug hahaha !! I'm a hudge fan of ANTM, glad you worked with her ! xx

    Céline

    http://colorfullightning.blogspot.com/

  • http://www.blogger.com/profile/04215410669978112027 Angela Leberte

    what a great campaigne!!! yall both look amazing

    xo
    http://www.fluentbeauty.com

  • http://www.blogger.com/profile/01857198373293387490 things – collection

    love how you look so funny!
    camilla

  • Anonymous

    ok, i love this!

  • http://anorexicescapades.com/ anorexicescapades.com

    10's all across the board!

  • http://www.blogger.com/profile/18359692445710227141 Collections

    Lookin great.

    Belt Giveaway

  • http://www.blogger.com/profile/10192170206390101284 Molliee

    looks like a dream!! xoxo

    http://mstwirlyskirts.com

  • http://www.blogger.com/profile/03705476141906955403 Grace

    Looking good!

    xx Grace
    Dream-Boating

  • http://www.blogger.com/profile/05137238505542889682 ADJ

    Loving Celia. She is really something else.

    You are fabulous!

    http://www.greeneggsandglam.blogspot.com

  • http://www.theneonangels.com The Neon Angels

    You look adorable! We are total supporters of you & congrats on all you have accomplished. So cool to see a seemingly down to earth chick doing legitimately rad things, without using strictly her looks, and sexuality. Digging your writing and sense of humor as well. xo TNA

  • http://www.blogger.com/profile/11982698009570380040 Veronica Popoiacu

    your blog is inspirational !!!

    great !

    Veronica
    http://bittersweetcolours.blogspot.com/

  • http://sfkerry.tumblr.com/ Kerry LeFrak

    So exciting to see all the well deserved attention you're getting. I love reading your very original and witty blog. Wishing you an easy fast on this Yom Kippur.

  • http://www.blogger.com/profile/03844876507396926969 theirresistiblybeautiful

    you are so funny)))))

  • http://www.blogger.com/profile/01848831319512800683 Caitlin

    Pageant wave? I thought you were flipping the bird.
    C

  • http://themonstersflashlight.wordpress.com/ themonstersflashlight

    This "Pretty Powerful" campaign is definitely something I could get behind and support. I agree that this is an appropriate way for you to step into the cosmetics world. It's a smart way. You aren't jumping in head first into anything wild, but stepping into something.. well, smart. And moving. Obviously women are beautiful without make up, but yes, obviously, properly applied make up makes the world of difference, especially in the work force. And yes, confidence is the magic carpet. Right on, girl.

  • http://www.thefashionguitar.com thefashionguitar

    The combi of the jacket en skirt is so good!!

    XO Charlotte
    http://www.thefashionguitar.com

  • http://www.blogger.com/profile/07041808012245015649 Alyssa

    You did your job well my friend…. very well. til next time.. (there should be a comic made about you)

    le petit monde

  • Anonymous

    i love this. such a great opp

  • Anonymous

    …ortunity. lol

  • http://www.fashiondynamite.com Fashion Dynamite

    Just when I thought you couldn't top yourself with the post title "An Apology Post Because My Internet is an Asshole" (which even my husband found hilarious), you're in a campaign with Celia from Top Model. She was my absolute favorite from Top Model. Can't wait to see this video on Monday.

  • http://www.blogger.com/profile/16478177734774320502 MsVeve

    I love your wackiness.)

  • Alexandra

    OMG- the Veda military jacket with leather sleeves is absolutely stunning, I must have it, it's gone from everywhere, but you make it look like a zillion dollars. Rock on. Your blog is a breath of fresh air. Congratulations on all your success!

  • http://www.blogger.com/profile/04033366294492670554 feesha

    I'd let you dress me too, if I was her. Your blog is too awesome!

  • http://www.blogger.com/profile/01514627554329642237 Vasilieva

    love love love your red skirt, such a statement piece, especially for fall

    http://www.vasilievablog.com/
    x

  • http://www.blogger.com/profile/05345225002773583958 Sabina

    Oh man that sounds like such an awesome day. Congrats on the Bobbi Brown campaign. I also though Celia was very impressive on ANTM.

    http://mystylecanvas.blogsot.com

  • http://www.blogger.com/profile/13900032830794344655 Fiona

    I love this idea for a campaign

  • http://www.blogger.com/profile/06856864330936918825 Zoe Mikaela

    in love with the sweater and orange shirt look. its so amazing. It rends me of some kind of flower!

  • http://heycrazy.wordpress.com/ heycrazy

    Got to say love love love you in the Maje skirt (I have one too!) and the Moretti (which I'm craving!). Too cute!
    HCxx
    http://heycrazy.wordpress.com/

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  • http://www.blogger.com/profile/03429968469338580701 Cristiana Nunes

    OMG, i lovev all of the outfits you wore. Already saw the video, and really liked it!

  • http://www.blogger.com/profile/04146080816402495513 A dream come true

    I love your blog, I follow you here and in tumblr, my blog in tumblr is http://whennightdarkens.tumblr.com/ and on blogspot, my blog is http://adreamcometrue-myblog.blogspot.com/
    If you want, follow me :)
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  • http://www.blogger.com/profile/11590128807770981341 gasilhane

    She's beautiful without any effort. I guess 1234 millions of women would give their fancy shoe closets just to have her skin.

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